Sales and Marketing Management

FEBRUARY 8, 2019

Author: Richard Lowe There’s no doubt in my mind that the world of software sales has evolved drastically in recent times with the growth of Software as a Service (SaaS) creating the need for new skills and knowledge from professionals in this arena. The impact on sales leaders is notable.

Hiring 201

Hiring Sales Cycle Face-to-face Software 201

SalesFuel

APRIL 17, 2025

Many hiring teams wonder what they might be missing when a seemingly perfect hire doesnt work out. and How can they help us avoid hiring mistakes before they happen? and How can they help us avoid hiring mistakes before they happen? Hiring isnt just about who looks best on paper.

Hiring 59

Hiring Lead Rank Lead Scoring Report 59

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. It’s impossible to listen to every sales call, every support call, and every recruiting conversation. We’ve had some big moments at ZoomInfo over the years.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

JULY 28, 2020

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

Outsourcing Services 246

Outsourcing Services B2B Hiring Marketing 246

Hubspot Sales

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager.

Hiring 114

Hiring Account Retention Report 114

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. To give sellers a fighting chance, sales leaders need to build an effective, flexible sales enablement program.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales and Marketing Management

JULY 26, 2020

Author: Mat Singer, Senior Director of Sales Operations and Excellence, Upland Software Sales teams are often one of the most expensive resources within a company, yet the average frontline sales manager spends only 9% of his or her time developing direct report sellers. . Leaders, Take Part!

Hiring 234

Hiring Training Lead Rank Health Care 234

Cincom Smart Selling

MARCH 17, 2025

Introduction In our article, CPQ Automation: The Key to Faster Sales and Higher Revenue , we explored how CPQ automation streamlines sales cycles, eliminates errors, and enhances profitability. Heres how: Recognizing the Signs: When to Hire a CPQ Consultant? CPQ should accelerate your sales cyclenot slow it down.

Hiring 48

Hiring Scale Lead Rank System 48

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Trade Show Segment 214

Sales 2.0

AUGUST 15, 2022

I’ve been using the summer to review some of the classic books in sales and marketing and refresh some of the fundamentals to building world-class “revenue engines” described. I started with Mark Roberge’s book “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million”.

Hiring 195

Hiring Hubspot Inbound Forecasting 195

Sales Hacker

JULY 30, 2024

Prior to Brex, Sam served as VP of Sales at Zenefits, growing revenue from $1M to $70M in just two years. Discussed in this Episode: Why investing early in sales ops and rev ops is critical for scaling revenue. The risks of scaling sales teams too quickly based on flawed hiring models.

Scale 119

Scale Hiring Campaigns Advertising 119

Sales Hacker

DECEMBER 10, 2024

With raw honesty, he shares key mistakes made along the way and invaluable lessons learned about building a winning sales playbook, culture, and team structure. With no background in software sales, he had to quickly pick up the ropes of B2B selling, making numerous mistakes along the way. As he puts it, “I like to win.

Scale 111

Scale Hiring Insurance Insurance 111

Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

Outsourcing Services 113

Outsourcing Services Scale Cold Calling Hiring 113

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. From our perspective, It doesn’t matter if you’ve switched careers or if it’s your first job out of college, starting a new job at a sales organization can be overwhelming. These hires can take as much as six quarters to fully map.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Sales 2.0

OCTOBER 9, 2020

OK, maybe keep it a secret between us for now, but when you kill your sales quota and everyone starts calling you a Rockstar, you may want to let on (in the right circumstances). Who would you want to hire anyway? No, not those blokes in marketing that never have time to help you, your own team.). Build Your team.

Account 385

Account Social Media Scale Small Business 385

SalesFuel

APRIL 14, 2025

Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI. Slowing Growth Rates Sales Business leaders have sounded the alarm. Sales growth is declining and has been for the past two years.

Survey 59

Survey B2C Marketing Social Media 59

Sales Hacker

MAY 15, 2023

It’s hard to know when you’re ready to hire a sales team — and the consequences can make or break your startup. In addition, approximately 35% of startups fail because there is no market need for their products or services. I’ll tip my hand here — I believe it can be disastrous to hire a sales team too early.

Hiring 104

Hiring Outsourcing Services Ideal Customer Profile Pivotal 104

Hubspot Sales

OCTOBER 16, 2024

Even if that’s not the case for you specifically, I can assure you that it is for many sales professionals (even the ones that swear they’ve become immune to its fearsome effects). You see, cold calling – no matter which way you feel about it – is simply a part of the sales biz. Access to your leads-tracking software.

Outsourcing Services 105

Outsourcing Services Cold Calling Scale Hiring 105

Zoominfo

NOVEMBER 17, 2020

Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job. Most employees get accounts for email, calendar, messaging app, video app, and HR portals. Plus Docusign accounts for all the signatures needed. Source: ZoomInfo.

Scale 246

Scale Google Analytics Hiring Software 246

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. Not through more software, but through system design. The best companies are building leverage.

System 108

System Scale Outsourcing Services Lead Rank 108

Sales and Marketing Management

APRIL 22, 2019

In their stead, we have new modern sales communications that are data-driven, personalized, relevant, omnichannel, sequenced, and fully optimized for today’s sophisticated buyer. The following are the seven major business pain points solved by sales engagement: Business Pain Point #1: Not Optimizing for the Modern Buyer.

Top of Funnel 240

Top of Funnel Hiring Quota Revenue 240

DiscoverOrg Sales

JUNE 6, 2018

If that sounds like marketing – you’re right! ). In order to consistently hire the best candidates, a strong recruitment strategy must appeal to passive talent. Market uncertainty inevitably creates potential leads for passive recruiters. Slow and steady wins the race.

Hiring 230

Hiring Networking Positioning Compensation 230

DiscoverOrg Sales

JANUARY 25, 2018

DiscoverOrg’s content strategist, Charity Heller, sat down with Schuck to ask about how he has handled DiscoverOrg’s evolution in the marketing and sales intelligence industry, from a scrappy startup to the industry heavyweight. If it fed the sales team for a day, or a week, or a month – great. Stuff like that.

Scale 113

Scale Hiring Epiphany System 113

Zoominfo

AUGUST 6, 2020

We know salespeople and marketers are focused on building a qualified pipeline, but so are recruiters. . Encountering passive candidates Finding and attracting qualified candidates Conducting candidate research Building a talent pipeline Using the right data Choosing the right recruitment software. Core Pain Points for Recruiters.

Hiring 221

Hiring B2B Intent Data Face-to-face 221

Pipeliner

APRIL 10, 2025

Marketing is changing fast. John Golden from Sales Online Magazine and Pipeline CRM talked with Adam Nathan in this expert insight interview. They spoke about how AI (artificial intelligence) is helping small businesses do better marketing without spending a lot of money. You dont need to hire a big team. What Is Blaze?

Small Business 52

Small Business Small Business Video Marketing 52

Smooth Sale

DECEMBER 11, 2024

Are you looking to improve internal workflows, enhance customer engagement, or drive sales? For instance, a customer relationship management (CRM) app can help sales teams track leads, while a custom-built e-commerce app may be ideal for boosting online sales. A precise cost-benefit analysis will help guide your decision.

How To 97

How To Hiring ROI Networking 97

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams.

Paid Content 98

Paid Content Top of Funnel Webinar Metrics Marketing 98

Lead411

APRIL 29, 2025

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Sales reps no longer rely solely on cold outreach or basic demographic data. Why Intent Data Matters in B2B Sales Intent data takes the guesswork out of sales prospecting.

Intent Data 52

Intent Data Intent ACT B2B 52

DiscoverOrg Sales

FEBRUARY 6, 2018

B2B sales pros and marketers swim in an ocean of information. We asked over 200 sales and marketing professionals about 78 data points (and “secret sauce” combinations of data points) in a comprehensive survey, Breaking Open the Predictive Black Box: Which Data Points Actually Lead to Higher Conversion Rates and More Sales?

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

Sales and Marketing Management

JANUARY 18, 2018

A consistent visual identity will help gain an instant recognition of your brand, which will also potentially lower your costs on advertising and marketing in the long-term. You can either create them yourself or hire a third party. For a brand to really resonate with customers, it needs to have a consistent visual identity.

How To 253

How To Hiring Social Media Pivotal 253

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Should your sales engineers also implement the software? However, we knew that this wouldn’t be the right move for mParticle.

Hiring 124

Hiring Lead Rank Engineering Marketing 124

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. With that responsibility, often there is a need to create content to assist with the sales education process.

Hiring 127

Hiring Marketing How To Intent Data 127

Smooth Sale

FEBRUARY 26, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tips for Working with New Sales Development Representatives Sales development is a critical part of todays business environment. Success starts with establishing a solid foundation when bringing new talent into your sales team. None of this improves the bottom line.

Hiring 78

Hiring Lead Rank Scale Sales Qualified Lead 78