Increase Sales

JANUARY 20, 2014

Listen or read the marketing messages of many small businesses and most of them sound the same, look the same, feel the same and potentially taste the same. These meat and potatoes messages fail to visually or emotionally excite their intended sales leads. Would you like to discover the problems within your sales process?

Marketing 126

Marketing Health Care LinkedIn Small Business 126

Increase Sales

NOVEMBER 29, 2012

Years ago I learned of this word “heuristic” and today after reading a couple of blogs regarding sales and selling including becoming the buyer’s assistance I was reminded of this word and how much it pertains to top sales performers in the small business marketplace. Then do you think you would increase sales?

Health Care 157

Health Care Small Business Small Business Face-to-face 157

Sales Training Connection

APRIL 9, 2012

At a minimum they will be entering the healthcare market with a different set of expectations around healthcare availability and a different point of view about their relationships with medical sales companies than their more senior peers. So, what does this can as medical sales reps begin to sell to the newly minted physician?

Health Care 120

Health Care Face-to-face Training Resources 120

Increase Sales

JUNE 22, 2017

The reason for this question is because of some recent interactions with a local health care facility and its staff. Words could not express my personal gratitude for the care a loved one received. My sense was my action was not typical of other customers to this health care facility.

Health Care 159

Health Care Social Media Travel Channels 159

Sales Training Connection

FEBRUARY 5, 2014

Drive sales innovation. Many markets are undergoing a transformational change where the customer is demanding salespeople bring innovative thinking and new insights. A good case in point is the health care market where the Affordable Care Act plus other social and economic trends are transforming the health care landscape.

Health Care 112

Health Care Lead Rank Infusion Decision Maker 112

Sales Training Connection

SEPTEMBER 12, 2011

Medical device sales. Worldwide sales for 2011 are estimated to be more $300 billion in 2011 with the U.S. being the largest market. . However, all isn’t rosy; the medical device industry faces several issues – pricing concerns, health care reform, reimbursement pressures, and increasingly regulations.

Health Care 99

Health Care Sales Process Decision Maker Influencer 99

Sales Training Connection

FEBRUARY 24, 2014

Medtech sales. ” The BCG report goes on to suggest that MedTech companies must also invest in reinventing their sales team to reflect the shifts in the buying process. As the future unfolds, the Affordable Care Act and other social and economic changes will significantly reduce hospital reimbursements. Sales Process.

Health Care 108

Health Care Pharmaceuticals Margin Report 108

Sales Training Connection

JUNE 19, 2013

Medical device sales and sales managers. The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations.

Pivotal 100

Pivotal Health Care Hiring Sales Management 100

Sales Training Connection

SEPTEMBER 7, 2012

Sales reps usually get excited when their company launches a new product. And when the product is a new technology that is significantly different from others on the market, the level can be particularly high. How can medical sales reps sell new products to this larger population of physicians? ©2012 Sales Horizons, LLC.

Health Care 107

Health Care Territories Training Up-Sell 107

Sales Training Connection

SEPTEMBER 10, 2012

And with the ever-changing healthcare market space , selling to physicians is increasingly more difficult. So, the challenge for medical sales reps is to figure out the right “buying” experience for every physician. ©2012 Sales Horizons, LLC. There is no one way physicians prefer to interact with a medical company.

Health Care 99

Health Care Journal Demographics Face-to-face 99

Sales Training Connection

OCTOBER 16, 2013

Medical device sales success. The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. Some Sales 2.0 How do you train KAMs? .

Health Care 108

Health Care Territories Selling Skills Ideal Customer Profile 108

Sales Training Connection

APRIL 23, 2012

This combination of trends is especially true in those portions of the medical device market that generate the largest profits: CRM devices, cardiology, spine-related devices, and orthopedics devices. What does this mean for the sales force? What does this mean for the sales force? ©2012 Sales Horizons, LLC.

Health Care 112

Health Care Decision Maker Training Benefit 112

Score More Sales

JANUARY 28, 2014

You have so many apps and programs in sales, and more data than you could ever consume. This is the Watson techno brain popularized by Jeopardy fame – IBM’s massive computer think-tank that is now positioned to help solve really big issues in medicine, health care, and also in business. Is there no end for the possibilities?

Data 208

Data Health Care Retail Lead Scoring 208

Sales Training Connection

JUNE 3, 2013

Medical device sales. Medical device sales - underlying sales success in this market is the recognition that selling value is a strategic imperative. This challenge requires abandoning the product sale and moving to selling value. ©2013 Sales Horizons, LLC. How do you make the switch?

Health Care 108

Health Care Marketing Insurance Insurance 108

Sales Training Connection

DECEMBER 21, 2011

Medical sales - a new opportunity. Since starting the Sales Training Connection, we’ve written numerous posts about selling in the medical sales market. The other day we stumbled upon an intriguing headline in the Money Section of USA Today – Hospitals hire sales reps to woo doctors. ©2011 Sales Horizons, LLC.

Health Care 98

Health Care Opportunity Hiring Referrals 98

Sales Training Connection

OCTOBER 1, 2012

So, today’s medical device sales reps must become skilled in selling with clinical data. Unfortunately too many medical device sales reps do not optimize the use of clinical data during their interactions with medical staff. As the medical device market place changes hospital purchasing is becoming very different today from yesteryear.

Health Care 94

Health Care Data Journal Study 94

Partners in Excellence

AUGUST 27, 2024

There are never ending, and important discussions, about our Go To Market (GTM) strategies. A market is not a customer. We look define our markets by groupings having similar characteristics. They may be in certain market or industries. For example, technology, finance, health care, retail and so forth.

Strategy 139

Strategy Customer Health Care Scale 139

Sales Training Connection

FEBRUARY 22, 2012

Sales Performance. If you are a VP of Sales, adjusting to constant changes in the marketplace is the new normal. On the other hand, from time to time disruptive trends emerge that upend the market in ways that few ever imagine. Augment the sales team with market specialists. Financial Expectations.

Trends 80

Trends Health Care Hiring Ideal Customer Profile 80

Sales Training Connection

APRIL 25, 2014

MedTech sales. Perhaps more unsettling, a global study of 4,500 employees at 38 MedTech companies found that skills in critical areas such as key account management and marketing are at less than ideal levels. But what are some of the new specific skill sets that will define the superior sales team? ©2014 Sales Horizons, LLC.

Guarantee 95

Guarantee Health Care Pharmaceuticals Margin 95

Sales Training Connection

JANUARY 13, 2012

Medical sales. According to Fine, industries with faster clockspeeds have more market experimentation, increased competition, and frequent waves of innovation. Booz & Co recently posted an interesting study in strategy + business on accelerated clockspeed as it applies to the health care industry. Industry Example.

Health Care 76

Health Care Scale Training Industry 76

Sales Training Connection

AUGUST 27, 2014

The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. Key Account Managers (KAMs) in Medical Device Sales . Some Sales 2.0

Health Care 82

Health Care Pharmaceuticals Territories Selling Skills 82

A Sales Guy

OCTOBER 17, 2012

As read it I couldn’t help but think of it as sales gold. As you read it be thinking about your sales world. Sales leaders, as you read it, what do you surmise You should be planning for 2013. Sales leaders, as you read it, what do you surmise You should be planning for 2013.

Hiring 110

Hiring Health Care Scale Survey 110

Sales Training Connection

JANUARY 6, 2012

Medical sales. billion, 2011 followed pace – and it looks like there will be even more M&A activity in 2012 as health care reforms kick in, certainty in the health care landscape increases, the economy picks up, and investors seek bargains. Capture larger market shares.

Health Care 72

Health Care Lead Rank Strategy Insurance 72

Sales Training Connection

APRIL 30, 2014

MedTech Sales. The Affordable Care Act and other social and economic trends are transforming the healthcare landscape. The question at hand is what is the right “go to market” strategy in order to capture significant market share as an uncertain future unfolds. Interested in MedTech sales?

Pharmaceuticals 102

Pharmaceuticals Health Care Maximizer Study 102

Crunchbase

OCTOBER 7, 2020

While the beginning of the pandemic left us with market and funding slowdowns, companies with digital-first solutions like Conversica and Papaya Global have capitalized on the “remote-first” lifestyle. Industry: Artificial Intelligence, Energy, Health Care. Despite a quiet August, September global funding looked lively.

Health Care 111

Health Care Scale Enterprise Enterprise 111

Sales Training Connection

JANUARY 20, 2012

To stay competitive, medical device companies – and their sales forces – must keep these changes in mind as they look to 2012. The first question is whether Ishrak’s comments would resonate with most VP of Sales in the medical sales market? We think that one is fairly easy – the answer is yes. And physicians?

Health Care 82

Health Care Policies Decision Maker Pivotal 82

SalesFuel

SEPTEMBER 11, 2024

Consequently, Smith knew the sales tool would help when she approached a local animal hospital with a radio branding campaign ad pitch. The [animal hospital] specializes in routine and emergency animal care,” said Smith. More About: Veterinarians Veterinarians specialize in offering health care services to domesticated animals.

Campaigns 104

Campaigns Account Health Care Hiring 104

Sales Training Connection

JULY 8, 2013

Pharma sales. Pharma sales reps in the U.S. If you observed the world of Pharma sales in a rear view mirror, growth was the name of the game. Today, Pharma sales forces are being downsized. There are a number of reasons why these companies are reducing the size of their sales forces. ©2013 Sales Momentum ® LLC.

Pharmaceuticals 98

Pharmaceuticals Health Care Face-to-face Journal 98

Sales Training Connection

MAY 30, 2012

Medical device sales. The sales rep who does not adjust and adapt to these changes is unlikely to prosper. On the other hand, there are some basic best practices for selling in the medical device market that have been and will continue to be important. ©2012 Sales Horizons, LLC.

Health Care 113

Health Care Decision Maker Cold Calling Training 113

SalesFuel

JANUARY 3, 2025

Marketing Spend Outlook, 2024, from Plural Strategy Group , supplies some answers. Anticipated Spending Increases B2B versus B2C Plural Strategy Groups data encompasses the entire marketing budget. they estimate the B2B market at $106 billion and the B2C market at $656 billion. CMOs are giving a thumbs-up to the U.S.

Advertising 59

Advertising Advertising Opportunity B2C 59

Sales Training Connection

APRIL 2, 2014

Transformation changes affecting medical sales. In times of transformational market change there are new winners and losers. If you are a Medtech company, a piece of the puzzle for being among the winners is making the investment in your sales team commensurate with the need for change and the opportunity to benefit.

Health Care 96

Health Care Pharmaceuticals Customer Trends 96

Crunchbase

JUNE 24, 2020

The five startups that caught my eye in May include a few interesting players in the mental health, security and SOC-as-a-service spaces, and a new socially conscious fintech platform. . Industry: Health Care, Health Diagnostics, Personal Health, Wellness. Mindstrong. HQ: San Francisco, CA. DefinedCrowd.

Outsourcing Services 97

Outsourcing Services Health Care Real Estate Automotive 97

Sales Training Connection

JUNE 30, 2014

Among market leaders the journey of change has already begun and will continue as the future unfolds. One factor affecting the strategic paths hospitals choose is that all decisions including those relate to quality, patient care, and technology will be viewed through a financial lens. Want to learn more about MedTech sales strategies?

Conversion 93

Conversion Health Care Face-to-face Training 93

Sales Training Connection

JANUARY 27, 2012

Pharma - new challenge, new sales strategy, new sales training. We’ve been in the consultative sales training business for more than 30 years. Over the last dozen or so years, we specialized in sales training for the health care market. sales force by 24%. Sales strategy.

Pharmaceuticals 94

Pharmaceuticals Training Strategy Health Care 94

Sales Training Connection

AUGUST 24, 2011

Health care sales. And, as with any transformational shift, there will be winners and losers – in this case, for both hospitals and health care companies. . So given these changes, how can a major health care company be in the winning category? So, this is Sales Training 2.0. . Changes in U.S.

Health Care 61

Health Care Account Territories Face-to-face 61

Sales Training Connection

OCTOBER 5, 2012

Sales reps. In today’s business environment a number of markets are going through transformational changes. The organizations that comprise such a market are changing what they buy, how they buy, and what they are willing to pay for it. Health care is a good case in point. ©2012 Sales Horizons, LLC.

Positioning 95

Positioning Health Care Face-to-face Travel 95

Sales Training Connection

FEBRUARY 29, 2012

For example, hospitals are continuing pursuing mergers and acquisitions , purchasing physician practices and hiring sales people to call on physicians to increase referral rates. Those who know the market best say the change is likely to continue. This marketing idea is simply one of the recent examples of innovation.

Health Care 72

Health Care Hiring Direct Mail Licensing 72