Sales and Marketing Management

SEPTEMBER 25, 2023

But why do so many corporate users continue to purchase in bulk at retail and pass up the benefits of using an incentive gift card supplier? The post An Incentive Gift Card Conundrum that Persists appeared first on Sales & Marketing Management.

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Incentives Incentive Retail Benefit 245

Sales and Marketing Management

JUNE 24, 2024

Gift cards make ideal recognition and incentive rewards because they are easy to administer and they provide recipients choice. Stay on top of incentive gift card trends to get the most bang for your buck. The post Gift Cards Capture Hefty Incentive and Recognition Spend appeared first on Sales & Marketing Management.

Incentives 156

Incentives Incentive Trends Marketing 156

Sales and Marketing Management

SEPTEMBER 27, 2023

Non-cash incentive programs have never been more important than they are now. Management teams across all […] The post Incentives Are an Investment, Not a Cost appeared first on Sales & Marketing Management. Hiring is down 40% from a year ago. Layoffs continue to accelerate. Minimize costs, maximize output.

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Incentives Incentive Hiring Maximizer 240

Sales and Marketing Management

MARCH 25, 2024

Why do some sales incentive efforts produce stellar results and others fail? There are a number of factors, but clarity of rules, achievable goals and attractive incentives are good starting points. The post Why Your Incentive Plan Isn’t Working appeared first on Sales & Marketing Management.

Incentives 156

Incentives Incentive Marketing Report 156

Sales and Marketing Management

SEPTEMBER 25, 2023

These companies offer turnkey incentive programs for recognizing top-performing employees, channel partners or other important business associates. Rewards can range from merchandise and gift cards to fully supported incentive travel programs.

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Incentives Incentive Travel Channels 189

Sales and Marketing Management

JUNE 24, 2024

Incentive travel consistently ranks as the most memorable and appreciated non-cash reward by recipients. But it's vital to understand incentive travel trends to drive the highest ROI. The post Incentive Travel: What to Know Before It’s a Go appeared first on Sales & Marketing Management.

Travel 156

Travel Incentives Incentive ROI 156

Sales and Marketing Management

JANUARY 17, 2023

The post Your Incentive or Loyalty Program Can Get Smarter appeared first on Sales & Marketing Management. Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation.

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Loyalty Incentives Incentive ROI 345

Sales and Marketing Management

JUNE 24, 2024

A look at the latest incentive travel trends from the Incentive Research Foundation's Attendee Preferences for Incentive Travel survey. The post Be Mindful of These Incentive Travel Trends appeared first on Sales & Marketing Management.

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Travel Incentives Incentive Trends 120

Sales and Marketing Management

MARCH 25, 2024

Strategies for building a better sales incentive program that captures your sales force’s attention and ensures sustained success. The post Ingredients for a Successful Sales Incentive Program appeared first on Sales & Marketing Management.

Incentives 120

Incentives Incentive Sales Strategy 120

Sales and Marketing Management

APRIL 3, 2023

Incentive and engagement solution providers offer software platforms that are proven to increase the engagement of program participants, improve ROI, and enhance the overall experience of incentive, recognition and consumer loyalty programs.

Incentives 156

Incentives Incentive Campaigns Loyalty 156

Sales and Marketing Management

JUNE 24, 2024

The post Effective Incentive Plans Don’t Happen by Accident appeared first on Sales & Marketing Management. The complexity and comprehensiveness required to produce proper ROI prevents these from being DIY projects.

Incentives 120

Incentives Incentive ROI Marketing 120

Sales and Marketing Management

MARCH 25, 2024

Regular assessment of incentive efforts is critical, and it can be wise to change things up from one campaign to the next even when you have enjoyed success. The post Review and Tweak Incentive Campaigns Regularly appeared first on Sales & Marketing Management.

Incentives 120

Incentives Incentive Campaigns Marketing 120

Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives. Sales training has grown in importance in the past decade.

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Incentives Incentive Training Channels 295

Sales and Marketing Management

JUNE 26, 2023

The post Making the Business Case for Incentive Travel appeared first on Sales & Marketing Management. Creating one-of-a-kind experiences for groups creates long-lasting motivation and loyalty, but selling these programs to the C-suite takes careful planning.

Travel 156

Travel Incentives Incentive Loyalty 156

Sales and Marketing Management

SEPTEMBER 13, 2021

The post How Does Your Incentive or Loyalty Program Measure Up? appeared first on Sales & Marketing Management. New benchmark study from the IESP reveals expectations for program success.

Loyalty 226

Loyalty Incentives Incentive Study 226

Sales and Marketing Management

SEPTEMBER 13, 2021

Quality Incentive Company (QIC) creates and administers recognition and incentive programs that motivate people, inspire higher performance and deliver results. Easily Source Incentive Merchandise RepLink provides an online sourcing tool that makes finding brand name products for business gifts and incentive programs […].

Incentives 156

Incentives Incentive Motivation Tools 156

Sales and Marketing Management

SEPTEMBER 17, 2022

The post The Future of B2B Incentives Depends on ‘Just One Thing’ appeared first on Sales & Marketing Management. He went on to say that when you find that one thing, you stick to it and nothing else matters — though Curly used more colorful language. […].

Incentives 156

Incentives Incentive Sage B2B 156

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. She stresses listening to customer insights to tailor messaging and optimize sales tactics effectively. Key Takeaways: Collaboration between sales and marketing is essential for business success.

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Revenue Marketing Pivotal Promotion 156

Sales and Marketing Management

MARCH 7, 2024

In this episode, we talk with two leaders of incentive program providers about the science behind keeping the energy and enthusiasm generated by sales kickoffs going throughout the year. The post How to Keep Your Sales Kickoff Energy from Fizzling appeared first on Sales & Marketing Management.

Energy 296

Energy Incentives Incentive How To 296

Canidium

AUGUST 21, 2024

Strategically leveraging compensation structures and incentives to increase your company's sales is not a new idea. Organizations with incentive compensation management tools drive significantly better sales outcomes than companies can otherwise achieve.

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Incentives Incentive Compensation Tools 52

Sales and Marketing Management

JULY 24, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives among this demographic like travel, sales leaders can improve their incentives programs for younger employees by embedding a sense of purpose into their sales outreach. . Sometimes, the best incentive is the work itself.

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Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

JUNE 8, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives like travel among this demographic, sales leaders can improve their incentive programs for younger employees by embedding a sense of purpose into their sales outreach. Boost Sales Enablement with a Meaningful Prospecting Gift.

Incentives 227

Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

SEPTEMBER 17, 2022

The post Merchandise Incentives Become More Meaningful In a World Spending More Time at Home appeared first on Sales & Marketing Management. Intangibles such as interesting work, growth opportunities and autonomy are primary […].

Incentives 156

Incentives Incentive Motivation Closing 156

Sales and Marketing Management

SEPTEMBER 17, 2017

Author: Tim Houlihan Sales leaders are always trying to figure out how to get the most out of their reps at the lowest cost, and incentives are excellent at revealing that sweet spot. Finding the sweet spot for an incentive is like how Mama Bear’s porridge was juuust right. The more difficult the task, the greater the incentive.

Incentives 184

Incentives Incentive Salary Pharmaceuticals 184

Sales and Marketing Management

AUGUST 9, 2022

An electrical products distributor that offered mid-tier channel partners a group travel program realized a 23% increase in projected sales growth. The post Channel Travel Incentive Program Reaps 8:1 ROI appeared first on Sales & Marketing Management.

Travel 120

Travel Incentives Incentive Channels 120

Sales and Marketing Management

AUGUST 7, 2024

Ric Neely of Hinda explains why B2B sales teams are increasingly using incentive programs that reward reps for completing steps to the sale and not just closed deals themselves. The post Rewarding Sales and the Steps That Lead to Sales appeared first on Sales & Marketing Management.

Marketing Qualified Lead 156

Marketing Qualified Lead Leads Incentives Incentive 156

Sales and Marketing Management

OCTOBER 31, 2017

Author: George Kriza, CEO, MTCPerformance Your organization wants to drive sales with an incentive program. Here are 10 of the most important elements in designing and deploying your next incentive campaign. Here are 10 of the most important elements in designing and deploying your next incentive campaign.

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Incentives Incentive Strategy Penetration 195

Sales and Marketing Management

SEPTEMBER 17, 2017

Author: Tim Houlihan Sales leaders are always trying to figure out how to get the most out of their reps at the lowest cost, and incentives are excellent at revealing that sweet spot. Finding the sweet spot for an incentive is like how Mama Bear’s porridge was juuust right. The more difficult the task, the greater the incentive.

Incentives 166

Incentives Incentive Salary Pharmaceuticals 166

Sales and Marketing Management

JANUARY 1, 2018

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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Incentives Incentive Apparel Automotive 196

Sales and Marketing Management

MARCH 31, 2021

The post Changes Afoot for Incentive Travel Programs appeared first on Sales & Marketing Management. A full recovery is expected at some point, but the look of group travel may be forever changed.

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Travel Incentives Incentive Groups 120

Sales and Marketing Management

MAY 2, 2018

Distribution channel partners are vital for most companies to get their goods and services to market. Distributors can wield enormous power carrying thousands of products and generating billions of dollars in annual sales. companies spend over $17 billion on channel incentive awards each year, according to the Incentive Federation.

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Incentives Incentive Channels Distribution 174

Crunchbase

APRIL 6, 2023

During the past two years, sales professionals have faced budget and hiring freezes along with multiple bouts of layoffs across industries — especially in tech. It’s less than ideal that the average sales turnover rate is 35%, compared to a 13% average turnover rate for all other roles. Why the disparity?

Incentives 98

Incentives Incentive Hiring Top of Funnel 98

Sales and Marketing Management

APRIL 1, 2021

The post Incentive Travel Experiences Are Too Treasured to Abandon appeared first on Sales & Marketing Management. How desperate are people to travel again after a year in lockdown?

Travel 120

Travel Incentives Incentive Marketing 120

The Spiff Blog

NOVEMBER 17, 2023

As an incentive compensation manager, you hold a critical role that keeps your organization running. In this day and age, no one doubts the importance of sales compensation when it comes to driving growth for a business. What does an incentive compensation manager do? The same goes for your relationships with sales leadership.

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Incentives Incentive Compensation Commission 81

Sales and Marketing Management

JANUARY 19, 2018

Author: George Kriza, CEO, MTCPerformance For most large resellers or distributors, sales incentive programs for internal sales teams get little attention from top financial executives inside their organizations. Most multibillion-dollar reseller and distributor organizations attract millions of incentive dollars.

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Incentives Incentive Channels Vendor 192

Sales and Marketing Management

MAY 2, 2018

Distribution channel partners are vital for most companies to get their goods and services to market. Distributors can wield enormous power carrying thousands of products and generating billions of dollars in annual sales. companies spend over $17 billion on channel incentive awards each year, according to the Incentive Federation.

Incentives 136

Incentives Incentive Channels Distribution 136

Sales and Marketing Management

MAY 6, 2019

Author: Paul Nolan Meetings and incentive travel professionals agree that Brexit will impact their industry, but they differ on what sort of impact it will have. The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. We are moving from incentive travel to ‘Instatravel.’

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Travel Incentives Incentive Trends 120