Remove Incentives Remove Intent Data Remove Prospecting
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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. We generate over 1.2

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Your Guide to Choosing a B2B Data Provider

Zoominfo

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. As the name suggests, fit data helps find leads that are fit to be a customer for your company. Opportunity Data.

B2B 245
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How Engaged Accounts Can be Known and Then Treated More Effectively

SBI

3rd party behavioral data – especially real purchase intent — is one of those areas. I recommend starting with what real intent data can tell you about your list of target accounts. By this, I mean things like if your KPIs or incentives are driving the wrong behavior, you need to adjust them.

Account 135
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130
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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

Historically, it’s been difficult to strike a balance between our technical knowledge of AI’s potential and business leader buy-in, especially when a deep understanding of data modeling is not pervasive across a business. The good news?

Lead Rank 130
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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

On the other hand, pipeline represents genuine prospects with a vested interest in your offerings. Technologies like Common Room can surface leads from the dark funnel – and from product usage and intent data – to your sales representatives and integrate them seamlessly into your marketing automation platform/CRM.

Lead Rank 104
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Prioritizing Sales Prospects: A Step-By-Step Guide

Crunchbase

As a salesperson, much of your success relies on prioritizing the right prospects. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals. A particularly strong fit is a good reason to prioritize that prospect during outreach.