Remove Incentives Remove Intent Data Remove Sales
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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?

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Your Guide to Choosing a B2B Data Provider

Zoominfo

B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. Data Hygiene: Data decay is unavoidable.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

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How Engaged Accounts Can be Known and Then Treated More Effectively

SBI

Transforming Sales: How Engaged Accounts Can be Known and Then Treated More Effectively. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. 3rd party behavioral data – especially real purchase intent — is one of those areas.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Pipeline better aligns with sales Tell your sales team you plan to double the number of MQLs, and you’ll likely be met with eye rolls. Speaking of sales, don’t miss this article next: 7 Successful Sales Pitch Examples and Why They Work. The result? A lack of engagement and interest from these leads.

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

Historically, it’s been difficult to strike a balance between our technical knowledge of AI’s potential and business leader buy-in, especially when a deep understanding of data modeling is not pervasive across a business. The good news?

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Your Guide to Choosing a Sales & Marketing B2B Data Provider

Zoominfo

Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. What Is A B2B Data Provider? Do I need to work with a provider at all?

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