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How Big Data Can Help the Sales Leader

SBI Growth

These companies are harvesting vast amounts of internet activity and point of sale data. Many of the B2B sales leaders simply dismiss the Big Data revolution. Within the next three years, the best B2B sales organizations will use “Big Data”. Too often we see CRM systems completely misused by Sales Organizations.

Data 323
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How Sales Operations Can Link Product Management to the Buyer

SBI Growth

It is time for Sales Operations to inform the Builder of the product. Sales Operations can link Product Management to the buyer. Buyer-generated content influences the sales cycle long before they talk to you. The Sales organization is best positioned to facilitate that conversation. The buyer knows why. Be prepared.

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Social Selling - The New Door Opener

SBI Growth

Are sales reps being squeezed out of the equation? Gleaning was a practice where farmers left some of their crops in the field post-harvest. Leave gleaning to the farmers (agrarian type - not the sales type). As a sales rep, you can’t rely solely on Marketing to develop your presence. With that change came concern.

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A 10-Step Plan for Global Account-Based Sales Development

DiscoverOrg Sales

If you have one or more global accounts—large companies with a global footprint—it’s important to approach them globally – but this is a tall order for a busy sales department, especially among newer companies where any account-based approach has a learning curve. What is global account-based sales development? View a video?

Account 289
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Multiply your Content Marketing by 6X

SBI Growth

The Cry for More Content from the Sales Field. CMO’s are constantly reminded by the sales field’s cry for new content. Prospective customers research solutions and wait until late in the buying process to engage sales reps. Sales leaders are pushing their teams to engage earlier in the process.

Marketing 312
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35+ Marketing Jokes to Brighten Your Day

Zoominfo

He used the Sales Force. Why did the marketer fail at honey harvesting? Marketer: Can’t we just use AI to manage our sales funnel for us? We have the tools you need to scale your marketing campaigns and increase your revenue. Let’s get into it! 35+ Marketing Jokes to Brighten Your Day. How did Yoda get his first lead?

Marketing 272
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Ready – Set – Go Part I

The Pipeline

Tuesday we enter the “final half” of the sales year, the unofficial intermission that is summer comes to a figurative end, and harvest season is upon us. Now if you did a good job of ploughing, seeding and nurturing (even fertilizing), in the spring, you are truly in a position to harvest.

Harvest 120