Remove Incentives Remove Marketing Remove Salary
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Juuust right incentives

Sales and Marketing Management

Author: Tim Houlihan Sales leaders are always trying to figure out how to get the most out of their reps at the lowest cost, and incentives are excellent at revealing that sweet spot. Finding the sweet spot for an incentive is like how Mama Bear’s porridge was juuust right. The best duration of an incentive is no longer than 90 days.

Incentive 184
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New Data: The Top 5 Unacceptable Sales Performance Findings

Understanding the Sales Force

When salespeople aren’t hitting quotas, companies need to hire more salespeople, which increases the cost of recruiting, salaries and benefits, not to mention the costs associated with hiring additional sales managers that won’t coach up their salespeople. This is problematic for more than the obvious reason.

Data 220
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article thumbnail

Juuust right incentives

Sales and Marketing Management

Author: Tim Houlihan Sales leaders are always trying to figure out how to get the most out of their reps at the lowest cost, and incentives are excellent at revealing that sweet spot. Finding the sweet spot for an incentive is like how Mama Bear’s porridge was juuust right. The best duration of an incentive is no longer than 90 days.

Incentive 166
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4 Sales Ops Lessons from the NFL

SBI Growth

Overall strategy, go-to-market model and product suite are essential. Compensation : Akin to a pro athlete’s salary. Are your quotas attainable and reflective of current performance and market potential? Benchmark the market regularly to see if you’re competitive. Incentive pay is a lever that must align with strategy.

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11 Sales Compensation Complaints to Address Before Next Year

SBI Growth

This also gets you access to SBI’s Annual Sales & Marketing Research. Surely something is wrong besides the new incentive compensation. This could mean your base salary is too high. Reps give up and learn to live off of base salary. Incentive targets are linked in a competitive fashion, not on my own improvement.

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Competition: The Invisible Enemy of Compensation Planning

SBI Growth

Discover tactical solutions to get the most out your incentive comp dollars. To compete for and retain talent, leaders must know what the market is paying. It’s essential to know reasonable salary ranges for the positions in your company. But for sales roles, it’s not enough to know “market” conditions.

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Should Marketing Be Compensated On Revenue?

Pointclear

Some have heard me say in interviews and on SLMA Radio that, pound for pound, marketers produce more revenue than anyone in their company. Recently (Aug 29th) on SLMA radio I interviewed Eric Lundbohm about the different ways to compensate marketers (other than salary) for their efforts in creating wealth for their company.