You Have an Ideal Customer Profile. But Do You Have an Ideal Rep Profile?
Mindtickle
SEPTEMBER 14, 2021
And with limited hours in the day, sales reps must focus their time and energy on those that are most likely to convert. As such, most sales organizations have developed an ideal customer profile (ICP), which is a model of the key qualities that make an account a great fit for your company’s products or services.
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