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This article refers specifically to outbound sales, which is often confused with outside sales. To clear this up: Outbound sales refers to the process of reaching out to prospects who haven’t indicated a direct interest in buying the product or service you want to sell. For outbound sales, this is the biggest hurdle.
Outbound sales don’t quite work that way. Instead of focusing on the importance of prospectiveinbound leads having a genuine interest in your products, outbound sales would have you contacting people who don’t necessarily have any connection to your company or products. The following factors should provide incentive.
For example, if you’re working with an inboundsalesteam, measuring them against the KPI of inbound calls wouldn’t make any sense. When you’re working on setting up KPIs, make sure that they accurately reflect the components of your sales strategy so that you accurately determine whether your plan is successful.
It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. The marketing and rev-gen teams meet with the inboundsalesteam on a daily basis for weeks leading up to Demo Day. This allows the salesteam to provide feedback on the lists.
It all starts with marketing operations preparing lists of thousands of prospects for the SDRs to contact. The marketing and rev-gen teams meet with the inboundsalesteam on a daily basis for weeks leading up to Demo Day. This allows the salesteam to provide feedback on the lists.
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