Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. What are prospecting insights?

Data 246

Data Prospecting Strategy Cold Calling 246

Hubspot Sales

JANUARY 8, 2025

Somehow, the deal slips through your fingers, and so does the prospect. In this blog post, Ill break down what gap selling is, why its the secret sauce for successful sales, and how you can use it to connect with prospects on a deeper level. Know your prospects intrinsic motivation. Lets get into it.

Examples 113

Examples Strategy Hubspot How To 113

Hubspot Sales

APRIL 7, 2025

Im not sure theres any activity more closely associated with sales than cold calling. It can be the trial by fire that preps SDRs for a career in the field, the day-to-day responsibility that keeps reps diligent and engaged, and the basis for a ton of sales org's prospecting infrastructures. Do sales orgs still cold call?

Cold Calling 64

Cold Calling Hubspot Report Data 64

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Read on to hear my tactics for ending a sales email.e Read on to hear my tactics for ending a sales email.e

Closing 122

Closing Quota How To Webinar Metrics 122

Hubspot Sales

OCTOBER 15, 2024

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. With that said, cultivating and projecting credibility can be extremely tricky in a sales engagement. Check out what they had to say!

Prospecting 105

Prospecting Case Study Industry Study 105

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

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Prospecting Scale Lead Nurturing How To 262

Hubspot Sales

FEBRUARY 10, 2025

Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. Anyway, this week's edition of The Pipeline covers some key mistakes experts say you need to avoid when prospecting. 7 Fatal Sales Prospecting Mistakes You Might Be Making 1.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Hiring Lead Rank 98

Hubspot Sales

NOVEMBER 22, 2024

But, oof, I don‘t need to tell you how challenging life in sales can be. Boo, you were ghosted by a prospect you thought for sure would convert. Whether you win or lose, it doesn't stop the sales targets from rolling in each month. For a start, these AI sales tools can help you quickly draft and personalize prospecting emails.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

Hubspot Sales

AUGUST 26, 2024

I remember it like it was yesterday — I was just starting out in SaaS sales, and I had identified a promising account I wanted to target. Sales requires a lot of skills you can only acquire from experience, but there’s one critical attribute you should start to hone on day one: persistence.

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Follow-up Lead Rank Lead Scoring Leads 122

Hubspot Sales

JULY 15, 2024

But even though having a productive LinkedIn presence is one of the bigger “no-brainers” in sales, a lot of reps struggle to leverage the platform to its full potential. Here's a look at the “clear strategy” I use to ensure I get the most out of my LinkedIn prospecting efforts. Engage your prospects by leaving active comments.

Ideal Customer Profile 111

Ideal Customer Profile LinkedIn Prospecting Face-to-face 111

Hubspot Sales

SEPTEMBER 4, 2024

For instance, HubSpot CRM lets you set object-specific permissions (e.g., For instance, the HubSpot CRM automatically logs any activities associated with a contact. If a sales rep calls in sick, their replacement can quickly catch up on an opportunity and continue the sales process seamlessly. Lead assignment. The result?

Lead Rank 105

Lead Rank Lead Scoring Hubspot Scale 105

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Hubspot Sales

MARCH 27, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Sales is an increasingly consultative profession. The sales rep-prospect relationship cuts both ways — as your prospects qualify you, you need to qualify them back.

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Top of Funnel Hubspot Buyer Prospecting 124

Hubspot Sales

APRIL 28, 2023

Sales lead tracking can answer the million-dollar question: "How do I know if my team is maximizing their opportunity to close every lead?" If you’ve ever asked yourself these questions because something in your lead management or sales flow is not working for you, you’ve come to the right place. Why bother with manual marking?

Sales Qualified Lead 128

Sales Qualified Lead Hubspot Report Lead Rank 128

Hubspot Sales

JULY 22, 2024

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script or download free sales call templates.) I’ve found that cold calling is an excellent way to engage prospects one-on-one and move them to the next step in the buying process. Consider this.

Cold Calling 111

Cold Calling Top of Funnel Inbound Call-back 111

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Zoominfo

MARCH 21, 2025

Sales is no longer about dialing faster or pitching harder. Today, it all comes down to using smarter sales coaching techniques. Using AI sales tools can help teams level up by analyzing real sales conversations, identifying what works and what doesnt. Sales teams need every advantage they can get.

Sales Coaching 130

Sales Coaching Software Software Coaching 130

SalesFuel

FEBRUARY 26, 2025

Crafting a sales lead list can have a major impact on success. Nearly a quarter of sellers say prospecting is a top challenge. Yet prospecting is vital to the sales process. What is a sales lead list? Specifically, a sales lead list offers organization and efficiency. What are the benefits?

Ideal Customer Profile 52

Ideal Customer Profile Sales Qualified Lead Marketing Qualified Lead Lead Rank 52

SalesFuel

JANUARY 20, 2025

Successful sellers know that there are major opportunities for prospecting on LinkedIn for quality leads. Half of B2B buyers use LinkedIn to help make purchase decisions, showing it's a critical platform for sales, writes Disha Shukla. Should you try prospecting on LinkedIn? But finding those ideal buyers can be challenging.

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn Prospecting Hiring 52

Hubspot Sales

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Now at this point, you may be thinking, “My gosh! It's relatively self-explanatory. Types of Business Emails 1.

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

Sales Gravy

JANUARY 14, 2025

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. Sales planning is vitalwithout a roadmap, youre just hoping your revenue targets magically come to life. Success in sales is about balance across the entire funnel.

Data 98

Data Tools Intent Data Top of Funnel 98

Zoominfo

AUGUST 27, 2024

This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. These products and platforms are designed to help you identify, engage, and convert your most valuable prospects, ultimately driving growth and success for your organization.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Hubspot Sales

JANUARY 7, 2024

If you’re a salesperson and you speak like this, here’s a reality check: It is going to be very, very hard to convince prospects to buy. And prospects don’t buy from salespeople they don’t trust. It’s not easy to build authority, especially if your prospects can’t see you. Profanity You never know who you might offend.

Hubspot 126

Hubspot Buyer Decision Maker Inbound 126

Hubspot Sales

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. Sales Qualified Leads (SQLs).

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

DiscoverOrg Sales

SEPTEMBER 4, 2018

First things first: People buy from people first, product second , according to Director of Sales Steve Wernke. Here’s how to manage so much winning, with 9 tips from our top sales closers. To make customers feel good about the sale, throw in three freebies, in this order: additional support. The Rule of Three. price discount.

Closing 286

Closing B2B Decision Maker Discount 286

Hubspot Sales

NOVEMBER 14, 2023

Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Sales professionals need to become influencers — kind of. Let's dive in.

Hubspot 122

Hubspot Lead Rank Data Social Media 122

SalesFuel

APRIL 7, 2025

Despite its importance, salespeople dont spend a lot of time doing prospect research. Why do prospect research? Youll find that trust and credibility follow when youve learned about a prospect and demonstrated that knowledge. Doing prospect research can also save you time.

Research 52

Research Prospecting Social Media Hiring 52

Hubspot Sales

FEBRUARY 12, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. But in the modern sales landscape, more and more salespeople have started reforming their behavior. The prospect is not in your sales territory. Buyer beware.” Their vertical market (i.e.

Hubspot 122

Hubspot Sales Process Buyer Inbound 122

Cincom Smart Selling

APRIL 10, 2025

Sales teams must not only require meeting them but also personalize their experience at every step of the sales cycle. Sales teams today need relevant data and insights to meet the buyer expectations precisely. Sales teams today need relevant data and insights to meet the buyer expectations precisely.

Lead Generation 48

Lead Generation Lead Rank Lead Scoring Software 48

Hubspot Sales

MARCH 12, 2025

Buyers face the same challenge every day, making simplicity a superpower in sales. SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Lets take a look at the basics of SNAP and how you can start using it in your sales cycle. SNAP is more than just a nod to the sales timeline.

Face-to-face 87

Face-to-face Sales Methodology Lead Rank Buyer 87

No More Cold Calling

FEBRUARY 24, 2021

Why the sudden interest in referral sales? The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Sales leaders have an ongoing challenge to get more qualified leads in the pipe, but seller access has evaporated. You can ask: During the sales process when you’ve added value.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

SalesFuel

OCTOBER 28, 2024

Writing for Sales Marketing & Management, Paul Nol a n points that traditionally, it was the seller who focused on qualifying buyers. How a buyer perceives the seller has significantly more impact on whether a sale is made,” he adds. It shows that you’re not just trying to make a sale but actually have a solution that can help.

Prospecting 52

Prospecting Case Study Hiring Hubspot 52

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. All of these signals show optimal conditions for a sale.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Hubspot Sales

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case.

Social Selling 108

Social Selling Social Media Media Networking 108

Hubspot Sales

OCTOBER 23, 2023

Welcome to “The Pipeline” — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders Top salespeople are successful because they sweat the details. They probe for pain, help their prospects, and run effective sales calls. Your prospects will think, “Wait, what? To be honest.

Hubspot 111

Hubspot Decision Maker Sales Resources 111

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

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Prospecting Lead Rank Lead Scoring Sales Qualified Lead 130

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. By leveraging advanced algorithms and data scraping techniques, these tools can extract potential leads from various sources, including customer databases, sales histories, website analytics, and social media platforms. The result?

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130