Remove Incentives Remove Marketing Remove Sports
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4 Sales Ops Lessons from the NFL

SBI Growth

Overall strategy, go-to-market model and product suite are essential. Are your quotas attainable and reflective of current performance and market potential? I’ll illustrate the importance of these conditions using a sports analogy with the NFL. Benchmark the market regularly to see if you’re competitive. Crazy, right?

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The power of incentive programs lies in their structure

Sales and Marketing Management

Author: Tim Houlihan The best incentives have open budgets, meaning anyone who qualifies can win. Here are a few incentive structures to consider for open budgets : Do This Get That – Rewarding reps on every increment of units, sales dollars or gross margin dollars they write up during the incentive period is a great way to increase sales.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. weather results, sports scores, definitions, etc.).

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The Big Ticket

Sales and Marketing Management

Teaser: "Bucket list" sporting events like the Super Bowl, Kentucky Derby and college bowl games are increasingly popular group incentive travel destinations. "Bucket list" sporting events like the Super Bowl, Kentucky Derby and college bowl games are increasingly popular group incentive travel destinations.

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A Blueprint for Your Disruption: How to Become the Next Kodak, the Next Blockbuster, or the Next Taxi Cab Medallion Owner

Sales and Marketing Management

And incentives can take many forms -- economic (via your pricing structure), psychological (image, brand, etc.), Hulu Live, Sling, YouTube TV and others offer streaming services that have live TV and sports and are generally available at lower price points. Streaming is the future in video.

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Growth Is a Team Sport: Why You Should Be Team Selling Today

Hubspot Sales

Problem solving is a team sport. If you’re selling in the Marketing Technology space, you know that the problem you’re solving might also include one of 7,040 other vendors in the industry. Revenue centers include sales, customer success, marketing, sales development reps, sales engineers (or solutions consultants) , and executives.

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

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