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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

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Your Guide to Choosing a B2B Data Provider

Zoominfo

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. Superior Service: Typically it’s easier to resolve data issues when you work with a provider who sources their own information.

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How ZoomInfo Converts Hundreds of Leads in a Single Day: “Demo Day”

Zoominfo

Now, we at ZoomInfo do have the advantage of using our in-house intelligence and intent data to track down any and all targets who might have revealed the slightest interest in the product. Newly adopted campaigns enable the marketing team to generate even more MQLs and further scale Demo Day’s capabilities.

Lead Rank 246
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Top 5 Best A.I. Sales Tools for 2025

Lead411

Lead411 (Enhanced with AI) Best for: Accurate contact data and predictive insights. Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Technologies like Common Room can surface leads from the dark funnel – and from product usage and intent data – to your sales representatives and integrate them seamlessly into your marketing automation platform/CRM. Ultimately, pipeline is a better-suited incentive for marketing to deliver superior outcomes.

Lead Rank 124
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How Engaged Accounts Can be Known and Then Treated More Effectively

SBI

3rd party behavioral data – especially real purchase intent — is one of those areas. I recommend starting with what real intent data can tell you about your list of target accounts. By this, I mean things like if your KPIs or incentives are driving the wrong behavior, you need to adjust them.

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