Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Further, WFH tech is making it easier for companies to hire people that may live elsewhere in the country. Job seekers face a new workplace in 2021 that reflects the harshness of the prior year.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Trade Show Segment 214

Sales 2.0

AUGUST 15, 2022

I’ve been using the summer to review some of the classic books in sales and marketing and refresh some of the fundamentals to building world-class “revenue engines” described. I started with Mark Roberge’s book “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million”.

Hiring 195

Hiring Hubspot Inbound Forecasting 195

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. From our perspective, It doesn’t matter if you’ve switched careers or if it’s your first job out of college, starting a new job at a sales organization can be overwhelming. These hires can take as much as six quarters to fully map.

Hiring 200

Hiring Lead Rank Lead Scoring Outbound 200

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Sales 2.0

OCTOBER 9, 2020

OK, maybe keep it a secret between us for now, but when you kill your sales quota and everyone starts calling you a Rockstar, you may want to let on (in the right circumstances). Who would you want to hire anyway? No, not those blokes in marketing that never have time to help you, your own team.). Build Your team.

Account 385

Account Scale Social Media Small Business 385

Zoominfo

SEPTEMBER 17, 2024

Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. What is Lead Mining Software? Lead mining software is designed to unearth valuable business opportunities from vast pools of data.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Sales and Marketing Management

JUNE 16, 2019

So why drown your B2B sales team in administrative tasks better served by artificial intelligence? The more your sales folks can concentrate on the art of selling, the better. After all, that’s what you hired them to do. AI Is Stoking the Sales Field Fires. It’s already available in software and on platforms.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

Zoominfo

NOVEMBER 17, 2020

Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job. Most employees get accounts for email, calendar, messaging app, video app, and HR portals. Plus Docusign accounts for all the signatures needed. Source: ZoomInfo.

Scale 246

Scale Google Analytics Hiring Analytics 246

Sales and Marketing Management

JUNE 30, 2019

So why is it any different with sales? In fact, more than six in 10 organizations (62%) say their sales onboarding programs are ineffective, according to the Sales Management Association (SMA). Far from a check-the-box approach, driving better sales readiness takes commitment, coordination and foresight.

Hiring 221

Hiring Retention Case Study Maximizer 221

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Sales and Marketing Management

APRIL 22, 2019

In their stead, we have new modern sales communications that are data-driven, personalized, relevant, omnichannel, sequenced, and fully optimized for today’s sophisticated buyer. The following are the seven major business pain points solved by sales engagement: Business Pain Point #1: Not Optimizing for the Modern Buyer.

Top of Funnel 240

Top of Funnel Hiring Quota Revenue 240

DiscoverOrg Sales

JANUARY 25, 2018

DiscoverOrg’s content strategist, Charity Heller, sat down with Schuck to ask about how he has handled DiscoverOrg’s evolution in the marketing and sales intelligence industry, from a scrappy startup to the industry heavyweight. If it fed the sales team for a day, or a week, or a month – great. Stuff like that.

Scale 113

Scale Hiring Epiphany System 113

DiscoverOrg Sales

JUNE 6, 2018

If that sounds like marketing – you’re right! ). In order to consistently hire the best candidates, a strong recruitment strategy must appeal to passive talent. Market uncertainty inevitably creates potential leads for passive recruiters. Slow and steady wins the race.

Hiring 230

Hiring Networking Positioning Compensation 230

Zoominfo

AUGUST 6, 2020

We know salespeople and marketers are focused on building a qualified pipeline, but so are recruiters. . Encountering passive candidates Finding and attracting qualified candidates Conducting candidate research Building a talent pipeline Using the right data Choosing the right recruitment software. Core Pain Points for Recruiters.

Hiring 221

Hiring B2B Intent Data Face-to-face 221

Sales Hacker

JULY 30, 2024

Prior to Brex, Sam served as VP of Sales at Zenefits, growing revenue from $1M to $70M in just two years. Discussed in this Episode: Why investing early in sales ops and rev ops is critical for scaling revenue. The risks of scaling sales teams too quickly based on flawed hiring models.

Scale 95

Scale Hiring Campaigns Advertising 95

Hubspot Sales

DECEMBER 15, 2020

Have you ever hung up the phone after a sales call and thought, “Wow, I nailed that!” It may also give your team members and new hires pointers and tips for their calls. Enter: Call recording software. Call Recording Software. Benefits of Call Recording Software. Call Recording Software.

Software 141

Software Software Hiring Lead Rank 141

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 130

Hiring Data Prospecting Lead Scoring 130

DiscoverOrg Sales

FEBRUARY 6, 2018

B2B sales pros and marketers swim in an ocean of information. We asked over 200 sales and marketing professionals about 78 data points (and “secret sauce” combinations of data points) in a comprehensive survey, Breaking Open the Predictive Black Box: Which Data Points Actually Lead to Higher Conversion Rates and More Sales?

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

Sales and Marketing Management

JANUARY 18, 2018

A consistent visual identity will help gain an instant recognition of your brand, which will also potentially lower your costs on advertising and marketing in the long-term. You can either create them yourself or hire a third party. For a brand to really resonate with customers, it needs to have a consistent visual identity.

How To 253

How To Hiring Social Media Pivotal 253

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! DiscoverOrg.

Research 233

Research B2B Tools Company 233

Sales and Marketing Management

AUGUST 5, 2019

As an employer, providing this kind of benefit can help you hire the young, talented workers that otherwise might not apply for the position. This allows companies operating in areas with skills shortages to expand their nets and hire highly skilled individuals, their location notwithstanding. Take advantage of modern technology.

Face-to-face 184

Face-to-face Small Business Small Business Salary 184

Zoominfo

MARCH 10, 2021

As a result, the development of traditional “on-premises” enterprise software is expected to decline. But how do you know what SaaS sales model is right for you? Just in case you were looking for a little guidance, we’ve compiled a ‘how-to’ on selecting your SaaS sales model. How To Pick A SaaS Sales Model.

Hiring 162

Hiring Company Enterprise Enterprise 162

Zoominfo

NOVEMBER 3, 2020

It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. Personalized recruiting refers to the process of creating more detailed, tailored hiring and recruiting processes into your overall hiring strategy. B2B Marketing.

Hiring 173

Hiring Segment Ideal Customer Profile Positioning 173

Zoominfo

OCTOBER 5, 2021

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. The concept mostly lends itself to larger enterprise marketing teams.

Outsourcing Services 130

Outsourcing Services B2B Hiring Marketing 130

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. With that responsibility, often there is a need to create content to assist with the sales education process.

Hiring 115

Hiring Marketing How To Intent Data 115

Sales and Marketing Management

JANUARY 30, 2019

Author: Greg McBeth Any sales leader would love to wave a wand and instantly find good-fit companies with interested buyers. Case in point: NewVantage Partners annually surveys C-suite participants to understand market trends and associated corporate strategies. Another advantage of data scraping is investigating changing markets.

Data 204

Data Revenue Hiring Infusion 204

Sales and Marketing Management

OCTOBER 16, 2017

Storytelling is vital at every point in the sales cycle. Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others. Cold calls. Building relationships. There is a hitch.

Real Estate 243

Real Estate Construction Scale Hiring 243

Sales 2.0

NOVEMBER 10, 2018

Sales has come a long way in the last decade when we started playing around with the concept of “social selling” and deploying “sales 2.0” When I first started writing about sales in 2007 my main angle was that we should “bring science to selling”. Everything seemed to be left up to the individual sales person.

Hiring 223

Hiring Social Selling Engineering Up-Sell 223

Zoominfo

JUNE 25, 2024

Tried everything to optimize your sales processes but still need new ways to drive growth? We have one simple phrase to add to the mix: sales acceleration. With a high-quality sales acceleration formula, you’ll develop a more skilled sales team, greatly refine your sales processes, and modernize and automate your sales tools.

Lead Rank 130

Lead Rank Lead Scoring Hiring Top of Funnel 130

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Should your sales engineers also implement the software? However, we knew that this wouldn’t be the right move for mParticle.

Hiring 104

Hiring Lead Rank Engineering Marketing 104

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

DiscoverOrg Sales

AUGUST 29, 2017

First, RainKing and DiscoverOrg were playing in a very large market: B2B Sales and Marketing is a massive opportunity, so it was okay to have a competitor. We hired a team of believers, and we sold them on the idea that we would build a $100m+ software company in Vancouver, Washington, of all places.

Competition 251

Competition Hiring Enterprise Enterprise 251