Is BANT a Sales Process or a Man-Made Disaster?
Understanding the Sales Force
JANUARY 15, 2025
Until there is an agreed upon compelling to buy, the prospect has no incentive to enter into any qualification conversation. As I’ve written before, MOST attempts to qualify an opportunity, prior to uncovering a compelling reason to buy from you, will result in disqualification. Some suggest that it’s a great qualifying process.
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