It's not "What's your brand?" It's "Where's your brand?"
Jeffrey Gitomer
AUGUST 24, 2011
I was at the Omni Houston Hotel in Texas. ” So I went downstairs to my seminar and asked 150 people in my audience who were also staying at the hotel, “How many of you bathed this morning?” Right there in the hotel. And just like the Omni Houston Hotel, they didn’t brand them either.
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