Remove Incentives Remove Intent Remove Prospecting
article thumbnail

Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

article thumbnail

Your Guide to Choosing a B2B Data Provider

Zoominfo

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. It encompasses demographic data including: .

B2B 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Proven Ways to Build Customer Loyalty

Zoominfo

Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc. Then the prospect makes a purchase, and suddenly they’re on their own. Establish an incentive-based customer loyalty program. Offer incentives that speak to your customers’ values.

Loyalty 206
article thumbnail

Can Women in Sales Overcome Unconscious Bias in High-Tech?

No More Cold Calling

She’d been there … as a customer of incentive compensation and a lover of performance management. We ask insightful questions, listen intently to the answers, remember details, and collaborate to find solutions. We ask insightful questions, listen intently to the… Click To Tweet.

article thumbnail

A Salesperson's Wishes from Marketing

Pointclear

Please tell us about a campaign before you launch it so I don’t have that ‘deer in the headlights’ look when a prospect says, “So tell me about the free iPad mini if I buy from you by the end of November.”. “I This doesn’t have to do with marketing, but why does management cap my incentive system? “We want qualified leads.”.

Marketing 221
article thumbnail

6 Steps to Drive Year-End Sales, According to Ascent Cloud's Head of Sales Development

Hubspot Sales

As someone with extensive experience leading teams of SDRs, I'll be the first to tell you that keeping both reps and prospects engaged with the holidays on the horizon is every bit as tricky as it is essential. Other incentive programs, like SPIFs , can also help your reps keep their foot on the gas through the end of Q4. NONE AT ALL!

article thumbnail

Managing for peak performance in a remote worker world

Sales and Marketing Management

The pandemic has forced managers to make a more intentional effort to keep workers connected with each other. Use of digital gift cards in the incentive division of Blackhawk Network, a leading gift card provider, is up 200% in 2020, according to Blackhawk’s Vice President of Marketing Theresa McEndree. Gift cards to the rescue.