article thumbnail

Your Incentive or Loyalty Program Can Get Smarter

Sales and Marketing Management

Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation. The post Your Incentive or Loyalty Program Can Get Smarter appeared first on Sales & Marketing Management.

Loyalty 345
article thumbnail

How Does Your Incentive or Loyalty Program Measure Up?

Sales and Marketing Management

The post How Does Your Incentive or Loyalty Program Measure Up? New benchmark study from the IESP reveals expectations for program success. appeared first on Sales & Marketing Management.

Loyalty 226
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Incentives and Rewards: A Closer Look

Sales and Marketing Management

In short, more precision is better for rewards used with incentives, while less precision is better for rewards used with recognition. Incentives. Good incentives rely on high degrees of precision to generate motivation. This powerful device is optimal for the above-and-beyond incentives that are outside the commission plan.

Incentive 323
article thumbnail

5 Proven Ways to Build Customer Loyalty

Zoominfo

But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build customer loyalty in an ever-expanding field of competitors. This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. Establish an incentive-based customer loyalty program.

Loyalty 206
article thumbnail

Technology’s Role in Incentive Campaigns

Sales and Marketing Management

Incentive and engagement solution providers offer software platforms that are proven to increase the engagement of program participants, improve ROI, and enhance the overall experience of incentive, recognition and consumer loyalty programs.

article thumbnail

Making the Business Case for Incentive Travel

Sales and Marketing Management

Creating one-of-a-kind experiences for groups creates long-lasting motivation and loyalty, but selling these programs to the C-suite takes careful planning. The post Making the Business Case for Incentive Travel appeared first on Sales & Marketing Management.

Travel 156
article thumbnail

5 Ways to Build Up Customer Loyalty

Zoominfo

Businesses have posed the question of how to build and strengthen customer loyalty throughout history. But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. Invest in Multi-Channel Customer Service.

Loyalty 130