The ROI Guy

JANUARY 3, 2012

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.

Sales Tools 80

Sales Tools Tools Incentives Incentive 80

Partners in Excellence

JUNE 6, 2012

My friend, Jim Keenan, wrote an interesting post on “The Sales Stack.” So let’s look at what an “OSI model of sales” might look like (at least my view). As we (our companies) develop our Go To Market Strategies and our Sales Stacks, we have to start with the customer. Why Do They Buy?

Hiring 101

Hiring Ideal Customer Profile Maximizer System 101

SBI

OCTOBER 2, 2018

Inside sales reps who engage prospects with a personalized pitch see better open rates, have longer conversations, and book more meetings. But migrating from a traditional cold calling model to one that requires a high-level of customization can be challenging, even for the most sophisticated inside sales environments.

Inside Sales 102

Inside Sales Data Lead Rank Hiring 102

The ROI Guy

NOVEMBER 22, 2013

To hit these targets you will have to do more, with most organizations investing in three key areas to try and drive results: More Sales Reps More Training More Traditional Content But is “more” really more, or will “more “result in the same, or worse, less? However, more sales reps do not mean more revenue. Why is this?

Hiring 67

Hiring Revenue Lead Scoring Lead Rank 67

Sales Hacker

SEPTEMBER 24, 2022

Building a sales funnel that aligns with your business goals is essential. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh. What is a sales funnel? And then there’s the sales funnel. The 4 stages of a sales funnel.

Paid Content 133

Paid Content Top of Funnel Funnel Ideal Customer Profile 133

Janek Performance Group

JULY 11, 2024

Consultative selling is a sales approach that shifts the emphasis from pushing products to being a trusted partner. For example: 50% of sales reps think they avoid being pushy, yet 84% of buyers disagree. For example: 50% of sales reps think they avoid being pushy, yet 84% of buyers disagree. How can they improve their position?

Consultative Selling 116

Consultative Selling Follow-up Film Buyer 116

Xactly

OCTOBER 3, 2018

In all honestly, managing sales reps can be a challenge. Sales reps may share one common goal—closing deals—but managers need to understand different personalities, adapt to unique learning styles, and provide the tools each rep needs to hit (and ideally, exceed) their quotas. The best sales teams are led by the best sales managers.

Top of Funnel 67

Top of Funnel Incentives Incentive Compensation 67

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. To point you in the right direction, we’ve compiled a list of some of the best and most popular B2B sales tactics from general practices to specific sales techniques you can use to close more of your deals.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Rank Lead Scoring 126

Xactly

OCTOBER 11, 2018

Sales data. When handled well, data can help ensure sales forecasting accuracy , but when handled exceptionally, data can drive alignment with sales and finance teams and even optimize your overall sales plan. So what can companies do to ensure data and sales forecasting accuracy? Can your data really do that?

Sales Forecasts 72

Sales Forecasts Forecasting Data Compensation 72

Cincom Smart Selling

MARCH 30, 2016

Marketing spends a lot of time and effort crafting direct-selling product collateral, web pages, campaign support materials, white papers and blog posts. Is the new price stimulating new sales, or are you just making less per sale? How many sales were made at a discount? How many of each? Who’s buying them?

Marketing 72

Marketing Demographics Collateral Discount 72

Cincom Smart Selling

FEBRUARY 9, 2016

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. New product rollouts and availability should be preceded by training, collateral distribution and sales support materials.

Channels 83

Channels Sales Management Sales Qualified Lead Collateral 83

Close.io

FEBRUARY 24, 2020

First off, let’s make one thing very clear: sales enablement isn’t just another fun trend that’s here today and gone tomorrow. Just five years ago, CSO Insights ran a study about sales enablement and only 25% of the companies they surveyed had developed sales enablement for their teams. 9 sales enablement best practices.

Sales Enablement 85

Sales Enablement Top of Funnel Hiring Face-to-face 85

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

Collateral 96

Collateral Top of Funnel How To Distribution 96

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Janek Performance Group

MAY 24, 2023

For sales organizations, these numbers are expressed in raw data we call leading and lagging indicators. Our white paper, The Ultimate Guide to Developing a High-Performance Sales Organization , examines six pillars of successful organizations. But they cannot be changed, at least not in your present sales cycle.

Lead Rank 62

Lead Rank Lead Scoring Marketing Qualified Lead Leads 62

Pipeliner

MARCH 18, 2021

Done correctly, cross-promotion can dramatically increase your sales and lift your bottom line in your value chain. In an affiliate program, you offer a commission in exchange for a sale. Here, ebooks and in-depth white papers can offer greater value than top-level blog posts. Only, it’s anything but.

Promotion 98

Promotion Social Media eBook Comparison 98

Zendesk Sell

MARCH 21, 2019

Aligning sales and marketing teams is a struggle for many companies. The sales department grows frustrated because they don’t have the necessary material (i.e., blog posts, white papers, eBooks) to make a sale. Therefore, marketing may become annoyed when sales doesn’t even use what they produce.

Lead Rank 68

Lead Rank Marketing Qualified Lead CRM Sales Qualified Lead 68

Zendesk Sell

FEBRUARY 28, 2019

Motivating a company sales team is an inherently difficult task. You can’t depend on what motivated you as a sales rep to also motivate your team. Start by being genuinely positive and authentic on the sales floor. What made them want to work in sales in the first place? What are you saying to yourself in your head?

Motivation 71

Motivation How To Survey Incentives 71

Pipeliner

FEBRUARY 25, 2020

Crafting e-books, white papers, social media posts, etc. One school of thought believes that you would not be able to generate a lot of referrals without an incentive. You cannot generate sales if you have not put in the effort to make your product or service stand out from the rest of your competitors.

Lead Scoring 80

Lead Scoring Lead Rank Marketing Referrals 80

Janek Performance Group

AUGUST 23, 2023

No one wants to miss a deal, and, in sales, time counts. For every stalled sale, there are a multitude of excuses. For example, show the immediate effect of a Midwest supply chain issue on sales quota. For example, show the immediate effect of a Midwest supply chain issue on sales quota. It’s the economy.

B2B 62

B2B Case Study Collateral ACT 62

Zendesk Sell

JANUARY 31, 2019

No matter the department, every single person in your company should understand sales because, at the end of the day, it’s everyone’s job to sell the brand. Marketing and customer support are specific departments that benefit the most from understanding the sales process. Call it “ sales rep for a day.”.

Top of Funnel 68

Top of Funnel Marketing Exercises Lead Rank 68

Janek Performance Group

AUGUST 26, 2022

As sales pros, you might not steamroll, bully, or otherwise menace clients. Here are several tips to develop a winning sales strategy: Define Goals. Of course, all sales organizations want to sell more. Get creative with loyalty incentives. It can also be boosted with regular sales coaching and training.

Webinar Metrics 62

Webinar Metrics Strategy Outsourcing Services Sports 62

Janek Performance Group

APRIL 15, 2024

In our recent white paper The Ultimate Guide to Sales Negotiations , we discuss how negotiations improve with consultative selling. By stressing long-term relationships over short-term sales, sellers should form partnerships and work with buyers to achieve the best outcomes. After all, it’s a negotiation, not a fire sale.

Negotiation 62

Negotiation Decision Maker Discount Lead Rank 62

LeadFuze

MAY 17, 2021

Why are Sales Compensation Plans Important. A company is nothing if it doesn’t have sales. There are plenty of ways to automate and utilize inbound methods, but having salespeople who take control of the deal and close new sales was the next level. Building sales compensation plans for them can be a difficult task.

Compensation 52

Compensation Hiring Incentives Incentive 52

Tenfold

DECEMBER 11, 2017

In fact, according to a Marketing Innovators white paper , companies that foster high morale among their employees outperform competitors by around 20 percent. The reality is that any effort to boost sales team morale at this point is going to be short-term. Of course, being part of sales teams means doing more than just sell.

Outsourcing Services 61

Outsourcing Services How To Hiring Survey 61

Sales Training Advice

JULY 30, 2012

Write a white paper. Researching a white paper on best practices in your field will give you an excuse to seek out prospects, interview them, and ask them to refer you to others. Include in your signature or bio a mention of your newsletter, survey, white paper, etc. Launch a survey. Write for periodicals.

Prospecting 40

Prospecting Hoovers Referrals Jigsaw 40

Cincom Smart Selling

OCTOBER 14, 2020

They would also rely on third parties who offered contact lists for sale, but the quality of these lists was questionable. The successful track record of these tools should provide strong incentives for marketing groups to proceed with automation projects and equally strong justifications to seek funding for those projects.

Data 62

Data Ideal Customer Profile Marketing Face-to-face 62

Nutshell

MARCH 19, 2021

Offer incentives for joining your list. That’s why you need to offer an incentive, AKA a lead magnet. Using discounts to drive email signups isn’t as common in the B2B world, but they can still be effective for B2B products with a short sales cycle. There are plenty of ways to do this.

Email Marketing 71

Email Marketing Marketing Social Media Facebook 71

Janek Performance Group

JUNE 19, 2024

In B2B sales, negotiations are a crucial component of the sales process. As personal connections are the key to sales, they are also central to negotiations. Yet, according to negotiation specialists Scotwork, most sales negotiators are woefully unprepared. Critical to all sales negotiations is your BATNA.

Negotiation 62

Negotiation Decision Maker Case Study Proposal 62

Jonathan Farrington

JUNE 11, 2013

Yesterday I voiced my concerns about the poor quality – in general – of sales management today. What any individual sales leader actively does is conditioned by the size of their company, the products it sells and the way they are sold, the organization of functions within it, and perhaps their own special ability. Organizing.

Sales Leadership 42

Sales Leadership Analytics Networking Objections 42

Allbound

OCTOBER 17, 2018

In fact, with a PRM, businesses have seen a 48-percent increase in revenue and the sales cycle 5.5 times shorter, according to a 2017 Aberdeen Group Research Study on channel partner marketing and sales. Coach partners on specific pieces of content to use at key points in the marketing funnel and sales cycle.

Top of Funnel 48

Top of Funnel Vendor Case Study Channels 48

OutboundView

JUNE 12, 2019

The separation between sales and marketing is always a hot topic of discussion. There is also a big debate as to whom the inside sales teams should report to. There is also a big debate as to whom the inside sales teams should report to. This is why marketing needs dedicated inside sales reps for event promotion!

Inside Sales 37

Inside Sales Promotion Compensation Marketing 37

InsideSales.com

OCTOBER 23, 2019

At Abstrakt , we’ve scheduled more than 100,000 B2B sales meetings in the last eight years, so we have unique insight and hundreds of thousands of hours put into mastering this skill. ” According to Anthony Parinello in the book Selling to Vito , targeting the CEO/President/Owner will result in: A shorter sales cycle.

Decision Maker 63

Decision Maker Cold Calling How To Gatekeeper 63

Showpad

OCTOBER 1, 2019

Successful Sales is a combination of art and science. Modern analytics platforms provide data at a breakneck pace that can galvanize the Sales process. But Sales is still about the perfection of communication, at its essence. That’s why Sales coaching is so important. . What’s the key to effective Sales coaching?

Scale 40

Scale Sales Coaching Coaching Hiring 40

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Doug Winter, Seismic co-founder and CEO.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

OutboundView

JUNE 12, 2019

The separation between sales and marketing is always a hot topic of discussion. There is also a big debate as to whom the inside sales teams should report to. There is also a big debate as to whom the inside sales teams should report to. This is why marketing needs dedicated inside sales reps for event promotion!

Inside Sales 28

Inside Sales Promotion Compensation Conference 28

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. But appealing to large audiences doesn’t help your business to reach sales goals, or generate and convert enough leads. Your product is of service to the widest range of potential customers.

Paid Content 52

Paid Content Outsourcing Services Marketing Lead Rank 52