CROs: Stop Chasing Clicks—Start Building Connections
No More Cold Calling
FEBRUARY 13, 2025
Every person in an organization needs to know how their role contributes to the larger sales goal (driving revenue growth) and to the sales strategy (building relationships that lead to revenue growth). Fostering this kind of sales culture requires CROs to: Shift incentives toward long-term success. Emphasize mentorship and coaching.
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