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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Make Intent Data Actionable?

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Your Guide to Choosing a B2B Data Provider

Zoominfo

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. Superior Service: Typically it’s easier to resolve data issues when you work with a provider who sources their own information.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Technologies like Common Room can surface leads from the dark funnel – and from product usage and intent data – to your sales representatives and integrate them seamlessly into your marketing automation platform/CRM. Ultimately, pipeline is a better-suited incentive for marketing to deliver superior outcomes.

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

Historically, it’s been difficult to strike a balance between our technical knowledge of AI’s potential and business leader buy-in, especially when a deep understanding of data modeling is not pervasive across a business. The good news?

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Base compensation and incentives can add up quickly, which is why maximizing revenues driven by your sales organization is crucial. Engagement data, such as the number of emails a prospect has opened, provides your sales team with crucial context to meet prospects where they are in the buying journey.

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Prioritizing Sales Prospects: A Step-By-Step Guide

Crunchbase

Potential customers with higher buyer intent should be prioritized because they are more likely to buy than those with lower intent. You can gauge buyer intent using intent data , which indicates whether a buyer may be interested in your product.

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How Engaged Accounts Can be Known and Then Treated More Effectively

SBI

3rd party behavioral data – especially real purchase intent — is one of those areas. I recommend starting with what real intent data can tell you about your list of target accounts. By this, I mean things like if your KPIs or incentives are driving the wrong behavior, you need to adjust them.

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