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Now the economy is growing again and you are looking to hire more sales talent for your team. The bad news is your sales managers have maxed out their bandwidth with their current responsibilities and daily activities. This leaves you with a critical decision regarding how to ramp up the new sales hires. That’s the good news.
There was no demand for the Reaper , and McCormick preached his gospel of efficient harvesting for fourteen years before he sold his first hundred machines. A sales mind is not in-growing but out-growing. Today’s sales challenges don’t respond well to last century’s tips, tricks and techniques. The salesperson can’t invent.
The middle part of our sandwich is effectively “opportunity management” – but for the purpose of this post we will call it … Business Management : Here we should be developing the salesskills necessary to convert a prospect into a client/customer. Customer size (Number of employees): 1001 +.
Mastering the art of selling, like any art, requires the blend of natural ability and technique. However, natural ability will only take a sales professional so far. It’s best practices and learned technique that separate successful sales professionals from the less successful ones. The Lost Art of Selling.
Business Development : Our final category is account management and development, which is where most companies are weakest: In their desperate pursuit and focus on generating new opportunities, 80% of organizations neglect their existing clients – despite the fact that there are so many incremental opportunities just waiting to be harvested.
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