Sales and Marketing Management

OCTOBER 31, 2017

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Are they already in other incentive programs, or is yours the only one they’ll see? Gen X, Y or Boomer? How do they think?

Incentives 195

Incentives Incentive Strategy Penetration 195

Sales and Marketing Management

JULY 24, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives among this demographic like travel, sales leaders can improve their incentives programs for younger employees by embedding a sense of purpose into their sales outreach. . Sometimes, the best incentive is the work itself.

Incentives 227

Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

JUNE 8, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives like travel among this demographic, sales leaders can improve their incentive programs for younger employees by embedding a sense of purpose into their sales outreach. Sometimes, the best incentive is the work itself.

Incentives 227

Incentives Incentive Motivation Demographics 227

Zoominfo

MARCH 19, 2018

Social selling has a 100% higher lead-to-close rate than outbound marketing. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Sales and Marketing Management

OCTOBER 15, 2020

In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. Video technology tools like Zoom and Slack were reported helpful in fueling connection and engagement. It’s often an area that companies overlook, however, due to lack of time, money or technology tools.

Incentives 317

Incentives Incentive Travel Cancellation 317

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Sales and Marketing Management

SEPTEMBER 13, 2021

Quality Incentive Company (QIC) creates and administers recognition and incentive programs that motivate people, inspire higher performance and deliver results. Easily Source Incentive Merchandise RepLink provides an online sourcing tool that makes finding brand name products for business gifts and incentive programs […].

Incentives 120

Incentives Incentive Motivation Tools 120

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Set and exceed expectations.

Retention 238

Retention B2B Penetration Strategy 238

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

SBI Growth

OCTOBER 6, 2013

To get this tool, sign-up here. This also gets you access to SBI’s Annual Sales & Marketing Research. You will get access to more guides and tools to help sales compensation planning. Surely something is wrong besides the new incentive compensation. Things like market shifts, new product roadmaps, acquisitions, etc.

Compensation 293

Compensation Territories Incentives Incentive 293

Sales and Marketing Management

DECEMBER 17, 2018

Author: TIM HOULIHAN Do you avoid team incentives because you are worried about being fair? Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. Don’t deprive your teams of these two important tools.

Incentives 149

Incentives Incentive Compensation ROI 149

SBI Growth

JUNE 13, 2013

At SBI, we focus on one thing: helping Sales and Marketing leaders Make the Number. On the Process side, investments are commonly made in sales processes and CRM tools. Organizations track buyer behavior all the way from “not in the market” through “implementation”. Consequences & Incentives. Part 1: Sales Process.

Incentives 314

Incentives Incentive Energy Motivation 314

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

SBI Growth

OCTOBER 21, 2013

Your people will need new capabilities to thrive in a changing market. Reps must have the tools and support to win the big deals. By signing up for the tour , you’ll receive the " Performance Culture Assessment " tool. The tools and resources in your organization play a large part in future success. Incentive Programs.

Hiring 293

Hiring Ideal Customer Profile Margin Face-to-face 293

SBI Growth

NOVEMBER 15, 2013

Your world-class marketing machine is not delivering the return on the investment. The marketing lead conversion rate is not even close to a 30% revenue contribution. The competencies required by Sales for Marketing to be successful are just not there. Does the CSO/VP of Sales even understand how Marketing works?

Sales Qualified Lead 312

Sales Qualified Lead Ideal Customer Profile Referrals Incentives 312

Lead411

JANUARY 16, 2025

Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Top 5 Best A.I.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

No More Cold Calling

JANUARY 31, 2025

Removing Barriers: Allocating time, tools, and resources to support referral initiatives so they remain a top priority. Incentives and Recognition: Create incentive programs to reward employees who excel at generating referrals. Role-play exercises and real-world scenarios that can help them develop these skills.

Referrals 156

Referrals Scale GoldMine Pipeline 156

SBI Growth

MARCH 4, 2013

Included is a tool that helps pinpoint your root cause of turnover. $25 Dig in to these questions to be sure: Process issues: Do recruiter incentives include speed to fill or low vacancy metrics? Insufficient Marketing-Provided Leads. The Marketing department is also supposed to provide leads. 25 Million a year!

Outsourcing Services 326

Outsourcing Services Hiring Lead Nurturing Demand Generation 326

SBI Growth

DECEMBER 19, 2013

The SBI Sales Initiative Assessment Tool has answers. No matter what initiatives your sales organization is considering, this tool carefully evaluates them. Will it strengthen your position in the market? After you download the SBI Sales Initiative Assessment Tool , you’ll need to do a little customization.

How To 303

How To Incentives Incentive Demand Generation 303

SBI Growth

SEPTEMBER 9, 2013

Discover tactical solutions to get the most out your incentive comp dollars. To compete for and retain talent, leaders must know what the market is paying. But for sales roles, it’s not enough to know “market” conditions. How do competitors structure incentive payouts? Market Conditions vs. Competitive Threat.

Compensation 288

Compensation Competition Salary Social Media 288

SBI

DECEMBER 8, 2020

Top Sales Tools of 2020 and the Digital Sales Revolution. Today, I’m announcing the solution providers I’ve selected for the final cut of the Top Sales Tools of 2020 list. Congratulations go to the hardworking people at the following companies: Access Mobility (Video Marketing Center) Allego Bigtincan Brainshark Chorus.ai

Top of Funnel 169

Top of Funnel Sales Tools Tools InsideView 169

SBI Growth

AUGUST 13, 2013

Or sales recruiting to staff a new go-to-market channel. This post will help you answer this question – and it includes the tool “SFE Funds Finder”. And if marketing-related sales issues are being fixed, Marketing foots the bill. You’ll get not only this tool, but a whole package of SFE improvement tools.

Hiring 288

Hiring Incentives Incentive Benefit 288

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Social Media 210

Social Media Referrals Marketing Influencer 210

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

SBI Growth

SEPTEMBER 23, 2013

Market conditions 12 months ago were very different. Why This Matters— The size of your addressable market has shifted. Your reps utilizing social and mobile tools consistently was not in your ’13 plan. Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market. This is flawed.

Compensation 325

Compensation Social Media Incentives Incentive 325

Sales and Marketing Management

MAY 17, 2020

Now more than ever, sales and marketing leaders should be looking to bolster those strategic partnerships in meaningful ways to solidify their channel. In addition to strategic alignment, now is the time to invest in partner success programs – providing them with resources, knowledge and tools to achieve those established objectives.

Engineering 207

Engineering Revenue Incentives Incentive 207

SBI Growth

OCTOBER 24, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. You will have access to guides, templates and tools. Included in this you will receive the Causes of Sales Manager Vacancies tool. Part of the poor compensation may be the inability/difficulty to achieve incentives. Weak sales strategy.

Positioning 292

Positioning Hiring Sales Management Compensation 292

Lead411

DECEMBER 19, 2024

10 Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives As the year winds down, sales teams often face the challenge of closing deals before the clock strikes midnight on December 31.

Ideal Customer Profile 40

Ideal Customer Profile Incentives Incentive B2B 40

Understanding the Sales Force

SEPTEMBER 9, 2013

There are categories of sales tools and CRM applications where none existed a few years ago. During 2009, only those companies with cash and a willingness to spend it - mostly mid-market companies - were hiring salespeople. There is more free content on sales and selling than anyone could have imagined.

Sales Management 288

Sales Management Hiring Compensation Trends 288

SBI Growth

JUNE 8, 2013

Customer referrals have been the most powerful sales tool since the dawn of commerce. Referrals in B2B often have closing rates 2 times greater than marketing-generated leads. 73% of sales people using social tools in their sales process out-performed non-users. Important steps are included in the tool with this post.

Strategy 310

Strategy Referrals Cost per Lead Social Selling 310

Sales and Marketing Management

JULY 26, 2017

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? Not your father’s incentive program. “We Source: Flurry Analytics).

Incentives 209

Incentives Incentive Retail Loyalty 209

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. First, make sure you understand who you’re target market is. Have a Content Marketing Strategy.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SBI Growth

MARCH 21, 2013

Insufficient lead generation – every marketer’s worst enemy. We work with marketing leaders across nineteen different industries. There is a skill gap in knowing how to build & execute marketing campaigns. It must also have a timeline and be compatible with your other marketing efforts. Tele-marketing.

Campaigns 319

Campaigns Lead Rank Lead Scoring Leads 319

SBI Growth

NOVEMBER 17, 2013

Take note CEO, marketing leader and CIO. Sales, marketing, IT, strategy, operations and customer service. Often, sales, finance, marketing and IT professionals all converge in this group. Link some incentive to making the revenue goal. Marketing and sales need alignment. Listen up Chief Sales Officer.

Company 296

Company Hiring Buyer Persona Maximizer 296

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). Promote contests and sweepstakes: Give users an incentive to post a photo on Instagram using your branded hashtag through a contest or giveaway. There are also various photo editing tools that can help you craft the right look.

B2B 178

B2B Marketing Advertising Advertising 178

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Companies are also using Tango cards as incentives to complete training.

Incentives 227

Incentives Incentive Face-to-face Survey 227