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Why It’s Time to Rethink the ROI of Your Sales Training

Sales and Marketing Management

Today’s sales leaders agree on today’s top sales training challenges: it’s too expensive, there’s not enough time, and there’s a lack of engagement. Add to this the fact that when surveyed, the majority of sales leaders question the effectiveness of their current sales training programs. Practice-Driven Sales Development.

Training 237
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The Complete Salesperson

The Pipeline

Selective Training. Specifically, direct prospecting , not indirect, not merely answering an inbound call generated by marketing. The issue is less about style and more about market view. Witness the recent B2B Sales Handbook from the folks at Autoklose. When you ask them straight up, they always have a reason or excuse.

Handbook 235
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Sales Consulting Program | No More Cold Calling

No More Cold Calling

Referral Selling Training Programs. Pick Up the PACE Handbook. They love referrals, and can’t figure out what sales training to implement. But I need to pay attention when I repeatedly hear the same request for help with referral marketing. Clarify your go-to-market strategy. Joanne Black’s Speaking Topics.

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The No More Cold Calling? Webinar Series

No More Cold Calling

Referral Selling Training Programs. Pick Up the PACE Handbook. No other sales or marketing strategy comes close to the results you get through referrals. Practically no marketing cost so far this year. Jeff Poore, Marketing Works. Joanne Black’s Speaking Topics. Speaking Video. Live Webinar Series.

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Everboarding: The Onboarding and Training Approach of the Future

Allego

Sales reps forget 70% of training within a week and 87% within a month, Gartner research found — a concerning statistic for companies trying to train employees. And the skills a modern workforce needs must continually evolve and adapt to new market conditions and demands. This article originally appeared in Talent Management.

Training 103
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The Adapter’s Advantage: Michael F. Schein on Creating Hype

Allego

Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Our podcast features leaders from sales , training , and industry who share their personal journeys of transformation and how they are adapting to an ever-changing environment.

Handbook 118
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How AI Sales Training and Coaching Boosts Long-Term Success

Allego

You’re constantly training and coaching sales reps, creating reinforcement learning, ensuring sellers have the right content, and helping them connect with customers and create personalized buying experiences. This results in a training experience that’s not only more effective but also significantly more efficient. And why not?