Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Sales 2.0

JULY 8, 2022

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Do you know how you help? Humans, aka your prospects, don’t care about?your?problems Consider the following questions to help you get into your prospects’ shoes and see how you can serve them.

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

No More Cold Calling

JULY 13, 2021

You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. If you don’t get the meeting, Part Two doesn’t matter.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Sales and Marketing Management

MARCH 15, 2021

The wrong target market is not limited to a sales problem. Exceptional salespeople don’t waste their time on prospects who aren’t in their target market. The damage starts with your lead generation system, then spreads to your entire business. Contrary […].

Marketing 284

Marketing Lead Generation How To System 284

The Pipeline

SEPTEMBER 2, 2020

From the time of the first salesperson, sales leaders have been trying to figure out how to get their teams to prospect. In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. But while prospecting part/start of the sales cycle. Where Is You Process.

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System Prospecting Quota Decision Maker 316

No More Cold Calling

DECEMBER 26, 2024

It’s easier to go along with what everyone else is doingto write blogs, comment on social media, write catchy email subject lines, and rely on inbound marketing to fill your pipeline. Curious, I asked Ben to clarify the difference between suspects and prospects. Prospects, though? A totally different story.

Referrals 317

Referrals Cold Calling ROI Sales Qualified Lead 317

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Marketing Qualified Lead Leads 397

Understanding the Sales Force

MARCH 24, 2025

I asked Bob why he thought negotiations would be required and he told me that his prospect said they didn’t want to spend more than $50,000. Bob’s prospect might have been bluffing, lying, testing, hoping, or making a first offer. You read that right. And 92% of the bottom half of salespeople need to be liked.

Negotiation 282

Negotiation Strategy Proposal Hiring 282

The Pipeline

SEPTEMBER 14, 2021

Ask any group of salespeople why they don’t like telephone prospecting, objections or rejections are number one on the list. While every cold call or prospecting call will result in an objection, the objections are not all that different. Five, that’s all, how hard can that be ? This includes how we manage objections.

Objections 339

Objections Prospecting Fashion Face-to-face 339

Zoominfo

JANUARY 31, 2025

The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Heres how to leverage a GTM Intelligence Platform to set your marketing team up for sustained success.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Intent Signal Lead Rank 130

The Pipeline

JUNE 15, 2021

In an effort to simplify things, sellers and marketers want to put people in neat categories and boxes. Given most deals will involve multiple buyers, we need to consider how individuals evolve, and the interplay between them. They understand that they need to meet your prospects on the right plane, theirs. By Tibor Shanto.

Meeting 314

Meeting Prospecting Cold Calling Buyer 314

Hubspot Sales

SEPTEMBER 6, 2024

When a prospect first reaches out for more information, I’ve found that engagement is at its peak. Many times I’ve been frustrated trying to chase down a once-excited prospect whose priorities have already shifted to the next item on the list. Wondering how to achieve this lofty goal? AI can help.

Closing 115

Closing Ideal Customer Profile Top of Funnel Lead Rank 115

Zoominfo

OCTOBER 31, 2024

It allows salespeople to approach prospects at the perfect time, with messaging that resonates with their current needs,” ZoomInfo Enterprise Account Manager Will Frattini says. Predictive Insights: Let AI Identify High-Value Prospects AI’s predictive capabilities are perhaps its most exciting feature for sales teams. The result?

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

No More Cold Calling

OCTOBER 27, 2020

What do the following have in common: Referrals, Meetings, Minimal Marketing, and Maximum Impact? You’ve heard me say that many times, but it’s now come to life—with a provocative addition from my colleague Sonia Dumas, who says “ Marketing is Minimal, Impact is Maximum.” They fit together like hands and gloves. I’ll be there.

Referrals 317

Referrals Hiring Webinar Metrics How To 317

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. How to spot buying signals. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Hubspot Sales

AUGUST 7, 2024

Benefits of Using Sales Demo Environments How to Create a Demo Environment That Closes Deals I like to think of it like this: it’s common knowledge that Super Bowl halftime performances are mostly pre-recorded. How to Create a Demo Environment That Closes Deals Step 1: Formulate a narrative. Step 2: Showcase the solution.

Closing 104

Closing How To Call-back Software 104

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Buyers Demand Relevance and Timing Prospecting thats irrelevant or poorly timed can harm deals more than help them. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Hubspot Sales

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In

Closing 122

Closing Quota How To Webinar Metrics 122

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

Sales and Marketing Management

APRIL 15, 2024

Here's how to make the most of the opportunities it presents. The post Prospecting Emails Work: Here’s How to Write Them appeared first on Sales & Marketing Management. In today's digital world, the cold email landscape plays a crucial role in email outreach and lead generation strategies.

Prospecting 156

Prospecting How To Lead Generation Opportunity 156

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. Offer timely webinars on pain points you see trending in your market.

Ideal Customer Profile 88

Ideal Customer Profile Sales Qualified Lead B2B Top of Funnel 88

Smooth Sale

NOVEMBER 6, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Motivate Employees Before a Trade Show Putting much emphasis on your trade show displays before a show is wise but equally or even more important, you will want to recognize the importance of a happy staff.

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Trade Show Motivation How To Lead Rank 109

SBI Growth

AUGUST 6, 2020

As you continually work on fine-tuning your sales organization, how can you best ensure that every prospect interaction contributes to a cohesive customer narrative that, ultimately, maximizes your sales? Through our work helping leading companies grow their revenue year after.

Data 386

Data Maximizer How To Revenue 386

Janek Performance Group

DECEMBER 24, 2024

This can range from traditional selling skills, such as tips on prospecting, engagement, negotiation, etc., Rather than checking specific KPIs , such as number of calls made or deals in the pipeline, this type of coaching should check how team members are utilizing the training. What do you want reps to take away from the training?

Training 118

Training Hiring How To Retention 118

Hubspot Sales

JANUARY 8, 2025

No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Somehow, the deal slips through your fingers, and so does the prospect. Know your prospects intrinsic motivation. Lets get into it.

Examples 113

Examples Strategy Hubspot How To 113

Sales Gravy

MARCH 18, 2025

Gaius, who runs an insurance brokerage in Ohio wants to know how to get his new sales agents cold calling and building pipeline earlier in their training cycle, without making them feel overwhelmed and sabotaging their confidence. The question is, how soon can they start generating leads and setting up sales conversations?

Cold Calling 85

Cold Calling Hiring Guidelines GoldMine 85

Hubspot Sales

MARCH 13, 2025

Why Teams Miss Revenue Targets How to Set Revenue Goals How to Meet Revenue Targets A revenue target takes into account what you made in a prior period (say, last year) and aims to increase it by a specific percentage (for example, 10-20% more than last years actual revenue). Table of Contents What are revenue targets?

Revenue 95

Revenue Meeting Top of Funnel Forecasting 95

Hubspot Sales

AUGUST 27, 2024

A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals. AI pricing helps to maximize revenue and profitability while ensuring that prices remain competitive and aligned with market trends.

Strategy 103

Strategy Margin How To Lead Rank 103

Pipeliner

JANUARY 25, 2025

Its a combination of marketing tactics that can make your offer unique and irresistible without coming off as loud or gimmicky. Now, were sharing exactly how you can do it, too. Below, youll learn how to identify your unique selling points, communicate them effectively, and turn them into real sales advantages.

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Case Study Customer Social Media Lead Rank 105