Remove Incentives Remove Marketing Remove Microsoft
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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales Hacker Training

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. It’s about growing together.

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The Best Sales Coaching Software Tools in 2025

Zoominfo

Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye. And with shareable call snippets, sales can bridge team silos by looping in marketing, product, and engineering, amplifying the voice of the customer across the business.

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The GTM AI Operating System

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. More for your eardrums Ray Smith is the VP of AI Agents at Microsoft. The best companies are building leverage.

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Can motivation be coached?

Sales and Marketing Management

3 on Amazon’s Web Services team and also worked for Microsoft before starting his own company. Bill Bartlett, author of “The Sales Coach’s Playbook: Breaking the Performance Code,” went even further, expressing his disdain for short-term incentives. is full of good advice from sales and marketing professionals like Medina and Bartlett.

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Windows around the world

Sales and Marketing Management

Teaser: High-tech workers love their incentive stock options, but Microsoft’s Michele Samoulides says that incentive travel programs are some of the software giant’s most effective motivators. Issue Date: 2014-09-01. read more'

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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Motivate with gamification and incentives. More for your eardrums Ray Smith is the VP of AI Agents at Microsoft. But one unassuming topic that kept coming up?

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5 Ways to Build a Better Employer Brand

Zoominfo

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

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