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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. A Shift from MQL to Pipeline So, why exactly are we seeing this shift from MQL to pipeline?

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models. Harnessing AI requires a strong alignment of incentives across departments, coupled with high-quality data and experienced resources to get the job done.

Lead Rank 130
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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

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Lead vs. Prospect: What’s the Difference?

Crunchbase

Lead generation is what drives growth for businesses around the world. Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. What is a lead?

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Marketing teams, with their rich industry insights, often take the lead in crafting the messaging platform.

Lead Rank 109
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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Stale data and lack of differentiation could be two major culprits.

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Top Strategies for Leading a Successful Sales Team

Vengreso

This article offers essential strategies for leading a high-performing sales team, including establishing clear roles and putting efficient processes into place. By investing in good sales training , you can significantly enhance the capabilities and cohesiveness of your team, leading to better performance and higher sales.