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I get why sales people revel in this. Learning about the customer, their markets, their industry is so distracting! It’s marketing’s job to make sure customers find us when they are looking for solutions and products. Of course we can always blame marketing. PLG is great for sales.
As the customer, you are going to meet with multiple vendors, watch their presentations, and read their marketing collateral. This proprietary information is only reveled when you have an internal spy. In this case, they are trying to determine the principles, standards, incentives, and priorities of the key decision makers.
We take a moment to celebrate, high 5 each other and revel in the success. They pulled opportunities from the following quarter into the current quarter–some of that involved offering big incentives. It’s the end of the quarter, we’ve hit our numbers. We’ve met our goals! But what if we could have done more?
As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. The surprising thing is that this is NOT a new revelation. They certainly don’t care if you make redesign your marketing materials. Then go deeper.
I get why sales people revel in this. Learning about the customer, their markets, their industry is so distracting! It’s marketing’s job to make sure customers find us when they are looking for solutions and products. Of course we can always blame marketing. PLG is great for sales.
In fact, we should revel when our people are into their overattainment accelerators–because it means they are blowing past their quotas and over achieving. Somehow we get away from the idea that our goal is to design a plan that incents people to achieve and overachieve their goals.
We take a moment to celebrate, high 5 each other and revel in the success. They pulled opportunities from the following quarter into the current quarter–some of that involved offering big incentives. It’s the end of the quarter, we’ve hit our numbers. We’ve met our goals! But what if we could have done more?
All sales professionals revel in doing deals. We do this by managing for performance, by putting in place the right metrics and incentives. We are accountable for avoiding complacency, enabling the organization to constantly improve, change, and drive change in our customers, markets and within our own organizations.
What do reps like in terms of culture, product, incentive comp structure? Sam Jacobs: Put that in your business plan, page two marketing, free T-shirt. And basically, the first time you write a song on an acoustic guitar, which is where I write my songs, you hear it’s sort of like a revelation.
After a few early months of banging my head into a wall, I was lucky enough to demo the product for an inbound lead who hit me with a revelation: He had reached out at the direction of a trusted consultant who knew the market inside and out. That consultant recommended our solution as the best fit for the clients needs.
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