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SBI's Guide to Nailing Your Ideal Customer Profile

SBI Growth

Lets cut to the chase: if youre in B2B and dont have a solid Ideal Customer Profile (ICP), youre basically throwing darts in the dark. In fact, 74% of companies that overperform on revenue have clearly defined ICPs, according to SuperOffice.

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It Doesn’t End With the Sale: Managing Customer Relationships

The Pipeline

Customers are the lifeblood of any business, and attracting new customers while strengthening your relationships with existing ones is a constant challenge. The best way to do so, however, is a matter that often leaves your sales and marketing staff at odds. Why Long-Term Customer Relationships Matter.

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What is Customer Profiling in Marketing?

Zoominfo

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. What Are the Benefits of Customer Profiling?

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The Sales Manager New Year’s Resolution: 3 Do’s & 3 Don'ts

SBI Growth

Each recommendation addresses the biggest obstacles every sales manager faces to making the number: Not enough ‘A’ players on the team. Every sales manager is time starved. Sales Managers should be spending 75% of their time coaching their team. POST-SALES SUPPORT. Lack of quality leads. Most don’t.

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What are Priority Issue Profiles - and why do you need them?

Membrain

Many of you will be familiar with the idea of having an Ideal Customer Profile - and if you’re not, you should be.

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7 Key Sales Prospecting Mistakes You Might Be Making, According to Experts

Hubspot Sales

7 Fatal Sales Prospecting Mistakes You Might Be Making 1. Ignoring Patterns From Past Customers Marc Hardgrove , CEO of The Hoth , says, "Sales teams waste enormous effort prospecting without studying past customer patterns. My sales manager was aghast. You need to make at least ten calls per hour.

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How Realistic is your 2014 Sales Quota?

SBI Growth

Bottom-Up Quota Setting: Validating quota from a Sales Rep & Sales Management perspective. Territory potential can vary widely based on demographic trends and Ideal Customer Profile saturation. Understanding the buying cycle of large customers helps establish a reasonable quota.

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