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Cracking the B2B Code on Facebook

SBI Growth

LinkedIn and twitter are more professional”. Twitter has proven to be effective at amplifying B2B messaging to gain reach. HubSpot and Marketo. As I write, Hubspots’s has 522K likes and 3,885 users discussing them on Facebook. Social Content - Hubspot and Marketo are posting varying content at frequent intervals.

Facebook 331
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Can You Improve a Kick-Ass Sales Force?

Understanding the Sales Force

Mark Roberge, Sales VP at Hubspot , is responsible for building one of those kick-ass sales forces and he contributed a guest post to Software Advice on Building a Sales Team the Hubspot Way. Mark said, " Instead, they start a blog, create a website, open a Twitter account and begin email marketing campaigns.

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Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

SBI Growth

Pinterest is one of the fastest growing social media networks with a 15% share of the internet users (Twitter is at 16%). Click-through and conversion rates can be twice as high as Facebook and Twitter. A great example is Hubspot's Pinterst page here. Display your Products or Services (Another great example by Hubspot here ).

B2B 332
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Applying Sales 2.0 in Real Life

Sales 2.0

Nowadays, I live in Linkedin and I am starting to leverage Twitter for outreach. There is a cool tool called SocialPandas that I use to help with lead gen via Twitter. Jorge : Linkedin and Twitter are the main services we use. Jorge : Linkedin and Twitter are the main services we use. tools and techniques in this role?

Hiring 384
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The B2B Marketer’s Twitter Handbook

Zoominfo

Since its release, Twitter quickly garnered traction in the B2B marketing realm. In fact, 87% of B2B marketers report using Twitter as part of their social media strategy, trailing LinkedIn as the number one platform by only 6% ( source ). Potential Value of Twitter as a Marketing Tool. At ZoomInfo, we’d like to think not.

Handbook 113
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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

Facebook & Twitter ads deliver high volume but lack the high-level targeting options. Hubspot, a marketing automation software company was seeking additional quality leads. Mike Volpe , CMO at Hubspot. B2B Marketers have tested many forms of social advertising. The best B2B option until now has been LinkedIn ads. Case Study.

LinkedIn 323
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Lead Prospecting on Twitter: Try This 3-Step, No-Fluff Process

Sales Hacker

It’s pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Twitter can be a very powerful nurturing tool for lead prospecting. And we thought there should be a fluff-free process you could implement to use Twitter to connect with prospects at a higher rate.

Twitter 106