Incentives Intent Data Marketing 
Zoominfo
SEPTEMBER 22, 2023
At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. We generate over 1.2
Sales Hacker
JANUARY 30, 2024
Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.
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Zoominfo
SEPTEMBER 5, 2023
Historically, it’s been difficult to strike a balance between our technical knowledge of AI’s potential and business leader buy-in, especially when a deep understanding of data modeling is not pervasive across a business. Leveraging AI models, these data points can be analyzed and synthesized rapidly, ensuring accurate segmentation.
Zoominfo
AUGUST 2, 2020
B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. Opportunity Data.
Zoominfo
MAY 9, 2022
Base compensation and incentives can add up quickly, which is why maximizing revenues driven by your sales organization is crucial. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo. There’s no functional parity between sales automation tools and marketing automation tools.
Crunchbase
JUNE 7, 2023
According to Marketing Insider Group, salespeople who used prioritized sales lists took 20% more actions per lead , meaning they were able to make more contact attempts and increase engagement time. Potential customers with higher buyer intent should be prioritized because they are more likely to buy than those with lower intent.
Zoominfo
FEBRUARY 23, 2018
Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. The term “data provider,” covers a wide array of business services.
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