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Cultivating Sales Success: How Serving Transforms Connections Into Harvests

Sales and Marketing Management

Transforming your sales approach from a transactional to a relational process mirrors the gardener's journey from planting to harvesting and requires similarly patient nurturing. Here are six steps sales professionals can take to create a flourishing customer base.

Harvest 291
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How to Cultivate and Harvest Your Leads Effectively

Sales and Marketing Management

But most sales reps stop reaching out after fewer than two contacts. But most sales reps stop reaching out after fewer than two contacts. On average, it takes 10 touches to convert a prospect into a customer. That's lead waste, and it's preventable. Converting leads is an ongoing process. read more'

Harvest 269
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How Good is Your Team at Prospecting for New Leads?

Anthony Cole Training

As sales manager, business line leader, or CEO, is your team finding, qualifying and closing as much business as you think they should? Most say "No" when we ask that question, which means that something in your client outreach and sales process has to change. And that change, we believe, starts at the very beginning.

Harvest 307
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How Big Data Can Help the Sales Leader

SBI Growth

These companies are harvesting vast amounts of internet activity and point of sale data. Many of the B2B sales leaders simply dismiss the Big Data revolution. Within the next three years, the best B2B sales organizations will use “Big Data”. Too often we see CRM systems completely misused by Sales Organizations.

Data 323
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How Sales Operations Can Link Product Management to the Buyer

SBI Growth

It is time for Sales Operations to inform the Builder of the product. Sales Operations can link Product Management to the buyer. Buyer-generated content influences the sales cycle long before they talk to you. The Sales organization is best positioned to facilitate that conversation. The buyer knows why. Be prepared.

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Social Selling - The New Door Opener

SBI Growth

Are sales reps being squeezed out of the equation? Gleaning was a practice where farmers left some of their crops in the field post-harvest. Leave gleaning to the farmers (agrarian type - not the sales type). As a sales rep, you can’t rely solely on Marketing to develop your presence. With that change came concern.

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Multiply your Content Marketing by 6X

SBI Growth

The Cry for More Content from the Sales Field. CMO’s are constantly reminded by the sales field’s cry for new content. Prospective customers research solutions and wait until late in the buying process to engage sales reps. Sales leaders are pushing their teams to engage earlier in the process.

Marketing 312