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Sales Signals: How to Leverage Data & AI to Reach Prospects First

Zoominfo

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

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B2B Event Marketing Strategy: How to Build a Winning Go-to-Market Plan 

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After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. If youre spending most of your time worrying about how to set up a booth or picking out swag, youre missing the point. Early in my career, events terrified me.

B2B 130
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How to Create a Marketing Strategy That Aligns with Business Goals

Sales and Marketing Management

Learning how to create a marketing strategy for business success can make a huge difference. The post How to Create a Marketing Strategy That Aligns with Business Goals appeared first on Sales & Marketing Management. Here are the important steps you need to follow.

Strategy 293
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How to Align with CFOs in a ‘Show Me’ Year for B2B Marketers

Sales and Marketing Management

Chief marketing officers are being asked to show measurable results of their budget. The post How to Align with CFOs in a ‘Show Me’ Year for B2B Marketers appeared first on Sales & Marketing Management. That's a positive thing.

B2B 293
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Manage Affiliates Effectively

Nutshell

Affiliate marketing has been a powerful strategy for businesses for years, growing in popularity among marketers and business owners. Affiliate marketing makes a great new revenue stream for a business, but affiliate management is something that must be done effectively to make the program work.

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How to Align Your Email Messaging With Sales Conversations

Sales and Marketing Management

Aligning your marketing and sales teams is crucial, as companies with aligned teams are 67% more efficient at closing deals and achieve up to 38% higher win rates in sales. The post How to Align Your Email Messaging With Sales Conversations appeared first on Sales & Marketing Management.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? Save your seat today!

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. We will cover tips such as: How to spot, and fix, the chief causes of revenue leakage. How a few small marketing and sales changes can make a big revenue difference.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.