Why Sales Needs Fewer Leads
Pointclear
AUGUST 20, 2018
When analyzing one lead source for a giant software client, we found that marketing had generated 3,117 leads at a cost of $23.15 Think of this group of specialists as “lead farmers,” or prospect development specialists—they qualify inbound leads, nurture lukewarm prospects, and turn the developed leads over to the sales force for harvesting.
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