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The State of AI in Sales & Marketing 2025

Zoominfo

Artificial Intelligence has emerged as the next great technological leap in commercial software apps, with high-profile mentions of AI exploding among the Fortune 500 and investors pouring billions of dollars into generative AI companies across the globe.

Marketing 130
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What is ACV, and How Do You Calculate It? A Beginner’s Guide to ACV and ARR

Nutshell

You can also focus your marketing efforts on existing high-value clients to encourage loyalty and retention , such as offering incentives in exchange for contract extensions, reviews, or testimonials. Your marketing team can use this profile to create more targeted marketing campaigns for client acquisition. Of course you do.)

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Why Automate Sales Compensation Management

OpenSymmetry

On November 19 th , 30 organisations gathered in London at the e-reward conference to discuss the benefits of compensation management software. OpenSymmetry’s (OS) focus was Sales Performance Management (SPM) software – how we define it, how we identify the business benefits and how to chose the right software. What is SPM?

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Get Over Your Fear of Marketing Automation Software

SugarCRM

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. What’s the opportunity cost of onboarding marketing automation software? It’s not surprising that marketing automation software only has a 3% adoption in non-tech companies.

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Get Over Your Fear of Marketing Automation Software

SugarCRM

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. What’s the opportunity cost of onboarding marketing automation software? It’s not surprising that marketing automation software only has a 3% adoption in non-tech companies.