Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

JULY 11, 2018

B2B Content Marketing Strategy. 91% of B2B marketers say they use content marketing in their overall strategy ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 25% say they have a young maturity level.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Examples of outbound prospecting include email outreach, social selling , and cold calling.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JANUARY 8, 2021

Your content marketing (inbound) efforts are critical for attracting your ideal customer. In fact, roughly 60% of marketers stated Content Marketing is ‘very important’ or ‘extremely important’ to their overall strategy. . Of course, the success of your content marketing depends on your content marketing strategy.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

MarketJoy

MAY 8, 2025

If its strategies are tailored to the IT sector, your business in the IT sector has a better chance of improving lead quality and maximizing the number of leads. That said, here are some top lead generation best practices and strategies for IT services: In-Depth Market Research Step one is knowing who your target market is.

Lead Generation 59

Lead Generation Account Based Marketing Webinar Metrics Lead Rank 59

Zoominfo

JUNE 30, 2019

Overall, Philips reported an increase in conversation, social mentions, and overall activity surrounding their brand among their intended audience of medical experts. With the rapid transition to digital-only marketing strategies, the concept of a “listening center” or a “social command center” isn’t new. Salesforce: New Media Genius.

Examples 208

Examples B2B Marketing Inbound 208

Close.io

JUNE 6, 2018

Here's the recording of today's webinar about how to build a scalable sales process (no matter the stage you're in today). Tune in to watch the full recording of our webinar right here: Huge thanks to our panelists today, Vinay Patankar of Process Street , Mike Paladino of PandaDoc , and Mike Sutherland from Groove. Tune in below!

Webinar Metrics 125

Webinar Metrics Sales Process How To Inbound 125

Hubspot Sales

AUGUST 12, 2020

Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. That’s because inbound sales transforms selling to match today’s empowered buyer -- so sales reps can sell the way people buy. What is inbound sales?

Inbound 140

Inbound Top of Funnel Outsourcing Services Hiring 140

Zoominfo

DECEMBER 28, 2020

When you consistently identify and interpret B2B buying signals, you create more predictive strategies for both sales and marketing. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. Do you have the tools you need to get on board? And you improve your ROI.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Understanding the Sales Force

JANUARY 31, 2014

Understanding the Sales Force by Dave Kurlan I wrote an article for the Sales Blog over at Hubspot on how Inbound Marketing has really been around, like, forever. The inbound audience loves to engage in discussions, but not so much the CEO''s, Presidents and Sales VP''s who read these articles.

Hiring 199

Hiring Inbound Hubspot Webinar Metrics 199

Zoominfo

FEBRUARY 26, 2018

On the Factor 8 blog you can find inside sales advice, training strategies, onboarding tips and more! We recently held a webinar with inside sales expert and Factor 8 President, Lauren Bailey. Watch a recording of the webinar here. Recommended Reading : 30 Better Alternatives to the “Just Checking In” Email. Check it out!

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Hubspot Sales

APRIL 6, 2020

Every sales team needs sales strategies, and a strong sales strategy plan builds the foundation for a cohesive, successful sales team and organization. Sales strategies also align salespeople on shared goals and empower them to do their best work — keeping them happy and successful, too.

Webinar Metrics 144

Webinar Metrics Hiring Strategy Inbound 144

Pointclear

FEBRUARY 8, 2017

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.

Inbound 100

Inbound Pipeline Direct Mail Cost per Lead 100

The Pipeline

JULY 29, 2011

Sales and marketing lead generation tools follow this suit. It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. This is small business lead nurturing.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Sales Hacker

NOVEMBER 16, 2021

As a business grows, so will its lead generation channels and strategies. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls.

Paid Content 127

Paid Content Lead Generation Lead Rank Lead Scoring 127

Zoominfo

AUGUST 17, 2021

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. For example, did visitors recently attend a webinar? Speed to Lead.

Hubspot 195

Hubspot Conversion Sales Qualified Lead Webinar Metrics 195

Zoominfo

AUGUST 21, 2019

A sales enablement content strategy involves a structured process for sales teams to access and deliver relevant content to the prospects in their sales pipeline. . As you can already guess, strong sales and marketing alignment is a prerequisite for a sales enablement content strategy. Let’s dig in!

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

SBI Growth

OCTOBER 5, 2013

Sign up here for SBI’s 7 th Annual Research Project. By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. Also, make sure to sign-up for the research tour here to get the Marketing Assessment Tool. If you enjoyed this post, get free updates by subscribing by Email or RSS.'

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Understanding the Sales Force

JANUARY 24, 2014

Around the Bases: My article, Inbound Marketing Has Been Around Forever , appears today on the Hubspot Blog. I am leading a panel of experts in a complimentary Webinar on February 5 at 11 AM Eastern called Leading the Ideal Sales Force. I''ll be showing everyone how to access the tool and how to use it. Register. (c)

Sales Management 219

Sales Management Webinar Metrics Coaching Sports 219

Zoominfo

FEBRUARY 26, 2018

On the Factor 8 blog you can find inside sales advice, training strategies, onboarding tips and more! We recently held a webinar with inside sales expert and Factor 8 President, Lauren Bailey. Watch a recording of the webinar here. Recommended Reading : 30 Better Alternatives to the “Just Checking In” Email. Check it out!

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

Zoominfo

JANUARY 8, 2020

Is this for outbound marketing, direct email, or event promotion ? How you plan to use the data immediately and ongoing will impact how you build your data strategy. Email validation tools like NeverBounce allow you to verify emails and determine which ones are safe to send to and which ones are not.

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. Want to promote with webinars?

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

SBI Growth

JULY 25, 2013

Register today for SBI’s 7 th Annual Research Tour and find out. Attendees well receive an Overachievers Tool Kit. The technology responds to prospects’ inbound actions and online behaviors. Building on buyer research, they also spearhead content creation. Want to know what your peers are planning for in 2014?

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

SBI

FEBRUARY 3, 2021

Just keep in mind that these solutions are designed to grab attention above and beyond traditional email and content formats. I’ll be giving more detail on the landscape and categories in future articles and webinars. Their Sales Development Landscape is a great resource for finding tools and services for SDR organizations. [1]

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

Understanding the Sales Force

DECEMBER 22, 2014

Use email as a tool to make your pipeline work; not the other way around. Use email to confirm dates, times and numbers and exchange agreed upon information. I use Zoom for HD video conferencing and AdobeConnect for my Webinar/Video Broadcast platform. Use the Phone. On my Mac desktop and laptop I use Outlook for Mac.

Face-to-face 275

Face-to-face Commission Exercises Sales Qualified Lead 275

Nutshell

APRIL 14, 2025

Nutshell is helping your team have those pivotal conversations with potential leads wherever they may be, through tools like Nutshell SMS and Web chat available in Nutshell Engagement. New leads for your business can be anywhere, and being prepared to meet them on multiple platforms is key to filling your sales pipeline.

Facebook 71

Facebook Prospecting Ideal Customer Profile Channels 71

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. per month.

Lead Capture 135

Lead Capture Paid Content Lead Scoring Lead Rank 135

SBI

DECEMBER 18, 2018

As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? I sat down to discuss this topic in a webinar with Nancy Nardin, Founder of Smart Selling Tools and Vendor Neutral. Create / evolve your data strategy. Where do you start? Put it all together.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? The benefits of inbound marketing Who can use inbound marketing?

Paid Content 77

Paid Content Inbound Account Based Marketing Ideal Customer Profile 77

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 130

Score More Sales

APRIL 2, 2012

If you do not know how, take a class or read some of the great e-books and blog posts on how to make LinkedIn a prospecting tool WITHOUT a desperate attack on just anyone you may be connected to through a LinkedIn Group. Hope is not a strategy in 2012. Instead, work to build relationships in LinkedIn. Do better, people.

Inside Sales 186

Inside Sales Webinar Metrics Outbound LinkedIn 186

Zoominfo

MAY 18, 2023

Recruitment marketing requires talent acquisition professionals to think like marketers, applying inbound and outbound marketing tactics to promote not just open positions, but their overall employer brand. Working with shorter timelines ensures your recruitment strategy goals stay up to date. What is Recruitment Marketing?

Paid Content 130

Paid Content Webinar Metrics Hiring Top of Funnel 130

DiscoverOrg Sales

MARCH 27, 2017

Engagio combines all of these strategies into a strategy they call Account-Based Everything (ABE) , which serves as the driving principle behind both their product and how they operate as a company. In addition to big picture strategy, Brandon provides tactics that teams can leverage right away. Check it out! Use both together.

Account Based Marketing 120

Account Based Marketing Account Top of Funnel Webinar Metrics 120

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Webinar KPIs Webinars are a great source of warm inbound leads.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

AUGUST 12, 2018

SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. So how did Hubspot and the concept of inbound marketing grow so quickly?

Examples 130

Examples B2B Marketing Inbound 130

Zoominfo

AUGUST 5, 2021

In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. The Elements of a Winning Sales Enablement Strategy for 2021 Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100