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Being a sales rep is tough but rewarding. Day after day, you plan your conversations, prep your sales collateral, make dozens of calls, face a lot of rejection, and, hopefully, make progress on moving prospects down the funnel. Managing a salesteam is a lot of work, too. On a good day, you’ll close a deal or two.
Wondering what the right sales approach for your company is? Should you build an inboundsales machine, set up an outbound salesteam, or take a hybrid approach? On one side, you’ve got inbound-only people. But on the other hand, outbound sales proves itself a fierce opponent. Need to jump ahead?
The more qualified inbound leads your team gets, the better it is for them – as long as they can do something with those leads. Sales leaders are responsible for the success of a company. Marketing provides necessary resources, while sales is crucial to capturing valuable turf. Segmenting. Engagement.
Obtaining a ton of qualified inbound leads can be a blessing for your salesteam – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketing teams to Allied Forces storming Omaha Beach during the D-Day invasion.
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