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The B2B Marketer’s Twitter Handbook

Zoominfo

However, as the use of Twitter becomes more widespread, marketers continue to be skeptical of the platform as a viable marketing tool. One study suggests that only 50% of B2B marketers are confident in Twitter’s capabilities as an effective B2B marketing tool, compared to LinkedIn’s 62% confidence rating ( source ).

Handbook 113
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Why It’s Time to Rethink the ROI of Your Sales Training

Sales and Marketing Management

In addition to investing in classroom-style sessions, sales leaders have long attempted to add value by delivering knowledge management solutions like sales playbooks, content management tools, and customer reference material. This article is excerpted from “The Sales Leader’s Handbook for Building a Practice-Driven Sales Team.”

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New Sales. Simplified. A Must Read!

Steven Rosen

The Essential Handbook for Prospecting and Business Development (AMACOM: 2013) Mike makes it very apparent that selling is not a highly complicated activity. Weinberg teaches you how to connect with your identified targets—and, yes, using the hated, dreaded phone is one of the tools Mike teaches you how to use effectively. Simplified.

Handbook 246
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5 Best Practices for Using AI to Supercharge Your Sales Coaching

Allego

Much of the generative AI world is still like the wild west, with users of the tools (ChatGPT, Claude, Gemini, and more) running reckless and not heeding the cautions of the tools. Without clear objectives, even the most advanced tools may fall short. Download the Sales Coaching with AI Handbook to learn how.

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6 Strategies to Help SDR Leaders Drive Sustainable Team Growth

Allego

The Sales Coaching with AI Handbook shows you how to use AI to scale personalized coaching, reinforce key skills, and improve rep performancewithout adding hours to your day. Get the Sales Coaching with AI Handbook 2. Start with AI-Powered Coaching Great SDR leaders develop their teams, not just their dashboards.

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How to Manage Underperforming Sales Reps and Boost Team Success

Allego

Get the Full Playbook: Download The Sales Leaders Handbook Managing underperforming reps is just one piece of the puzzle. The Sales Leaders Handbook gives you the strategies, tools, and insights to build a high-performing sales team, coach with confidence, and drive lasting success. Download your free copy now.

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Corporate Gift Giving: A Beginner’s Guide

Zoominfo

In fact, gift giving can be an excellent relationship building tool and can even generate more business for your company. 5. Consult the company handbook. One final piece of advice—when in doubt, consult your company handbook. In this instance, the recipient of the gift isn’t as important.

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