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Or, if you want to use incentive travel/excursions to motivate people to higher levels of performance, you raise the bar required for people to qualify for the “President’s Club” trip. I have inquired about incentives and changes in overall production of a sales team. This is one of the deliverables in our SME program.
Sales enablement content optimizations & training tactics. ? This involves giving your sales team the processes, information, technology, and training they need to sell more effectively. We know it includes information, training, tech, and analysis, but what are the practical, real-world aspects of sales enablement?
Modern learning is about increasing efficiency, and distilling the one or two nuggets of real value from the tedious content within a training session. You might go through a whole training course and only find two bits of information you can use. Ask a trusted SME to record a video the next time they need to communicate to the field.
Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. But change is hard and change management can take time and aligning incentives is a must. When you succeed, LinkedIn gives you more so that's definitely incenting the right behaviors! Are you ready?
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