Sales Training Connection

APRIL 9, 2012

At a minimum they will be entering the healthcare market with a different set of expectations around healthcare availability and a different point of view about their relationships with medical sales companies than their more senior peers. ©2012 Sales Horizons, LLC.

Health Care 120

Health Care Face-to-face Training Resources 120

SalesFuel

JANUARY 22, 2025

Their [previous] marketing company did not deliver what they promised. Solution: Create a campaign using AdMalls health intelligence research Crafting a home medical services campaign that would get in front of consumers was no quick, easy task. This] was a six-month process in the making, said Johnson.

Campaigns 59

Campaigns Health Care Hiring Insurance 59

Sales Training Connection

OCTOBER 17, 2012

hospitals have begun responding to the implementation of health care reform by accelerating their hiring of physicians. physicians are now employed by hospitals or integrated delivery systems , a trend fueled by the creation of accountable care organizations (ACOs) and the prospect of more risk-based payment approaches.

Health Care 108

Health Care Hiring Journal Networking 108

Sales Training Connection

MAY 1, 2013

Marketing has to help, the IT department needs to get in the game, and the front-line sales managers must coach. Our major observation over the ten years is – everyone needs to get in the game in order for medical sales reps to stay up-to-date. Sales training certainly can address some of these issues through formal sales training programs.

Health Care 105

Health Care Knowledge Base Government Training 105

Sales Training Connection

APRIL 23, 2012

This combination of trends is especially true in those portions of the medical device market that generate the largest profits: CRM devices, cardiology, spine-related devices, and orthopedics devices. At the same time physicians are more willing to accept a medical device offered at the lowest price as long as it meets quality standards.

Health Care 112

Health Care Decision Maker Training Benefit 112

Sales Training Connection

FEBRUARY 5, 2014

Many markets are undergoing a transformational change where the customer is demanding salespeople bring innovative thinking and new insights. A good case in point is the health care market where the Affordable Care Act plus other social and economic trends are transforming the health care landscape.

Health Care 112

Health Care Lead Rank Infusion Decision Maker 112

Sales and Marketing Management

JULY 26, 2020

In order to ensure salespeople are equipped for success, leaders need to facilitate alignment not just within sales but across marketing, customer success, professional services, and renewals, so their participation in training is essential. Share the Collective Customer Knowledge. Connect with Mat on LinkedIn.

Hiring 234

Hiring Training Lead Rank Health Care 234

Sales Training Connection

JUNE 3, 2013

Medical device sales - underlying sales success in this market is the recognition that selling value is a strategic imperative. In the medical device market, the sales person’s superior ability to sell value may be one of the few sustainable competitive advantages. Medical device sales. How do you make the switch?

Health Care 108

Health Care Marketing Insurance Insurance 108

Score More Sales

JANUARY 28, 2014

This is the Watson techno brain popularized by Jeopardy fame – IBM’s massive computer think-tank that is now positioned to help solve really big issues in medicine, health care, and also in business. Will my sales team learn insights about markets we could not have pulled together before? That’s Billion with a B.

Data 208

Data Health Care Retail Lead Rank 208

Sales Training Connection

FEBRUARY 24, 2014

Specifically, regarding, the medical technology market, the BCG report emphasizes – “MedTech companies, like all health-care operators, will be assessed on their ability to deliver value to patients and providers, rather than just superior technology. ©2014 Sales Momentum ®.

Health Care 108

Health Care Pharmaceuticals Margin Report 108

Sales Training Connection

SEPTEMBER 12, 2011

being the largest market. . However, all isn’t rosy; the medical device industry faces several issues – pricing concerns, health care reform, reimbursement pressures, and increasingly regulations. Health care reforms in the U.S. Worldwide sales for 2011 are estimated to be more $300 billion in 2011 with the U.S.

Health Care 99

Health Care Sales Process Decision Maker Influencer 99

Sales Training Connection

OCTOBER 16, 2013

The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. Business, clinical, technology, and legislative trends in the health care industry.

Health Care 108

Health Care Territories Selling Skills Ideal Customer Profile 108

Sales Training Connection

SEPTEMBER 7, 2012

And when the product is a new technology that is significantly different from others on the market, the level can be particularly high. Selling to physicians. Sales reps usually get excited when their company launches a new product. That’s the up side surrounding new product launches. ©2012 Sales Horizons, LLC.

Health Care 107

Health Care Territories Training Up-Sell 107

Sales Training Connection

JUNE 19, 2013

The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. Medical device sales and sales managers. Develop an organization commitment.

Pivotal 100

Pivotal Health Care Hiring Sales Management 100

Increase Sales

NOVEMBER 29, 2012

” If you are a small business owners responsible for sales or a professional salesperson, this word does aptly describe what you do when marketing and selling your solutions (products or services). My handy dandy Webster’s 7th New Collegiate Dictionary expands that definition “to guide, discover or reveal.”

Health Care 157

Health Care Small Business Small Business Face-to-face 157

Partners in Excellence

AUGUST 27, 2024

There are never ending, and important discussions, about our Go To Market (GTM) strategies. A market is not a customer. We look define our markets by groupings having similar characteristics. They may be in certain market or industries. For example, technology, finance, health care, retail and so forth.

Strategy 139

Strategy Customer Health Care Scale 139

Sales Training Connection

SEPTEMBER 10, 2012

And with the ever-changing healthcare market space , selling to physicians is increasingly more difficult. Personal preferences, communication styles, level of disease understanding, practice setting, local formulary control, disease specialty, and patient demographics, among others, shape the physician’s preferences for interaction.

Health Care 99

Health Care Journal Demographics Face-to-face 99

Sales Training Connection

DECEMBER 21, 2011

Since starting the Sales Training Connection, we’ve written numerous posts about selling in the medical sales market. For example, Tenet Health Care, the nation’s third largest for-profit hospital chain has 152 sales reps at its 49 hospitals and HCA, the nation’s largest chain, has 150 sales people. Why is it happening?

Health Care 98

Health Care Opportunity Hiring Referrals 98

Sales Training Connection

OCTOBER 1, 2012

As the medical device market place changes hospital purchasing is becoming very different today from yesteryear. When sharing the author’s recommendations, it is important to be accurate so take the wording right from the article. Selling with clinical data is becoming increasingly important. ©2012 Sales Horizons, LLC.

Health Care 94

Health Care Data Journal Study 94

Score More Sales

FEBRUARY 11, 2013

If you call into hospitals / medical – you know a bit about the health care insurance changes and how this not only impacts all the decisions being made in the medical field now, but has added some anxiety and caution to decision-making. Tie that into your conversation.

Inside Sales 216

Inside Sales Health Care Decision Maker Insurance 216

Zoominfo

SEPTEMBER 6, 2022

While these are encouraging signs that indicate a strong labor market, other trends indicate economic weakness — making it hard to agree on a cohesive narrative about where the economy is headed. It could be that the gains we’ve seen in the labor market are self-perpetuating. However, in August, average hourly wages rose 0.3%

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

Sales Training Connection

FEBRUARY 22, 2012

On the other hand, from time to time disruptive trends emerge that upend the market in ways that few ever imagine. Let’s examine this question by looking at health care as an illustrative market where these types of trends have produced very dramatic and well-documented changes. Financial Expectations.

Trends 80

Trends Health Care Hiring Ideal Customer Profile 80

Increase Sales

SEPTEMBER 27, 2012

This key note speaker had already spoken the previous week at two different locations for this not for profit health care related association. He was wondering if I could fill in on short notice and speak to the topic of generating sales leads through online marketing.

Cancellation 164

Cancellation Health Care Churn Call-back 164

Sales Training Connection

JANUARY 13, 2012

According to Fine, industries with faster clockspeeds have more market experimentation, increased competition, and frequent waves of innovation. Booz & Co recently posted an interesting study in strategy + business on accelerated clockspeed as it applies to the health care industry. Industry Example.

Health Care 76

Health Care Scale Training Industry 76

SalesFuel

SEPTEMBER 11, 2024

“Using the information I gathered from our customer needs analysis, I was able to precisely calculate what [the client] should be spending on marketing and what he would need to spend in order to meet his goals,” said Smith. “[The More About: Veterinarians Veterinarians specialize in offering health care services to domesticated animals.

Campaigns 104

Campaigns Account Health Care Hiring 104

Sales Training Connection

APRIL 25, 2014

Perhaps more unsettling, a global study of 4,500 employees at 38 MedTech companies found that skills in critical areas such as key account management and marketing are at less than ideal levels. If you found this post helpful, you might want to join the conversation and subscribe to the Sales Training Connection. ©2014 Sales Horizons, LLC.

Guarantee 95

Guarantee Health Care Pharmaceuticals Margin 95

Sales Training Connection

AUGUST 27, 2014

The medical device market faces transformational market challenges – decision criteria shifting from clinical to economic, decision-making moving from local hospitals to IDNs, the rise of GPOs, and the dramatic impact of new governmental regulations. Business, clinical, technology, and legislative trends in the health care industry.

Health Care 82

Health Care Pharmaceuticals Territories Selling Skills 82

SalesFuel

JANUARY 3, 2025

Marketing Spend Outlook, 2024, from Plural Strategy Group , supplies some answers. Anticipated Spending Increases B2B versus B2C Plural Strategy Groups data encompasses the entire marketing budget. they estimate the B2B market at $106 billion and the B2C market at $656 billion. CMOs are giving a thumbs-up to the U.S.

Advertising 59

Advertising Advertising Opportunity B2C 59

Sales Training Connection

MAY 30, 2012

On the other hand, there are some basic best practices for selling in the medical device market that have been and will continue to be important. The sales rep who does not adjust and adapt to these changes is unlikely to prosper. In the future business-as-usual will be business lost to competitors. ©2012 Sales Horizons, LLC.

Health Care 113

Health Care Decision Maker Cold Calling Training 113

Sales Training Connection

JANUARY 6, 2012

billion, 2011 followed pace – and it looks like there will be even more M&A activity in 2012 as health care reforms kick in, certainty in the health care landscape increases, the economy picks up, and investors seek bargains. Even before the health care reforms passed, there were good reasons to consolidate.

Health Care 72

Health Care Lead Rank Strategy Insurance 72

A Sales Guy

OCTOBER 17, 2012

elections on policy and equity markets. Employer-sponsored Health Coverage Alive and Well. CFOs have been grappling with the fallout from health care reform for two years now. When it comes to health care cost, about 70% of U.S. Decision-making under broad-based uncertainty is clearly a challenge.

Hiring 110

Hiring Health Care Scale Survey 110

Crunchbase

OCTOBER 7, 2020

While the beginning of the pandemic left us with market and funding slowdowns, companies with digital-first solutions like Conversica and Papaya Global have capitalized on the “remote-first” lifestyle. Industry: Artificial Intelligence, Energy, Health Care. Despite a quiet August, September global funding looked lively.

Health Care 111

Health Care Scale Enterprise Enterprise 111

Sales Training Connection

JANUARY 20, 2012

The first question is whether Ishrak’s comments would resonate with most VP of Sales in the medical sales market? The requirement for sales people to be able to have a wide variety of business and economic discussions with a wide variety of players is now a core sales skill in the medical sales market. ©2012 Sales Horizons, LLC.

Health Care 82

Health Care Policies Decision Maker Pivotal 82

Grant Cardone

APRIL 27, 2020

In one month twenty-six million people in the USA lost their jobs and even more had their pay reduced…the stock market lost trillions in valuation, people worldwide are concerned about their finances and their health…and thirty two million businesses in America had their revenues either stopped or interrupted.

Health Care 127

Health Care Study Up-Sell Revenue 127

Sales Training Connection

APRIL 30, 2014

The question at hand is what is the right “go to market” strategy in order to capture significant market share as an uncertain future unfolds. The study suggests that customers want quality care, and they will make real choices about where to seek that care. ©2014 Sales Momentum LLC.

Pharmaceuticals 102

Pharmaceuticals Health Care Maximizer Study 102

Crunchbase

JUNE 24, 2020

The five startups that caught my eye in May include a few interesting players in the mental health, security and SOC-as-a-service spaces, and a new socially conscious fintech platform. . Industry: Health Care, Health Diagnostics, Personal Health, Wellness. Mindstrong. HQ: San Francisco, CA. DefinedCrowd.

Outsourcing Services 97

Outsourcing Services Health Care Real Estate Automotive 97