Remove Incentives Remove Penetration Remove Sales
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10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Here are 10 of the most important elements in designing and deploying your next incentive campaign.

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How to Compensate the Overlay Sales Specialist

SBI Growth

HR and Sales leaders face the challenge of maximizing the investment in sales compensation. Motivating the sales force requires careful adjustment of payout formulas, rates, accelerators, product eligibility tables and more. Overlay specialists can play an important role in supplementing the skills of the field sales force.

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10 Questions Every Sales VP Candidate Should Ask the CEO

SBI Growth

Interviewing for the VP of Sales requires a lot of preparation. Sometimes the VP of Sales position is a great new opportunity. Throughout the interview, the VP candidate should look for these three qualities: Performance Conditions : Does the current environment allow the Sales VP to be as effective as possible? are overwhelmed.

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No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

Steve describes the situation when he arrived: “The state of business was flat with same store sales declining and acquisitions keeping the operating line flat. Our margin increases were coming from cost cuts and vendor renegotiations rather than increased sales.”. We hired sales resources with the right skills and experience.

Hiring 297
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Hiring Sales Talent: A Tool to Help CEOs Get It Right the First Time

SBI Growth

Effective growth CEOs can balance working on short-term sales tactics and long-term business strategies. Penetrating new markets. A theme emerged around how much time to spend “in” sales tactics. If you act as the de-facto VP of sales, you’re working in the business. Perhaps your sales leader isn’t good enough.

Hiring 303
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New Product? Don’t Forget to Update the Sales Compensation Plan

SBI Growth

As the leader of sales operations, I am sure you are working on: Updating CRM systems with new product information. Revising or building a new sales process to enable sales reps. Modifying sales reports and dashboards to enable sales managers to track new product sales. Focus on new product sales.

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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Penetration marketing. After managing to score conversions, you should focus on penetration marketing and developing your strategy. What is penetration marketing in the first place? Well, it relies on digging deeper into the existing customer body and optimizing sales to your current customer body. Prevent defection.

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