Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What is referral marketing?

Referrals 197

Referrals Ideal Customer Profile Marketing Incentives 197

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Sales and Marketing Management

OCTOBER 15, 2020

In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. No longer considered nice-to-have resources for a subset of workers, these tools have become vital to all employees and will continue to support formal and informal functions for both remote and in-office workers.

Incentives 317

Incentives Incentive Travel Cancellation 317

Sales and Marketing Management

JUNE 15, 2014

Teaser: In my 20-plus years of managing inside sales teams, I am still amazed at the amount of critical information they can provide to management. Managers who understand the value of the up-to-date information that inside sales teams can provide are often rewarded with professional success and significant incentive payouts.

Inside Sales 267

Inside Sales Incentives Incentive Sales 267

SBI Growth

SEPTEMBER 9, 2013

For many, the information is the nearly the same each time. Discover tactical solutions to get the most out your incentive comp dollars. In today’s environment, “A” player sales talent is more informed than ever. Decisions to stay or change jobs are based on information easily accessible online.

Compensation 288

Compensation Competition Salary Social Media 288

Zoominfo

APRIL 2, 2025

Marketing Automation : Executed independently of upstream data sources, which limits personalization and weakens campaign performance. However, its important to recognize that these elements form an interdependent ecosystem where actions in one area cascade throughout the entire go-to-market motion.

System 130

System Enterprise Enterprise Data 130

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Social Media 210

Social Media Referrals Marketing Influencer 210

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Forecasting 218

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. First, make sure you understand who you’re target market is. Have a Content Marketing Strategy.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SBI Growth

MARCH 21, 2013

Insufficient lead generation – every marketer’s worst enemy. We work with marketing leaders across nineteen different industries. There is a skill gap in knowing how to build & execute marketing campaigns. It must also have a timeline and be compatible with your other marketing efforts. Tele-marketing.

Campaigns 319

Campaigns Lead Rank Lead Scoring Leads 319

Sales and Marketing Management

SEPTEMBER 12, 2017

Author: Paul Gordon, Senior Vice President Sales, Rymax Marketing Services, Inc. It’s critical that the rewards offered in incentive programs are highly desirable. As the leading loyalty marketing provider, Rymax offers over 15,000 products from more than 350 sought-after brands, such as Michael Kors, Sonos and Thule.

Lead Rank 262

Lead Rank Loyalty Incentives Incentive 262

SBI Growth

FEBRUARY 28, 2013

It will also guide you in proper questioning to learn valuable information. Compensation Plan : Did they change their compensation plan incenting more new business vs. account development? Territory Design : Have they realigned territories putting their best people where the most market demand is? Turnover increasing?

Outsourcing Services 300

Outsourcing Services Ideal Customer Profile Territories Compensation 300

Salesmate

JUNE 4, 2021

One such practice is that of providing sales incentives to the salespeople. What are sales incentives? Call it what you will, incentives are what get people to work harder.” – Nikita Khrushchev . In simple terms, sales incentives are something that motivates your team to wake up in the morning and get to work.

Incentives 105

Incentives Incentive Compensation Motivation 105

SBI Growth

DECEMBER 29, 2013

Research has shown that asking someone to self-assess gives you unreliable information. If you can’t hit it, you’re not getting the incentive pay promised. Pie-in-the-sky market share figures determines quota. Get the necessary information by asking the right questions. Gives you the BS “family time” line.

Quota 310

Quota Penetration Incentive Incentives 310

SBI Growth

AUGUST 13, 2013

Or sales recruiting to staff a new go-to-market channel. Through an informal or formal assessment, you’ve found sales improvement needs. And if marketing-related sales issues are being fixed, Marketing foots the bill. But, the SPIFF incentive didn’t completely go to the sales rep. Your Challenge. Who Should Pay?

Hiring 288

Hiring Incentives Incentive Benefit 288

Sales and Marketing Management

MAY 17, 2020

Now more than ever, sales and marketing leaders should be looking to bolster those strategic partnerships in meaningful ways to solidify their channel. ENABLE: Sales and Marketing Enablement Must Look, Feel and Perform Differently. According to a recent survey conducted by The 2112 Group , channel marketing budgets are holding fast.

Engineering 207

Engineering Revenue Incentives Incentive 207

SBI Growth

MAY 27, 2013

Customer information is out of date. There is truth to this forecasting method, but it ignores all other opportunity information. He removed incentives based on win rate. Steve had marketing create specific messaging and materials to combat it. Are you drawing all the information you want from it?

Data 323

Data Top of Funnel Hiring Harvest 323

Sales and Marketing Management

MAY 20, 2019

The company, which has been named one of the best places to work in Georgia by Georgia Trend Magazine, incorporates education, contests and incentives into its benefits program, adopting a holistic approach to helping workers be happier and healthier. You are essentially going to market with your employee population.

ROI 257

ROI Incentives Incentive Study 257

Zoominfo

SEPTEMBER 4, 2019

Learn more about implementing AI-powered chatbots by reading the following post: The Definitive Guide to Conversational Marketing. If this is the case for your company, it means your customers are having trouble finding information that should be readily available to them. Establish an incentive-based customer loyalty program.

Loyalty 206

Loyalty Customer Incentives Incentive 206

SBI Growth

SEPTEMBER 23, 2013

Market conditions 12 months ago were very different. Why This Matters— The size of your addressable market has shifted. You sell to a more informed buyer. Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market. Why This Matters- The optimal routes to market have changed.

Compensation 325

Compensation Social Media Incentive Incentives 325

Sales and Marketing Management

FEBRUARY 28, 2019

For some it’s an actual product: a unique amalgam of ingredients no other chef has yet discovered or marketed. In a competitive market, what pushes companies ahead isn’t just what they sell – it’s also how they sell. Today, winning in the market isn’t just about having the best product. Your product is a known quantity.

Strategy 149

Strategy Marketing Incentives Incentive 149

Understanding the Sales Force

SEPTEMBER 9, 2013

During 2009, only those companies with cash and a willingness to spend it - mostly mid-market companies - were hiring salespeople. They tend to pay more than smaller and larger businesses and their recruiting efforts, compensation and incentive plans are designed to attract stronger salespeople.

Sales Management 288

Sales Management Hiring Compensation Trends 288

Zoominfo

AUGUST 2, 2020

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. B2B data is enterprise-focused information used to improve sales and marketing campaigns. Niche Markets: Many times, brokers and resellers will focus on niche markets.

B2B 245

B2B Data Vendor Intent Data 245

Crunchbase

APRIL 6, 2023

When it comes to keeping sales reps happy and quotas attained, what worked over the past few years is no longer working One solution is the introduction of a sales incentive program that encourages reps to work toward a goal and receive recognition. The key to selecting the perfect one?

Incentives 98

Incentives Incentive Hiring Top of Funnel 98

Sales and Marketing Management

JUNE 17, 2020

But in a company with both marketers and sellers, this motto has never been more applicable. Whether we readily admit it or not, there has always been an underlying current of us versus them between the sales and marketing teams. Sales and marketing need to become one. One leader. Shared agendas and goals increase collaboration.

B2B 177

B2B Buyer Persona Marketing Top of Funnel 177

Sales and Marketing Management

MAY 31, 2020

Reevaluate Quotas to Fit the Changing Market . Businesses should look for ways to easily re-allocate quotas, based on factors such as how your customers and prospects are impacted by changes in the market. . After all, an incentive plan cannot motivate employees if it is too complex for them to understand.

Motivation 194

Motivation Compensation Commission Incentives 194

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. It creates a culture of continuous improvement so marketing, customer success, and sales teams can work in sync and maximize efficiency at every stage of the buyer journey.

Lead Rank 52

Lead Rank Lead Scoring Incentives Incentive 52

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important? Best Practices for Email Hygiene.

Lead Rank 224

Lead Rank Lead Scoring Email Marketing Campaigns 224

Sales and Marketing Management

JUNE 29, 2020

Surveys indicate that nearly six in 10 vendors are either maintaining their existing budgets or increasing marketing spending despite the COVID-19 disruptions. Deliver regular cadence – Regularly delivering information and valuable content to channel partners is paramount. Enablement must look, feel and perform differently.

Engineering 156

Engineering Revenue Incentives Incentive 156

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 124

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 124

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Companies are also using Tango cards as incentives to complete training.

Incentive 227

Incentive Incentives Face-to-face Survey 227

Sales and Marketing Management

JUNE 28, 2017

A simple Google Search for “marketing and sales alignment” (we call it “Smarketing” at Loopio ) brings up over 17 million results! These types of incentives align all employees on the growth of the business. An article in Chief Executive Magazine notes the rise of team-based incentives across organizations.

Hiring 180

Hiring Incentives Incentive Compensation 180

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Sales and Marketing Management

MARCH 19, 2018

Poor Communication Between Sales and Marketing - A lack of communication between sales and marketing is arguably the biggest obstacle to developing new leads. Even if the marketing team is providing leads, salespeople might not follow up on them — especially if they don’t find them useful.

Sales Qualified Lead 221

Sales Qualified Lead Leads Marketing Qualified Lead Lead Generation 221

Smooth Sale

JANUARY 23, 2025

Five Strategies for Improving Company Productivity The goal is to strive to gain longevity in your market. Clear goals will motivate people and equip them with the information they need to prioritize their tasks better. Accordingly, consider the following suggestions and test the most appealing ones. Author One Stop, Inc.

How To 103

How To Hiring Incentives Incentive 103

Sales and Marketing Management

MAY 18, 2018

To glean crucial information about motivation, you’ll need to dig deep. This information becomes the framework for the immersive experience you want to create. has nearly 20 years of experience in the event, incentive and recognition arenas. Surveys – the old standby – are no longer enough. Step Three: Measure Your Impact.

B2B 221

B2B Customer Social Media Face-to-face 221