Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales and Marketing Management

OCTOBER 15, 2020

In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. Taking a closer look at recognition programs, the Incentive Research Foundation (IRF) reports that 26% of program owners say they’re communicating more frequently. Sixty-five percent said they felt “very” or “somewhat” engaged.

Incentive 317

Incentive Incentives Travel Cancellation 317

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Customer service.

Retention 238

Retention B2B Penetration Strategy 238

Sales and Marketing Management

OCTOBER 5, 2016

Teaser: Ray Bloom is the founder and chairman of IMEX Group, which organizes the largest worldwide exhibitions for the incentive travel and meetings industry, including IMEX America, which is scheduled for Oct. Sales & Marketing Management caught up with Bloom recently via email. 18-20 in Las Vegas. 18-20 in Las Vegas.

Meeting 227

Meeting Incentives Incentive Travel 227

Zoominfo

MARCH 21, 2025

Weve compiled this list of tools by comparing reviews, industry insights, and our own data to give you a strong list of contenders for your next sales coaching software purchase. Why Businesses Need Sales Coaching Software Today, customer expectations are higher than ever, and market conditions can change in the blink of an eye.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

Nutshell

NOVEMBER 26, 2024

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

Commission 117

Commission How To Promotion Campaigns 117

SBI Growth

MARCH 4, 2013

Your Industry. Annual Revenue Increase by improving to industry tunrover rate: $10.5M. -. Dig in to these questions to be sure: Process issues: Do recruiter incentives include speed to fill or low vacancy metrics? Insufficient Marketing-Provided Leads. The Marketing department is also supposed to provide leads.

Outsourcing Services 326

Outsourcing Services Hiring Lead Nurturing Demand Generation 326

SBI Growth

SEPTEMBER 9, 2013

Discover tactical solutions to get the most out your incentive comp dollars. To compete for and retain talent, leaders must know what the market is paying. But for sales roles, it’s not enough to know “market” conditions. How do competitors structure incentive payouts? Market Conditions vs. Competitive Threat.

Compensation 288

Compensation Competition Salary Social Media 288

Pipeliner

APRIL 9, 2021

Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales. With so many strategies and tools available for small business marketing, it can be challenging to choose a plan. Market Research. Referral Marketing.

Industry 98

Industry B2B Strategy Social Media 98

Nutshell

MARCH 19, 2025

Plus, if youre wondering what specific information you may need to capture in a custom field, weve compiled a list of common information needed in 10 different industries that you could swipe or use to brainstorm your own. Fax number ( Number ) : Fax is still widely used in industries such as legal, finance, and healthcare.

CRM 62

CRM Industry Ideal Customer Profile Customer 62

Sales and Marketing Management

JULY 26, 2017

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? Not your father’s incentive program. “We (Source: National Retail Federation).

Incentives 209

Incentives Incentive Retail Loyalty 209

eGrabber

OCTOBER 29, 2024

The MICE (Meetings, Incentives, Conferences, Exhibitions) industry is a high-impact sector of business tourism that creates global connections, fosters innovation, and boosts local economies. What is the MICE Industry? Incentives: Company-funded trips to motivate and reward employees or partners. Try Email-Researcher!

Lead Generation 40

Lead Generation Tourism Industry Sales Qualified Lead 40

DiscoverOrg Sales

NOVEMBER 27, 2017

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Unlike B2C marketing, in the B2B world, not all the people who read your blog post or express interest in your product or service are a great fit.

Lead Rank 196

Lead Rank Marketing Qualified Lead Sales Qualified Lead Top of Funnel 196

Lead411

DECEMBER 19, 2024

10 Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives Tips for Closing B2B Deals Before Year-End: Last-Minute Strategies and Incentives As the year winds down, sales teams often face the challenge of closing deals before the clock strikes midnight on December 31.

Ideal Customer Profile 40

Ideal Customer Profile Incentives Incentive B2B 40

SBI Growth

MAY 27, 2013

He removed incentives based on win rate. A quick meeting with Sales Reps and Managers revealed the industry was in turmoil due to government regulations. A quick meeting with Sales Reps and Managers revealed the industry was in turmoil due to government regulations. One day, he sat down and opened up his browser.

Data 323

Data Top of Funnel Hiring Harvest 323

Steven Rosen

JULY 8, 2024

In this article, Jenn Steele discusses the vital role of customer feedback in refining marketing and sales strategies. In addition, she tackles common challenges in aligning sales and marketing efforts, offering practical insights for overcoming these obstacles.

Revenue 156

Revenue Marketing Promotion Pivotal 156

Salesmate

JUNE 4, 2021

One such practice is that of providing sales incentives to the salespeople. What are sales incentives? Call it what you will, incentives are what get people to work harder.” – Nikita Khrushchev . In simple terms, sales incentives are something that motivates your team to wake up in the morning and get to work.

Incentives 105

Incentives Incentive Compensation Motivation 105

Sales and Marketing Management

FEBRUARY 24, 2021

In the age of COVID-19, every industry is shifting as much as possible into the online space. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

SBI Growth

MARCH 21, 2013

Insufficient lead generation – every marketer’s worst enemy. We work with marketing leaders across nineteen different industries. There is a skill gap in knowing how to build & execute marketing campaigns. It must also have a timeline and be compatible with your other marketing efforts. Tele-marketing.

Campaigns 319

Campaigns Lead Rank Lead Scoring Leads 319

Understanding the Sales Force

SEPTEMBER 9, 2013

W hen their industries were negatively impacted by the economy, m any salespeople and sales managers were laid off or left voluntarily to search for better opportunities. During 2009, only those companies with cash and a willingness to spend it - mostly mid-market companies - were hiring salespeople.

Sales Management 288

Sales Management Hiring Compensation Trends 288

Sales and Marketing Management

APRIL 21, 2020

What does it mean for business events and incentive travel programs? Are we looking at a new normal for the meetings and events industry? Bauer : There’s no doubt this current crisis has changed the landscape for business events and incentive travel. What can industry suppliers do to foster that?

Meeting 227

Meeting Face-to-face Travel Incentives 227

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Limit the timeframe within which your customer must act on your offer or use scarcity as an incentive for the prospect to act.

Closing 122

Closing Quota How To Webinar Metrics 122

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). Promote contests and sweepstakes: Give users an incentive to post a photo on Instagram using your branded hashtag through a contest or giveaway. B2B marketers must always remember that sharing is caring on Instagram. The end result?

B2B 178

B2B Marketing Advertising Advertising 178

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. Youll hear from industry experts, connect with peers, and learn about the latest AI advancements.

System 106

System Scale Outsourcing Services Lead Rank 106

Sales and Marketing Management

NOVEMBER 22, 2017

Sales manager: I’d like to know what rewards the reps would like for our next incentive. Or maybe you think that incentives have run their course and it’s time to drop them altogether. If you’re thinking of asking your reps what will make the best prize in the incentive program, stop. Are incentives obsolete? Don’t do it.

Motivation 191

Motivation Incentives Incentive Lead Rank 191

Sales and Marketing Management

MARCH 27, 2019

Instead of spending weeks attempting to understand how many more sales an associate needs to meet his or her quota, advanced technology can deconstruct the process to deliver clear goals and real-time updates, as well as implement incentive programs. This transparency also plays a big role in maintaining employee engagement and satisfaction.

Strategy 223

Strategy Compensation Commission Incentive 223

Crunchbase

APRIL 6, 2023

During the past two years, sales professionals have faced budget and hiring freezes along with multiple bouts of layoffs across industries — especially in tech. Incentives serve as a form of acknowledgement of an employee’s hard work and can make reps feel a sense of belonging. Why the disparity? The key to selecting the perfect one?

Incentives 98

Incentives Incentive Hiring Top of Funnel 98

Connext Digital

JANUARY 24, 2025

Just as your home needs a thorough spring cleaning, your email marketing database requires regular maintenance to perform at its best. A clean email list isn’t just about maintaining good deliverability it’s about maximizing your marketing budget and ensuring your metrics actually reflect your campaign performance.

Email Marketing 59

Email Marketing Campaigns Marketing Incentive 59

Sales and Marketing Management

JANUARY 23, 2019

Helping others as a team is invigorating and bonding, which is why corporate social responsibility (CSR) continues to be a popular component of offsite meetings and incentive travel programs. Comparing the results from 2015/2016 with 2017/2018, CSR is actually up two points across all regions.

Incentives 159

Incentives Incentive Travel Nonprofit 159

Sales and Marketing Management

MAY 31, 2020

Reevaluate Quotas to Fit the Changing Market . Businesses should look for ways to easily re-allocate quotas, based on factors such as how your customers and prospects are impacted by changes in the market. . After all, an incentive plan cannot motivate employees if it is too complex for them to understand.

Motivation 194

Motivation Compensation Commission Incentives 194

Sales and Marketing Management

OCTOBER 3, 2018

Author: SMM Staff Suppliers of incentive gift cards tout their flexibility, the ease with which gift card programs can be administered, and their versatility in terms of use. That’s the takeaway from a new survey of incentive gift card users by Sales & Marketing Management magazine. What are those respondents’ roles?

Incentives 159

Incentives Incentive Survey B2B 159

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Sales and Marketing Management

JANUARY 27, 2020

And incentives can take many forms -- economic (via your pricing structure), psychological (image, brand, etc.), It’s important to note that firms and industries are typically disrupted because customers are unhappy with existing providers. Key Lessons for Other Industries: . Streaming is the future in video.

Incentives 199

Incentives Incentive Negotiation Channels 199

Sales and Marketing Management

SEPTEMBER 8, 2017

Author: SMM staff As the former chair and CEO of the global hotel and travel company Carlson, Marilyn Carlson Nelson has spent a lifetime helping companies enhance relationships with employees and clients through incentive travel experiences. SMM:  What are the ingredients of a great incentive travel experience? That hasn’t changed.

Travel 174

Travel Incentives Incentive Hotels 174

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. The success of social selling relies on a rep’s ability to earn the trust of an online community and establish themselves as an industry expert. GetApp: Allows users to search for industry topics as well as specific products.

Buyer 190

Buyer Social Media Social Selling Incentives 190

The Spiff Blog

NOVEMBER 17, 2023

As an incentive compensation manager, you hold a critical role that keeps your organization running. What does an incentive compensation manager do? First, let’s cover the primary responsibilities of an incentive compensation manager. Recommended reading: A Foolproof Framework for Better Incentive Communication 2.

Incentives 81

Incentives Incentive Compensation Commission 81