Zoominfo

MARCH 13, 2019

Why do some marketers seem to generate significantly better results than others? It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. In reality, routines and habits are what separates best-in-class marketers from the rest of the pack. Let’s get into it! The best part?

Journal 233

Journal Marketing Energy Harvest 233

Hubspot Sales

SEPTEMBER 12, 2024

We’ll dig into the findings and see what we can learn from the study, but let’s start with some definitions. The largest age group (38%) of B2B buyers is 35-44. Keep this age group in mind as you try to hone your messaging and outreach, but don’t forget that younger buyers will be entering the market in the coming years.

Hubspot 116

Hubspot B2B Buyer Data 116

Zoominfo

SEPTEMBER 20, 2018

What makes a marketer successful? The marketing industry lives in a constant state of evolution. Today, we take a close look at the most essential skills modern marketers must possess to keep up with the current marketing landscape. Hard Skills for B2B Marketers. Let’s get into it! Data analysis. Data analysis.

Marketing 193

Marketing Social Media Hiring B2B 193

Zoominfo

MARCH 4, 2018

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194

Marketing Scale Segment Channels 194

Sales 2.0

MAY 1, 2020

Has your product or service worked well for this type of client in the past, giving them good ROI and you a good case study? Going retro and sending people old-fashioned “boring” letters without any marketing glitz has worked well. Or some info on their industry that makes that industry a good fit? Who gets these anymore?

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Zoominfo

AUGUST 8, 2024

With the right sales enablement process, revenue leaders can confidently improve sales team skills, boost customer retention, expand market differentiation, and drive revenue growth. That reflects the fact that effective enablement relies on contributions from multiple teams, including product, marketing, and customer success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Janek Performance Group

DECEMBER 24, 2024

Without this, your team members are like students studying to pass a testwho promptly forget everything once the test ends. However, studies show a significant increase in retention when learning is collaborative and, dare we say, enjoyable. In addition, customization targets specific groups of reps. Of course, there is a limit.

Training 118

Training Hiring How To Retention 118

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Sales and Marketing Management

SEPTEMBER 13, 2017

In a study of 89 companies, the biggest difference between the groups with superior profit and sales and the laggards was agreement with the statement, “strategic planning in our enterprise has led to an improved competitive position.” What are you trying to achieve? How will you achieve it?

Journal 237

Journal Margin Exercises Groups 237

Sales and Marketing Management

AUGUST 21, 2020

So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? Get the message out: Studies report that users are 35 times more likely to open and read an SMS message than an email. And, while down from its peak in 2011, over 1.5 How To Add SMS To Your Messaging.

Marketing 177

Marketing Territories Consumer Follow-up 177

SalesFuel

JANUARY 15, 2025

Challenge: Helping a company understand the HVAC digital marketing space Devin Burtley, an account executive at KXRM , has been on the job for a little over two years. In that time, he has been able to show how AdMall can assist a local business in understanding the ins and outs of the HVAC digital marketing world.

Data 59

Data Marketing Hiring Ideal Customer Profile 59

Sales and Marketing Management

FEBRUARY 3, 2020

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. However, things can get complicated when these two groups have conflicting viewpoints.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

SalesFuel

JANUARY 31, 2025

The IAB asked that question in its 2025 Outlook Study. The participants responses in this study can help you plan how to approach accounts this year. Here are the anticipated levels of market share that specific formats will hold by the end of year: Digital video (with CTV/OTT) 23.2% boost recorded in 2024. Social media 17.2%

Media 59

Media Marketing Advertising Advertising 59

DiscoverOrg Sales

APRIL 7, 2017

The impetus for this study started from a conversation with one of my clients. Martin, also a speaker and critically acclaimed author, was so intrigued by DiscoverOrg’s contractually guaranteed accuracy claim of 95% that he conducted a survey of our data and published the results: An Independent Study of DiscoverOrg Contact Data Accuracy.

Data 227

Data Social Media Ideal Customer Profile Twitter 227

Sales and Marketing Management

MAY 20, 2019

Numerous studies report the return on investment for employers is significant and clear. Researchers in one study monitored workers at five commercial laundry plants, including one plant that served as a natural control group since it didn’t implement the wellness program. The motivation is not purely altruistic.

ROI 257

ROI Incentive Incentives Study 257

Zoominfo

AUGUST 11, 2020

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Pipeliner

FEBRUARY 6, 2025

In this article, we’ll explore why CRM for the Cruise Industry is no longer a luxury, but a necessity for cruise lines looking to thrive in today’s fast-paced market. According to a recent study, only 22% of cruise lines have implemented a CRM system, compared to 60% of companies in the travel and hospitality industry as a whole.

CRM 103

CRM Loyalty Segment Retention 103

Sales and Marketing Management

OCTOBER 22, 2018

This group has the potential to drive significant growth and is the key to improving nearly every aspect of sales team performance, yet it is usually overlooked – often viewed as just a supervisory layer rather than a critical driver of improved sales results. In this study, top managers brought in an average $3.5

Sales Management 218

Sales Management Hiring Compensation Scale 218

Sales and Marketing Management

NOVEMBER 8, 2017

By following these strategies, you can measure your data’s effect on employees and use that information to create a more efficient, more productive marketing team: 1. Seek third-party sources of information, leverage your internal data, and work to create a comprehensive view of a single group. Start with one data set.

Data 218

Data Customer Scale Trends 218

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. I asked the same group, “Are you totally comfortable having an executive conversation with a real person?” What does that say about your team’s prospecting prowess? This time, 85.53

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Sales and Marketing Management

MAY 26, 2020

Sales organizations and teams that embrace diversity have a more solid footing in the market, achieve higher customer and employee retention and earn more wins. A study by Xactly showed that the most diverse companies are 35% more likely to outperform their competition. mouth, and reputation are still highly valued.

Lead Scoring 227

Lead Scoring Lead Rank Scale Retention 227

Zoominfo

MAY 22, 2024

But in today’s go-to-market environment, data isn’t enough. It’s not enough to know who your buyer is — you need to know what they care about, exactly when they are in the market, and what problems they’re facing right now. Modern sales is becoming a science. Sell Smarter. Win Faster.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Scale Marketing 130

No More Cold Calling

DECEMBER 10, 2020

I was appalled when listening to a podcast on marketing, and the interviewee said: “Explain it so your grandmother would understand.”. You might get some clues about managing a multi-generational workforce by studying the tendencies of each group, but please, let’s treat people as individuals.

Face-to-face 421

Face-to-face Motivation Hiring Fashion 421

Zoominfo

AUGUST 7, 2020

You expect to be treated like a valued customer because you know the data is there, they just haven’t taken the time to study up before the call. Sales reps, execs, and marketers have a singular record for every contact and account. Have you ever answered a phone call from a sales rep that couldn’t remember the details of your account?

Ideal Customer Profile 246

Ideal Customer Profile Customer Lead Rank Top of Funnel 246

The Pipeline

SEPTEMBER 9, 2019

Lead Scoring” systems seem to work, according to a study by The Aberdeen Group, which found that a well-configured lead scoring tool could increase lead-to-prospect conversion rates by up to 19%. Mel Harding: Marketing & Product Development, Occulus Inc. So what went wrong?

Lead Rank 49

Lead Rank Lead Scoring Sales Qualified Lead Face-to-face 49

No More Cold Calling

SEPTEMBER 18, 2014

A new research study unlocks the key to using social media for sales. reaching out to individuals with offers and follow-ups) is different than social marketing (i.e., Social engagement. Is it just another term to check off your buzzword bingo card at the next sales meeting you attend? Not really. Social selling (i.e.,

Social Selling 296

Social Selling Cold Calling Social Media Ideal Customer Profile 296

Sales and Marketing Management

MAY 9, 2019

Then write it up as a case study and pass it out to your sales team. The Millau Group studies show the average closing rate across all industries is approximately 25%. Test with a control group of salespeople to verify the impact of your solution. This happens all the time. How many answers would you expect to get?

Sales Process 209

Sales Process Engineering Case Study Call-back 209

Zoominfo

JULY 9, 2019

Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). Continue reading. Continue reading.

B2B 180

B2B Retail Segment Scale 180

Sales and Marketing Management

SEPTEMBER 26, 2018

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” According to Marketing Insider Group , 78 percent of U.S. This mistake begins with marketers’ failure to understand their audiences.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Buyer Persona Marketo 246

No More Cold Calling

MAY 3, 2018

They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. The RAIN Group Center for Sales Research studied 488 B2B buyers who represented $4.2 A recent HBR study of hundreds of technology buyers found that only 18 percent of salespeople are trusted during the sales process.

Lead Generation 270

Lead Generation Lead Rank Lead Scoring Leads 270

Sales and Marketing Management

DECEMBER 15, 2017

Growth – more opportunities, higher sales velocity and expanding market segments – is the prize of victory and the successful growth hacking tactics of business to consumer (B2C) companies are becoming more popular in B2B. Identify a common set of target accounts for sales and marketing. AI is a game-changer for truly agile marketing.

Demand Generation Targets 222

Demand Generation Targets Ideal Customer Profile Marketo Hiring 222

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

FEBRUARY 22, 2018

As a result, sales and marketing professionals are constantly looking for new ways to improve their lead generation strategies. In fact, 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year ( source ). Social media has a 100% higher lead-to-close rate than outbound marketing ( source ).

Social Media 214

Social Media Lead Generation Media B2B 214

SalesFuel

NOVEMBER 25, 2024

Understanding these can help sellers bridge the satisfaction gap with this buyer group. According to Market Launcher’s CEO Lara Triozzi , increased emphasis on ROI is driving even more intense review. You can do this by growing your knowledge of relevant case studies. One of the keys to facing this scrutiny is being prepared.

Hiring 59

Hiring Face-to-face ROI Case Study 59

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Prospecting 130

Prospecting Marketing Top of Funnel Segment 130