Transparent Negotiations: The Counterintuitive Way to Negotiate More Valuable and Predictable Deals
Sales and Marketing Management
MAY 12, 2019
Author: Todd Caponi Negotiating an agreement with a client is often perceived as requiring the development of a completely different selling muscle: During the sales cycle, we’re doing things to add value to the buying journey, building trust and providing the information a buyer needs to make a confident, informed decision. .
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