Sales and Marketing Management

SEPTEMBER 25, 2023

But why do so many corporate users continue to purchase in bulk at retail and pass up the benefits of using an incentive gift card supplier? The post An Incentive Gift Card Conundrum that Persists appeared first on Sales & Marketing Management. Gift cards are more popular than ever as a means to reward top performers.

Incentives 245

Incentives Incentive Retail Benefit 245

Sales and Marketing Management

SEPTEMBER 27, 2023

Non-cash incentive programs have never been more important than they are now. Management teams across all […] The post Incentives Are an Investment, Not a Cost appeared first on Sales & Marketing Management. Hiring is down 40% from a year ago. Layoffs continue to accelerate. For companies, this means lean thinking.

Incentives 240

Incentives Incentive Hiring Maximizer 240

Sales and Marketing Management

JUNE 24, 2024

Co-sponsoring an incentive program with a channel partner not only distributes the financial load but also enhances the program’s impact. The post Stretch Your Incentive Budget with Channel Partner Co-Sponsorship appeared first on Sales & Marketing Management.

Incentives 226

Incentives Incentive Channels Distribution 226

No More Cold Calling

FEBRUARY 13, 2025

Marketing isnt a strategy. When everyone from your marketing department, to your IT department, to your janitorial staff is mining their networks for sales referrals, growth isnt just possible; its inevitable. Fostering this kind of sales culture requires CROs to: Shift incentives toward long-term success. Hope isnt a strategy.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

Sales and Marketing Management

SEPTEMBER 25, 2023

These companies offer turnkey incentive programs for recognizing top-performing employees, channel partners or other important business associates. Rewards can range from merchandise and gift cards to fully supported incentive travel programs.

Incentives 189

Incentives Incentive Travel Channels 189

Sales and Marketing Management

SEPTEMBER 13, 2021

The post How Does Your Incentive or Loyalty Program Measure Up? appeared first on Sales & Marketing Management. New benchmark study from the IESP reveals expectations for program success.

Loyalty 226

Loyalty Incentives Incentive Study 226

Sales and Marketing Management

NOVEMBER 5, 2018

Q: Why not use quota as a bar to require reps to pass before they’re eligible to earn in the incentive program? Whether this is good or bad depends on the availability of talent in your markets.) Part and parcel to that success is the deployment of effective sales incentives. Q: Why conduct a post-mortem?

Incentives 201

Incentives Incentive Quota Territories 201

Sales and Marketing Management

FEBRUARY 5, 2025

By tailoring incentive program strategies to the specific needs of an industry and using data to drive continuous improvement, businesses can build strong, sustainable growth. The post Choosing the Right Sales Incentive Program for 2025 appeared first on Sales & Marketing Management.

Incentives 177

Incentives Incentive Industry Data 177

Sales and Marketing Management

JULY 7, 2020

Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Defining the unexpected reward.

Incentives 394

Incentives Incentive Motivation ACT 394

Sales and Marketing Management

MARCH 25, 2024

Why do some sales incentive efforts produce stellar results and others fail? There are a number of factors, but clarity of rules, achievable goals and attractive incentives are good starting points. The post Why Your Incentive Plan Isn’t Working appeared first on Sales & Marketing Management.

Incentives 156

Incentives Incentive Marketing Report 156

Understanding the Sales Force

FEBRUARY 14, 2025

“53% of respondents said that factors, including inflation, market volatility, and sector growth, create a complex environment for sales teams to meet their quotas.” One interesting finding that I read was that “53% of respondents believe collaborative and team-based incentives is another trend.”

Data 227

Data Hiring Compensation Quota 227

Sales and Marketing Management

JULY 24, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives among this demographic like travel, sales leaders can improve their incentives programs for younger employees by embedding a sense of purpose into their sales outreach. . Sometimes, the best incentive is the work itself.

Incentives 227

Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

JUNE 8, 2020

Perhaps especially while the COVID-19 pandemic has placed a temporary hold on popular incentives like travel among this demographic, sales leaders can improve their incentive programs for younger employees by embedding a sense of purpose into their sales outreach. Sometimes, the best incentive is the work itself.

Incentives 227

Incentives Incentive Motivation Demographics 227

Sales and Marketing Management

APRIL 3, 2023

Incentive and engagement solution providers offer software platforms that are proven to increase the engagement of program participants, improve ROI, and enhance the overall experience of incentive, recognition and consumer loyalty programs.

Incentives 156

Incentives Incentive Campaigns Loyalty 156

Sales and Marketing Management

JUNE 24, 2024

In North America, incentive travel campaigns are still predominantly used for "hard power" benefits such as increased sales. Globally, however, incentive travel is increasingly being used for softer performance improvement goals.

Travel 156

Travel Incentives Incentive Campaigns 156

Sales and Marketing Management

JUNE 24, 2024

Gift cards make ideal recognition and incentive rewards because they are easy to administer and they provide recipients choice. Stay on top of incentive gift card trends to get the most bang for your buck. The post Gift Cards Capture Hefty Incentive and Recognition Spend appeared first on Sales & Marketing Management.

Incentives 156

Incentives Incentive Trends Marketing 156

Sales and Marketing Management

JANUARY 21, 2025

The post Unique Incentives to Energize Sales Teams appeared first on Sales & Marketing Management. Commissions and bonus programs dont work forever. If you want to continue seeing your sales team enthusiastic about their work, try something different and fast.

Incentives 156

Incentives Incentive Commission Sales 156

Sales and Marketing Management

JUNE 24, 2024

Incentive travel consistently ranks as the most memorable and appreciated non-cash reward by recipients. But it's vital to understand incentive travel trends to drive the highest ROI. The post Incentive Travel: What to Know Before It’s a Go appeared first on Sales & Marketing Management.

Travel 156

Travel Incentives Incentive ROI 156

Understanding the Sales Force

JANUARY 15, 2025

Until there is an agreed upon compelling to buy, the prospect has no incentive to enter into any qualification conversation. As I’ve written before, MOST attempts to qualify an opportunity, prior to uncovering a compelling reason to buy from you, will result in disqualification. Some suggest that it’s a great qualifying process.

Sales Process 177

Sales Process Lead Rank Lead Scoring Sales Qualified Lead 177

Sales and Marketing Management

JUNE 26, 2023

The post Making the Business Case for Incentive Travel appeared first on Sales & Marketing Management. Creating one-of-a-kind experiences for groups creates long-lasting motivation and loyalty, but selling these programs to the C-suite takes careful planning.

Travel 156

Travel Incentives Incentive Loyalty 156

Sales and Marketing Management

OCTOBER 15, 2020

As you plan for next year, consider implementing a sales incentive program or series of “just in time” contests to keep team engagement and interest high. Not all sales incentive programs are the same. Not all sales incentive programs are the same. Creating a culture of fairness is important in any sales incentive program.

Incentives 340

Incentives Incentive Survey Sales Qualified Lead 340

Sales and Marketing Management

DECEMBER 8, 2021

Conquering an uncertain economy, supply shortages and the constraints presented by a global pandemic requires creativity and aligning incentives to desired outcomes. The post Selling Into the Headwinds of Today’s Unique Environment appeared first on Sales & Marketing Management.

Incentives 348

Incentives Incentive Marketing Sales 348

Sales and Marketing Management

SEPTEMBER 16, 2024

Group incentive travel programs need to produce memorable experiences while making financial sense for the sponsoring company. The post Making Incentive Travel Work appeared first on Sales & Marketing Management. These strategies help ensure both challenges are met.

Travel 120

Travel Incentives Incentive Groups 120

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Sales and Marketing Management

JUNE 24, 2024

A look at the latest incentive travel trends from the Incentive Research Foundation's Attendee Preferences for Incentive Travel survey. The post Be Mindful of These Incentive Travel Trends appeared first on Sales & Marketing Management.

Travel 120

Travel Incentives Incentive Trends 120

Sales and Marketing Management

MARCH 25, 2024

Regular assessment of incentive efforts is critical, and it can be wise to change things up from one campaign to the next even when you have enjoyed success. The post Review and Tweak Incentive Campaigns Regularly appeared first on Sales & Marketing Management.

Incentives 120

Incentives Incentive Campaigns Marketing 120

Sales and Marketing Management

SEPTEMBER 17, 2022

The post The Future of B2B Incentives Depends on ‘Just One Thing’ appeared first on Sales & Marketing Management. He went on to say that when you find that one thing, you stick to it and nothing else matters — though Curly used more colorful language. […].

Incentives 156

Incentives Incentive Sage B2B 156

Sales and Marketing Management

SEPTEMBER 16, 2024

Group incentive travel continues to be a leading way to recognize and retain top performers. appeared first on Sales & Marketing Management. appeared first on Sales & Marketing Management. The post Right Destination, Right Design… Right On!

Demographics 296

Demographics Incentives Incentive Travel 296

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales and Marketing Management

MARCH 25, 2024

Strategies for building a better sales incentive program that captures your sales force’s attention and ensures sustained success. The post Ingredients for a Successful Sales Incentive Program appeared first on Sales & Marketing Management.

Incentives 120

Incentives Incentive Sales Strategy 120

Sales and Marketing Management

MARCH 7, 2024

In this episode, we talk with two leaders of incentive program providers about the science behind keeping the energy and enthusiasm generated by sales kickoffs going throughout the year. The post How to Keep Your Sales Kickoff Energy from Fizzling appeared first on Sales & Marketing Management.

Energy 296

Energy Incentives Incentive How To 296

Sales and Marketing Management

SEPTEMBER 17, 2022

The post Merchandise Incentives Become More Meaningful In a World Spending More Time at Home appeared first on Sales & Marketing Management. Intangibles such as interesting work, growth opportunities and autonomy are primary […].

Incentives 156

Incentives Incentive Motivation Closing 156

Sales and Marketing Management

JUNE 24, 2024

The post Effective Incentive Plans Don’t Happen by Accident appeared first on Sales & Marketing Management. The complexity and comprehensiveness required to produce proper ROI prevents these from being DIY projects.

Incentives 120

Incentives Incentive ROI Marketing 120

Sales and Marketing Management

OCTOBER 15, 2020

In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. Taking a closer look at recognition programs, the Incentive Research Foundation (IRF) reports that 26% of program owners say they’re communicating more frequently. Sixty-five percent said they felt “very” or “somewhat” engaged.

Incentives 317

Incentives Incentive Travel Cancellation 317

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Set and exceed expectations.

Retention 238

Retention B2B Penetration Strategy 238

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. ZoomInfo ZoomInfos GTM intelligence platform redefines sales performance with an unmatched combination of B2B data, market signals, and AI-fueled research and engagement tools.

Analytics 246

Analytics Software Software Data 246