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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Defining the unexpected reward.

Incentive 394
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KPI’s – What Are They To You?

The Pipeline

In the wrong hands, with wrong intents, the best concepts can come back to bite you; in sales it is usually the disconnect between what’s being measured and the desired results. ” It doesn’t help when sales leaders are incented on meeting KPI’s rather than result. Looking at it that way can be a part of potential problems.

Workbooks 288
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Top 20 Reasons Why Sales Managers Suck at Coaching

Understanding the Sales Force

Skills - They have not been trained in the fine art and science of sales coaching. Trust - Salespeople don''t trust their intentions. Motivation - They don''t have the incentive (compensation) to justify the effort. Modeling - They did not report to a sales manager who was effective at coaching.

Coaching 227
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5 Proven Ways to Build Customer Loyalty

Zoominfo

Provide ongoing customer education and training. On the other hand, when you offer ongoing assistance and training, you show customers that your business genuinely cares about their experience. We also recommend hosting ongoing training sessions that help both new and old customers get the most out of your products.

Loyalty 206
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Can Women in Sales Overcome Unconscious Bias in High-Tech?

No More Cold Calling

She’d been there … as a customer of incentive compensation and a lover of performance management. Before any meeting or presentation, she conducts extensive research and structures her train of thought so she can speak with confidence. We ask insightful questions, listen intently to the… Click To Tweet.

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Unleashing the Power of Frontline Sales Management, Part 3: Institutionalizing Sales Management

Sales and Marketing Management

Provide meaningful training. In our first article, we observed that when sales performance is below expectations, leadership tends to direct attention and training dollars on poor-performing sales reps, leaving managers to fend for themselves. Create incentives that drive the right behaviors. This doesn’t happen by accident.

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Managing for peak performance in a remote worker world

Sales and Marketing Management

The pandemic has forced managers to make a more intentional effort to keep workers connected with each other. Use of digital gift cards in the incentive division of Blackhawk Network, a leading gift card provider, is up 200% in 2020, according to Blackhawk’s Vice President of Marketing Theresa McEndree. Gift cards to the rescue.