Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Lead411

JANUARY 16, 2025

Lead411 (Enhanced with AI) Best for: Accurate contact data and predictive insights. Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Example Use: A marketing agency uses Chorus.ai

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Allbound

DECEMBER 18, 2019

Bombora is the leading provider of Intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. Tristan Moore, Channel Account Manager, OtterBox.

Channels 83

Channels Face-to-face Intent Data Intent 83

Sales Hacker

NOVEMBER 16, 2021

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. Inbound lead generation: PPC, content marketing, and SEO. This will feed a steady flow of possible leads into your marketing. Email marketing and list building/management tools. PPC marketing tools.

Paid Content 121

Paid Content Lead Generation Lead Rank Lead Scoring 121

Crunchbase

JUNE 7, 2023

According to Marketing Insider Group, salespeople who used prioritized sales lists took 20% more actions per lead , meaning they were able to make more contact attempts and increase engagement time. Potential customers with higher buyer intent should be prioritized because they are more likely to buy than those with lower intent.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Prospecting 52

Crunchbase

MAY 19, 2023

Pro Tip: You can also find buyer intent data on Crunchbase via Bombora within advanced search to discover when prospects have buying power. Create a sense of urgency: Highlight limited-time offers, exclusive incentives or limited availability.

Ideal Customer Profile 59

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 59

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Zoominfo

NOVEMBER 3, 2020

It starts with marketing. It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. They turn over every stone, new and old, to gather recent marketing qualified leads (MQLs) and win-back prior customers, customers on basic packages, and unconverted leads from the previous 90 days.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Demand Generation Targets 246

Sales Hacker

OCTOBER 15, 2020

It starts with marketing. It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. They turn over every stone, new and old, to gather recent marketing qualified leads (MQLs) and win-back prior customers, customers on basic packages, and unconverted leads from the previous 90 days.

Lead Rank 113

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 113