SBI Growth

MARCH 31, 2013

Retention - Top performers who are failing to achieve their expected income are at risk. A compensation problem may soon morph into a retention problem. Did it incent the right behavior? The existing plan is compared to see how it stacks up against the market. The reward is not clearly aligned with the activity.

Compensation 293

Compensation Incentive Incentives Buyer Persona 293

SBI Growth

SEPTEMBER 6, 2012

This post is about a CEO of a $450M company who focused on winning large deals to double revenues in a flat market. If you feel product differentiation and hot markets are the only way to grow revenue, this CEO proved otherwise by refusing to accept these limitations. The collision repair’s “market” depends on wrecked cars.

Hiring 297

Hiring Penetration Demand Generation Targets Incentives 297

Sales and Marketing Management

SEPTEMBER 12, 2017

Author: Paul Gordon, Senior Vice President Sales, Rymax Marketing Services, Inc. Rymax delivers memorable, on-site events that properly convey appreciation, fuel loyalty and encourage retention by giving your meeting participants the opportunity to select gift items in-person, in an exclusive setting. Rymax Marketing Services, Inc.

Lead Rank 262

Lead Rank Loyalty Incentive Incentives 262

Hubspot Sales

DECEMBER 29, 2021

Incentives are natural motivators — and sometimes, some "natural motivation" is exactly what your salespeople need to perform to the best of their abilities. That's why several companies leverage something known as incentive compensation : the practice of offering financial rewards for professional excellence. Retention Bonus.

Incentive 127

Incentive Incentives Compensation Commission 127

Zoominfo

MARCH 21, 2025

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Zoominfo

APRIL 2, 2025

Marketing Automation : Executed independently of upstream data sources, which limits personalization and weakens campaign performance. However, its important to recognize that these elements form an interdependent ecosystem where actions in one area cascade throughout the entire go-to-market motion.

System 130

System Enterprise Enterprise Data 130

SBI Growth

SEPTEMBER 23, 2013

Market conditions 12 months ago were very different. Why This Matters— The size of your addressable market has shifted. Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market. Why This Matters- The optimal routes to market have changed. You start building from that point.

Compensation 325

Compensation Social Media Incentives Incentive 325

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. She also highlights the strategic importance of creating robust support materials that address customer needs, boosting engagement and retention rates.

Revenue 156

Revenue Marketing Pivotal Promotion 156

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

Referrals 130

Referrals Marketing Incentive Incentives 130

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

B2B 178

B2B Tools Lead Scoring Lead Rank 178

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. It creates a culture of continuous improvement so marketing, customer success, and sales teams can work in sync and maximize efficiency at every stage of the buyer journey.

Lead Scoring 52

Lead Scoring Lead Rank Incentives Incentive 52

Sales and Marketing Management

SEPTEMBER 14, 2020

Sales leaders in conjunction with sales operations and finance are evaluating quotas, incentive compensation plans and sales processes to identify issues and proactively take steps to reassure sellers. Reza Soudagar is head of product marketing for sales and customer service solutions at SAP Customer Experience.

SAP 207

SAP Compensation Face-to-face Analytics 207

Xactly

DECEMBER 10, 2018

Compensation drives sales behavior, which means your sales incentive plan is a critical factor in sales performance and objective achievement. The incentive compensation planning team faces the challenge of balancing executive priorities and designing incentives that motivate reps. Gather your previous and YTD data.

Incentive 79

Incentive Incentives Competition Compensation 79

Sales and Marketing Management

MAY 14, 2020

Author: Liz Pulice In recent years, many companies have implemented remote work arrangements, driven by financial incentives, recruitment/retention initiatives and other factors. For events (such as sales kick-offs), how can I preserve the pre-work, event work and post-work structure to maximize retention?

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Smooth Sale

JANUARY 23, 2025

Five Strategies for Improving Company Productivity The goal is to strive to gain longevity in your market. Recognize Your Employees for Their Work Giving employees incentives for their hard work is a great way to help your team function better. Accordingly, consider the following suggestions and test the most appealing ones.

How To 103

How To Hiring Incentives Incentive 103

Sales and Marketing Management

MAY 18, 2018

After all, brands that succeed in connecting with customers on an emotional level are rewarded with greater retention and bottom-line growth when compared with competitors. has nearly 20 years of experience in the event, incentive and recognition arenas. Engaged customers are more likely to share positive experiences on social media.

B2B 221

B2B Customer Social Media Face-to-face 221

eGrabber

FEBRUARY 26, 2025

In short, sales performance includes both the results (like revenue growth, meeting sales targets, and customer retention) and the actions (such as sales negotiation, sales techniques, and follow-up strategies) that make those results possible. Customer Retention Rate: How well you retain existing customers.

Closing 52

Closing Top of Funnel Ideal Customer Profile Incentive 52

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Keep reading!

B2B 130

B2B Tools Lead Scoring Lead Rank 130

Sales Hacker

APRIL 19, 2022

Why Sales Comp Planning is Key to Rep Retention. If there’s a sales incentive that only accounts for 5 percent of your reps’ variable pay, it is likely to become a “nice to have” bonus rather than something they are motivated to achieve. Embrace accelerators. A note from our in-house experts, accelerators should be meaningful.

Compensation 98

Compensation Retention Hiring Commission 98

Sales Hacker Training

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more.

Scale 71

Scale Microsoft Enterprise Enterprise 71

Sales and Marketing Management

MAY 6, 2019

The country’s biggest trade show for the incentive travel, meetings and events industry returns to Las Vegas for its ninth year Sept. Attend Motivation Experience, May 21-23 Chicago, and learn best practices on how to engage employees, get them more connected to your brand, and how to increase productivity and retention. IMEX America.

Trade Show 136

Trade Show Incentive Incentives Sports 136

Smooth Sale

AUGUST 12, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Leverage Email Marketing to Build Customer Relationships for Growth Email marketing can be a cornerstone for building and maintaining strong customer relationships in today’s digital landscape.

Email Marketing 113

Email Marketing Customer Marketing Loyalty 113

Smooth Sale

MARCH 24, 2025

Offer Incentives A happy employee is a motivated employee making it much more likely that the employee will feel empowered to do their best work. While there is much that employers can do to encourage employee happiness, theres arguably no method more effective than simply offering incentives and bonuses for good performance.

Hiring 78

Hiring Incentives Incentive Lead Scoring 78

Partners in Excellence

JANUARY 17, 2014

As is usual this time of year, I’ve been involved in lots of discussions of incentive and commission plans–both last quarter as people plan for the new year, and now as these plans are being introduced at Sales Kick Off Meetings. and the lists go on and on.

Incentive 107

Incentive Incentives Commission Maximizer 107

Zoominfo

JUNE 25, 2021

Closing the largest deals sometimes isn’t enough; consider costs that influence prospecting and retention. This KPI helps the rep understand which discounts are most effective, which can help reach sales objectives faster by attracting prospects with incentives that work. Sales reps are some of the biggest drivers of revenue.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

Sales and Marketing Management

JANUARY 27, 2019

When sales managers’ targets are lower than those of their reps, it creates a disincentive for growth, reduces manager accountability and encourages retention of underperforming reps. Create incentives that drive the right behaviors. Often, they worry that firing a manager will cause a loss of customers and/or high performing reps.

Sales Management 166

Sales Management Hiring Compensation Incentives 166

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Scoring Lead Rank Loyalty 98

Sales and Marketing Management

JANUARY 7, 2018

I optimize my company around retention and expansion of current accounts,” he says. TSP first works closely with clients to establish a “competency model” that is specific to that company’s market strategy and culture. That is as impactful as compensation or incentives. I don’t optimize my company around [my] sales.

Hiring 149

Hiring Ideal Customer Profile Lead Rank Incentives 149

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. This intense focus will equate to higher net revenue booking and retention.

Hiring 122

Hiring Retention B2C Demand Generation 122

Sales Hacker

JANUARY 9, 2023

SMB, mid-market, and enterprise defined. Selling to mid-market. SMB, mid-market, and enterprise: What’s the difference? But my research shows they most often go as follows: SMB, mid-market, and enterprise defined. Mid-Market: Also known as SMEs or Small and Medium-Sized Enterprises. Selling to mid-market.

Ideal Customer Profile 104

Ideal Customer Profile Enterprise Enterprise Marketing 104

Smooth Sale

APRIL 15, 2024

A well-crafted business plan outlines your business’s mission, vision, target market, competitive analysis, marketing strategies, financial projections, and more. Conduct a competitive analysis to understand your competitors’ strengths and weaknesses, allowing you to differentiate yourself in the market.

Small Business 127

Small Business Small Business Advertising Advertising 127

Xactly

AUGUST 8, 2018

In the recent 2018 mid-market sales incentive study, CFO Alliance reviewed the relationship between Sales and Finance departments—and how this partnership can positively impact a company’s revenue potential. Incentive Compensation. Companies may need to begin to innovate when it comes to traditional sales incentives.

Incentive 55

Incentive Incentives Compensation Webinar Metrics 55

Hubspot Sales

SEPTEMBER 16, 2020

In this stage, your major focus will be on conversion and then retention. Content forms the base of any sales and marketing strategy, and the same stands true for a Facebook sales funnel. You’ll need to work with your marketing team to create segmented content that can appeal to each buyer persona. Work on Customer Retention.

Top of Funnel 143

Top of Funnel Facebook Funnel Buyer Persona 143

Smooth Sale

MARCH 1, 2025

. _ Attract More Customers to Your Business Image via Geralt, Pixabay Market Research Upfront, ensure that your marketing efforts reach your target audience. Market research is vital for developing and improving projects and efficiently targeting your customer base. Accordingly, thoughtfully adjust your business strategies.

Customer 78

Customer How To Social Media Loyalty 78

SocialSellinator

SEPTEMBER 30, 2021

With nearly 3 billion users, Facebook is an excellent place for business exposure and customer retention. Facebook Multi-product ads let marketers show a variety of products in one ad, saving time and clicks. It helps you see which marketing strategies work the best and let you know where you should be focusing your efforts.

Facebook 111

Facebook Strategy Social Media Marketing 111