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That’s why it’s so important to invest in the right platforms for your salesteams: platforms that collect prospect and customer data, glean insights from every data point, and distill them into actionable sales pointers and even whole marketing campaigns. The salesteam at the company is divided into regions.
Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both. To see my take on this topic, including who should use each strategy, watch the short video below where I tackle the question, “Outbound vs. inboundsales: Which should you use?”.
The more qualified inbound leads your team gets, the better it is for them – as long as they can do something with those leads. Sales leaders are responsible for the success of a company. Marketing provides necessary resources, while sales is crucial to capturing valuable turf. Here are some ways to respond.
Obtaining a ton of qualified inbound leads can be a blessing for your salesteam – provided they are enabled and opportunistic enough to take advantage of them. My former Ambition colleague Dan Nice once compared B2B sales and marketingteams to Allied Forces storming Omaha Beach during the D-Day invasion.
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