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A new ZoomInfo survey of more than 1,000 go-to-market professionals shows frontline workers have eagerly adopted common tools such as ChatGPT or AI-powered CRMs, helping users achieve a 47% boost in productivity and saving GTM professionals an average of 12 hours per week. The goal of this report is to bridge that gap.
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Challenge your team to acknowledge history but to lean toward forward-looking indicators of market opportunity. Balance Market Opportunity with Sales Capacity. Rather than history, market opportunity should be a primary driver of the quota. But market opportunity is only half of the answer. Make Your Approach Scalable.
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Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. When people learn about what marketing automation can do, they can be intimidated.
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