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Many markets are undergoing a transformational change where the customer is demanding salespeople bring innovative thinking and new insights. A good case in point is the healthcaremarket where the Affordable Care Act plus other social and economic trends are transforming the healthcare landscape.
To help, we’ve created MBO examples to get you going in the right direction and help you visualize how goals and objectives might differ by industry and role (Note: the same should apply for compensation and commission plans ), whether it’s in sales, marketing, or manufacturing. Online Marketing.
With the stock market being so volatile and thousands of people being furloughed, it seems as if the economy has stepped over the pause button. Think about where your prospect is located, the market they serve, and the industry they are in before reaching out. PUT YOURSELF IN YOUR CUSTOMER’S SHOES. COLLABORATE, DON’T PITCH. CONCLUSION.
The most important thing about any go-to-market approach is the buyer and the buying process. It’s the seller’s responsibility to adapt its approach to the market ; it’s not the market’s responsibility to adapt to any company. But aren’t ecommerce and digital marketing growing and becoming dominant channels? .
As basics, make sure your reps have a decent headset , maybe an external keyboard + mouse , and a laptop riser (posture care is healthcare!). As much as cash flow can support it, pay your reps a floor on their incentive compensation. We don’t know how long this will last. Step 4- institute a daily huddle. haven’t a clue.
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