Zoominfo

FEBRUARY 22, 2018

The success of a B2B organization is often dependent on the quantity and quality of leads it has access to. As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. Social media has a 100% higher lead-to-close rate than outbound marketing ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling has a 100% higher lead-to-close rate than outbound marketing. The Sales Navigator allows you to easily discover, save and segment LinkedIn leads. ZoomInfo ReachOut.

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

SBI Growth

NOVEMBER 15, 2013

The marketing lead conversion rate is not even close to a 30% revenue contribution. Social prospecting, technology proficiency and content production are just a few. The Last Mile of Lead Generation. How can you expect to close the “last mile” of lead generation? There are many root causes for poor lead conversion.

Sales Qualified Lead 312

Sales Qualified Lead Ideal Customer Profile Referrals Incentives 312

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Let’s start at the beginning– the moment a prospect fills out a form on your website. The post The Real Value of Email Hygiene: A Marketer’s Guide appeared first on B2B Blog. Keep reading.

Lead Rank 224

Lead Rank Lead Scoring Email Marketing Campaigns 224

Hubspot Sales

DECEMBER 2, 2024

As someone with extensive experience leading teams of SDRs, I'll be the first to tell you that keeping both reps and prospects engaged with the holidays on the horizon is every bit as tricky as it is essential. Other incentive programs, like SPIFs , can also help your reps keep their foot on the gas through the end of Q4.

Incentives 98

Incentives Incentive Intent Closing 98

Pointclear

MAY 16, 2017

When it comes time to exploring how you can increase lead generation ROI, that is, produce better leads more cost effectively, move "technology" to the bottom your to-do list. So start by engineering your processes to focus on lead quality not quantity. That is, by not using a cost-per-lead metric.) More about this.

Lead Rank 169

Lead Rank Lead Scoring Marketing Qualified Lead Leads 169

Lead411

JANUARY 23, 2025

A 5 Step Guide to Better Lead Generation Generating leads can feel like searching for a needle in a haystackbut what if you had a magnet? With the right strategy, lead generation doesnt have to be a shot in the dark. Instead, it can be a streamlined, effective process that fills your pipeline with high-quality prospects.

Lead Generation 52

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 52

No More Cold Calling

MARCH 7, 2013

Should you offer incentives to Referral Sources? They found that referred customers generated 16 to 25 percent more value than non-referred customers. This] incentive structure … creates the potential for abuse in which existing customers get rewarded for referring low-quality customers.”. Incent or not. It’s your choice.

Referrals 245

Referrals Incentives Incentive Banking 245

Score More Sales

JUNE 2, 2014

L ist / leads. This is a very effective way to improve prospecting, messaging, and web demos.]. Lists and leads , Ken says, “Leads have needs, lists have interest – and interest is the counterfeit of need.” appeared first on Score More Sales. Ready for it? The word is CLOSERS. Close More Deals.

InsideSales 221

InsideSales Lead Rank Lead Scoring Ideal Customer Profile 221

The Pipeline

AUGUST 27, 2019

Ask most salespeople what their time is worth, or if they value their time, and they respond in the affirmative. Specifically, how salespeople value their own time and how they leverage it. Consider travel, time understanding the clients and market, generating leads, and more. By Tibor Shanto. Giving It Away.

Wireless 264

Wireless Discount Face-to-face Scale 264

Crunchbase

NOVEMBER 9, 2021

Lead generation is what drives growth for businesses around the world. Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. What is a lead?

Sales Qualified Lead 111

Sales Qualified Lead Lead Rank Lead Scoring Prospecting 111

MTD Sales Training

NOVEMBER 1, 2011

The value of face to face selling at exhibitions is well documented, so in these testing times, where we all have fewer customers with less money to spend, it is imperative that we plan ahead and train our stand personnel to work harder and smarter than our competitors. Give staff incentives to encourage activity and accuracy.

ROI 290

ROI Maximizer How To Face-to-face 290

Pipeliner

MARCH 12, 2025

Having trouble with high-quality lead generation? The old tricks of lead generation – advertising, cold emailing, and generic content offer up unqualified leads that disappear after a quick interaction. Prospects think they should be offered something of value before they commit; they should be educated, not just sold.

Lead Generation 52

Lead Generation Lead Rank Sales Qualified Lead Lead Scoring 52

Sales Hacker

NOVEMBER 16, 2021

Lead generation is the lifeblood of any business. As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation? Use prospect search filters.

Paid Content 124

Paid Content Lead Generation Lead Rank Lead Scoring 124

Tenbound

OCTOBER 31, 2024

Website Conversica: Provides AI-driven virtual assistants that engage with leads, ensuring timely follow-ups and increased conversion rates. Website Exceed.ai: Delivers AI-powered sales assistants to automate lead engagement, nurturing, and qualification processes.

Sales Technology 52

Sales Technology Sales Qualified Lead Research Lead Rank 52

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” They’re typically structured around some sort of value add and personal appeal. It's relatively self-explanatory.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

Closing 122

Closing Quota How To Webinar Metrics 122

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. Prospecting. What is prospecting? What is prospecting? Prospecting is the process of finding and reaching out to potential customers for your business. Finding Qualified Leads.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Rank Lead Scoring 126

Zoominfo

AUGUST 2, 2020

Users can meticulously target audiences and find leads fit to purchase a product or service. It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website. As the name suggests, fit data helps find leads that are fit to be a customer for your company. Intent Data.

B2B 245

B2B Data Vendor Intent Data 245

Zoominfo

OCTOBER 6, 2020

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Before jumping the gun and hiring a seasoned veteran or promoting a rep from your (relatively) green team to Sales Manager, you should consider a middle ground: a team lead role for the inbound crew.

Lead Rank 169

Lead Rank Lead Scoring Marketing Qualified Lead Leads 169

No More Cold Calling

APRIL 20, 2017

Here’s how to cure your prospecting problem. What’s to fear about prospecting? That may seem absurd today, but it was a creative prospecting strategy in 1995. When I became a vice president and managed a sales team, I decided that cold calling was not the way to generate qualified sales leads. Surprised? Good question.

Cold Calling 249

Cold Calling Referrals Sales Qualified Lead Promotion 249

Zoominfo

SEPTEMBER 4, 2019

Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc. Then the prospect makes a purchase, and suddenly they’re on their own. But, featuring a customer in a case study will also make them feel important, valued, and more connected to your brand.

Loyalty 206

Loyalty Customer Incentives Incentive 206

Sales Hacker

FEBRUARY 15, 2024

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

Ideal Customer Profile 120

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 120

Sales and Marketing Management

OCTOBER 29, 2018

Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Companies use webinars to educate prospects, showcase their expertise and get leads.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Cincom Smart Selling

MARCH 9, 2025

Introduction Selling products and delivering sales proposals that create customer value requires buyer and seller understanding of pain points, product and price. By clearly articulating the value of your solution, a well-crafted sales proposal can significantly increase your chances of closing a deal. What is a Sales Proposal?

Proposal 48

Proposal Lead Rank Lead Scoring Customer 48

Salesmate

JUNE 4, 2021

One such practice is that of providing sales incentives to the salespeople. What are sales incentives? Call it what you will, incentives are what get people to work harder.” – Nikita Khrushchev . In simple terms, sales incentives are something that motivates your team to wake up in the morning and get to work.

Incentives 105

Incentives Incentive Compensation Motivation 105

Zoominfo

JUNE 10, 2018

Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. They’re really saying, “You haven’t demonstrated the value of your product and therefore, I’m not ready to spend my money on it.” . Four Ways to Establish Value in the Face of Price Objections. Keep reading.

Objections 239

Objections Case Study Face-to-face Study 239

Zoominfo

MAY 13, 2018

Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. Consider this: a recent survey ranked ‘sales account manager’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” Are they overwhelmed with leads?

Hiring 258

Hiring Sales Qualified Lead Lead Rank Lead Scoring 258

Zoominfo

MARCH 6, 2019

Not every referred prospect will become a customer, but the increased conversation about your company and products will strengthen your brand and help maximize your reach. The most common method is a Net Promoter Score survey, which directly asks customers how likely they are to refer your brand and products on a scale of 1 to 10.

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

No More Cold Calling

JANUARY 16, 2020

Whether you are a CEO, vice president, or sales manager, you have a central role in your company’s sales process and in the decision to transition from vapid outbound prospecting to selling through referrals. So, your first action is to SHOW your sales team your commitment to prospecting through referrals. Number of referrals received.

Referrals 328

Referrals Sales Management Hiring Scale 328

Understanding the Sales Force

MARCH 13, 2013

That creates urgency, and an incentive for a prospect to self-qualify. The end-result should be a prospect that is willing to spend more to do business with you, and a sales cycle that is not based on winning the price war. He didn’t need to offer competitive pricing because he sold value!

Coaching 264

Coaching Sales Management Decision Maker Call-back 264

Sales and Marketing Management

JUNE 26, 2018

Our experience with sales incentive programs demonstrates answering these five questions in a way that satisfies salespeople will not only align their goals to yours, but dramatically increase your sales results. Clearly communicate the behaviors that will lead to success. How many prospects will they need to approach?

Incentives 174

Incentives Incentive Compensation Lead Rank 174

Apptivo

APRIL 8, 2022

Lead generation is important for businesses today, as it can result in sales and increase the revenue of your business. Acquiring leads is one of the important objectives for any business. Usually, businesses dedicate large resources to lead generation. Usually, businesses dedicate large resources to lead generation.

Paid Content 98

Paid Content Lead Generation Lead Rank Lead Scoring 98

The Pipeline

FEBRUARY 6, 2018

The more you try to make someone accountable, the more they are likely to resist or push back, leading to little change, or at times worse. Mindset, on the other hand, is open-ended and exponential; the more it is applied, the more it leads to further opportunities for improvement. Commitment Is Fueled By Results. Walking To Run.

Coaching 247

Coaching Lead Rank Incentives Incentive 247

eGrabber

OCTOBER 29, 2024

The MICE (Meetings, Incentives, Conferences, Exhibitions) industry is a high-impact sector of business tourism that creates global connections, fosters innovation, and boosts local economies. However, effectively generating leads remains a common challenge. Need the Right Leads to Drive your MICE Business? Try Email-Researcher!

Lead Generation 40

Lead Generation Tourism Industry Sales Qualified Lead 40

No More Cold Calling

MARCH 17, 2016

Social media is a place to begin conversations, which leads to building relationships. It is a place for engaging audiences, not for pitching prospects. And why was I ranked at #50 while Tim Hughes at Oracle, Jack Kosakowski at Creative Agency, Koka Sexton at LinkedIn, Kim Garst at Boom! My score: 1.81. Kim Garst—14.17.

Social Selling 120

Social Selling Lead Rank Lead Scoring Social Media 120