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10 Ways To Boost Your Sales Incentive Strategy

Sales and Marketing Management

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Gen X, Y or Boomer?

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How to Compensate the Overlay Sales Specialist

SBI Growth

Market Specialist – penetrates new or divergent vertical markets. Ideally, the overlay specialist should eliminate their own role by training their sales people how to sell the new product or penetrate the new market without assistance. The most common varieties include: Product Specialist – promotes new or complex products.

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No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

Caliber’s growth depended on retaining and penetrating top clients while converting relationships with key accounts. We partnered with a consulting firm to help us identify the right sales resources, define the sales processes, and determine the proper metrics and sales incentives.”. Build the Roadmap. Execute the Plan.

Hiring 297
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10 Questions Every Sales VP Candidate Should Ask the CEO

SBI Growth

If you can’t hit it, you’re not getting the incentive pay promised. No historical performance, account penetration, or product maturity calculated in quota. This is contingent on how accurately the quota is set. Red Flags: Big gap between performance and quota. Pie-in-the-sky market share figures determines quota.

Quota 310
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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Penetration marketing. After managing to score conversions, you should focus on penetration marketing and developing your strategy. What is penetration marketing in the first place? In most businesses, penetration marketing is also known as account marketing. Prevent defection.

Retention 238
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Hiring Sales Talent: A Tool to Help CEOs Get It Right the First Time

SBI Growth

Penetrating new markets. C ompensation – Your incentive plan will help you attract the best talent. Effective growth CEOs can balance working on short-term sales tactics and long-term business strategies. Growing the company means having time to focus on strategic business objectives like: Acquiring new companies.

Hiring 303
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New Product? Don’t Forget to Update the Sales Compensation Plan

SBI Growth

Obtain market penetration projections. So how do we incent this behavior? If the product doesn’t make up a minimum of 15% of the overall quota, there won’t be enough incentive for the sales rep to focus on it. When a new product takes significantly longer to sell, sales reps will need to be given some extra incentive.